Tag Archives: featured

LICENSING EXPO: Q&A with Elan Freedman, EVP, Surge Licensing

Entertainment development company Surge Licensing represents a wide roster of brands, including Diane Alber, Spy Ninjas, WEBTOON, Epic 7, Stanley Kubrick, Fiesty Pets, Munchkin and more. Licensing Biz caught up with EVP Elan Freedman ahead of Licensing Expo to talk about the company’s latest deals, and what we can expect to …

Read More »

LICENSING EXPO: Q&A with Julian Zag, EVP Global Operations and Head of Consumer Products, ZAG

Ahead of this month’s Licensing Expo, Licensing Biz caught up with Julian Zag, EVP Global Operations and Head of Consumer Products at family entertainment powerhouse ZAG, to talk about the incredible global success of Miraculous – Tales of Ladybug and Cat Noir, and what’s next for the smash-hit brand in the licensing …

Read More »

LICENSING EXPO: Q&A with Sarah Crimes, Director of Marketing, Story.1888

Story.1888 – the creative services wing of licensing agency The Point.1888 – was established in 2021 to offer licensing clients an unparalleled level of support, from product branding and style guides, to product marketing, strategy, content creation and campaign management. Before the team heads to Vegas for this year’s Licensing Expo, …

Read More »

LICENSING EXPO: Q&A with Kerry Phelan, Chief Brand Officer, Genius Brands

It’s been a successful year for children’s media company Genius Brands, with the acquisition of Canada’s WOW! Unlimited Media and Ameba TV, major investment in Germany’s Your Family Entertainment, and the worldwide rollout of Kartoon Channel! and Kartoon Channel! Kidaverse. The next 12 months promise to be just as busy; in the works are a brand-new …

Read More »

TRENDS I WildBrain CPLG’s Jasen Wright on where the licensing industry is headed in 2022

“There’s a real wave of enthusiasm from across the licensing industry as we emerge (once again) from pandemic restrictions. The impact of the last two consecutive pandemic-driven years has brought many challenges, but it’s also accelerated the evolution of consumer engagement with brands, creating new opportunities. As we emerge from …

Read More »

OPINION I The Insights Family on the future of cinema

When kids and teenagers can access VOD via phones and tablets whenever they want and wherever they are, what can cinemas do to compete? Exploiting popular IPs, offering better value, harnessing the latest technology and enhancing – even personalising – the cinematic experience are all viable options, attest market intelligence …

Read More »

Opinion I Beyond the metaverse: how brands are transforming the Out-of-Home entertainment landscape

The hype that has surrounded Web 3.0 and the co-opting of the term ‘metaverse’ to describe the digital opportunities on offer has set the investment market and business world abuzz. But many of the strategies and initiatives ascribed to the metaverse are already at work today in the Out-of-Home (OOH) …

Read More »

The Big Interview I Getting under the skin of the National Trust

Established over 125 years ago, the National Trust is the largest conservation charity in Europe. The organisation and its volunteers help care for 780 miles of coastline, more than 250,000 hectares of land, over 500 historic houses, castles, parks, and gardens and one million works of art. With so much …

Read More »

Interview I Talking strategy with MGM’s Robert Marick

Home to Bond, Rocky and The Pink Panther, MGM is a powerhouse of a studio. We asked Robert Marick, Executive Vice President Global Consumer Products & Experiences, to tell us about developing licensing strategies for some of the most iconic properties in entertainment, and how his stints at Disney, Mattel, …

Read More »

Diversity and innovation celebrated as Licensing Expo Virtual’s License This! crowns its 2021 winners

An animated brand with diversity at its centre, a refillable snack jar, and a children’s animation that brings African and African American culture to the super hero sector have each been named the winners of the inaugural US version of the popular License This! competition. Held during this past week’s …

Read More »