Tag Archives: featured

Diversity and innovation celebrated as Licensing Expo Virtual’s License This! crowns its 2021 winners

An animated brand with diversity at its centre, a refillable snack jar, and a children’s animation that brings African and African American culture to the super hero sector have each been named the winners of the inaugural US version of the popular License This! competition. Held during this past week’s …

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Obituary | Those Licensing People founder and MD, Russell Dever, passes away

The vivacious and engaging founder of licensing agency, Those Licensing People, Russell Dever (aged 62), passed away on 11th August having sadly taken his own life after a long battle with depression.  Renowned for his passion in children’s entertainment and content, his affection for the genre led him to found …

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When Geek Culture went Pop! | Kids Industries on how we’ve all adopted the geek market (without even realising)

Aleksandra Szczerba, researcher at Kids Industries, explores the ubiquity of geek culture today, and the very real chance that if you’re reading this, you’ve long since become one. No longer constrained by the four walls of a dimly-lit basement or the stacks of a comic book store. No longer only …

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Mattel debuts new He-Man and The Masters of the Universe toys as first Netflix trailer lands

Mattel has lifted the lid on a new collection of toys and action figures inspired by the new animated Netflix series, He-Man and the Masters of the Universe, a CGI reinvention of the cult classic series that has been developed for a new generation of fans. Detailed in a post …

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Toys R Us is planning a major return to the US in Macy’s shop in shop partnership

Toys R Us is preparing for its latest reincarnation, this time through a major new partnership to launch shop within shop concessions in more than 400 Macy’s stores across the United States. Revealed earlier this week, Macy’s Inc has teamed up with WHP Global to bring the Macy’s and Toys …

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Toikido talks | “Video game licensing is in the best health of any entertainment platform”

Fresh from welcoming the latest major gaming IP to the fold in the form of the British indie game developer’s multiplayer title, Gang Beasts, there’s a palpable and persistent excitement among the Toikido team right now. This was an outfit that, upon launch last year, promised to turn the toy …

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Obituary | Licensing International’s Bill Burke, 55

The long time licensing industry executive and SVP Marketing and Communications for Licensing International, Bill Burke, passed away suddenly at his home on August 9th, at the age of 55. Prior to joining Licensing International, Bill was SVP Marketing for CBS Consumer Products, where he led Global Marketing (including Retail), …

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Gaming’s new rules | How Bits + Pixels is changing up the narrative with ‘unpredictability’

Co-founded by the Konami alumni and video gaming and geek culture enthusiasts, Sandra Arcan and Su-Yina Farmer, right around the same time that the video game licensing scene underwent its most recent metamorphosis and really took off in its current form, Bits + Pixels is a specialist agency with a …

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Warner Bros and DC launch first AR Batman mobile app featuring digital comics, games and more

Warner Bros Consumer Products and DC Comics have lifted the cowl on a new Batman mobile experience for young fans with the launch of the DC: Batman Bat-Tech Edition app – a free mobile app that immerses fans in a story that takes a deep dive into the technology of …

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Women in Games responds to sexual harassment and discrimination lawsuit against Activision Blizzard

The video games publisher Activision Blizzard has found itself at the centre of a crisis, accused of maintaining ‘a frat boy culture’ rife with sexual harassment, and unequal pay and treatment for women within the company. The industry was alerted to the situation when a lawsuit was brought against the …

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