Tag Archives: featured

New high score | Roblox is outpacing broadcast TV for audience reach – Kids Insights latest

Video gaming is setting a new high score for audience reach in the battle for eyeballs among streaming platforms, YouTube, and traditional broadcast TV, suggests the latest data from Kids Insights Media Mix Compass, and now is the time for toy brands to start paying closer attention. Here, Nick Richardson, …

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World Book Day | Words’ worth: Rubie’s on the importance of inspiring the nation’s young readers

It didn’t take a global pandemic to facilitate the manner of changes to have taken place at the dress-up and costumes specialist, Rubie’s, over the course of the last 12 months – but it certainly did help. Having ended 2020 – the year of the great halt – considerably stronger …

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Gaming, events, and retro-appeal: Scalextric talks its brand new horizons through licensing

Anyone paying any level of attention to the general narrative of the toy industry over the course of the past 12 months will know that there’s been a re-awakening among some of the market’s more traditional sectors. The hobby community is one among them. As consumers have found themselves with …

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Opinion | Toon-age day stream: How Disney+ is about to change toy licensing for good

It almost seemed by design that Disney’s subscription based streaming platform, Disney+ launched just as the Coronavirus pandemic began to tighten its grip on the UK and force the world’s population inside and away from the entertainment venues of yesteryear. And in just a short space of time, its impact …

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Universal Music Group signs LEGO Minifigure L.L.A.M.A to its Astralwerks label

Universal Music Group and the LEGO Group have achieved a world’s first with the signing of L.L.A.M.A  – a LEGO Minifigure DJ and producer –  to the studio’s record label, Astralwerks. L.L.A.M.A is not only the first LEGO Minifigure to have signed a deal with a record label, but is …

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British children ‘unafraid to challenge adults’ for a better society, says latest Beano Brain report

A Beano Brain report on the acts of rebellion carried out daily by children has uncovered some hard hitting figures, including those stating that 48 per cent of young people today think they can be better trusted to stand against racism than their parents, teachers, or politicians, and that 59 …

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Zynga and Lucasfilm announce Star Wars: Hunters for Nintendo Switch and mobile

The mobile gaming goliath, Zynga is making its first move into the console arena, having been unveiled as the newest partner for Lucasfilm’s renewed, post-EA push into the video games space. In a virtual event hosted by Nintendo this week, details of a new Star Wars console game for the …

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Golden Goose bolsters ranks with Val Fry, Tina-Louise Foster, and Helen Webster

Golden Goose has welcomed a trio of experienced licensing professionals to the team as Valerie Fry, Tina-Louise Foster, and Helen Webster take up roles to help the licensing agency develop programmes for its growing client list. Both Fry and Foster will drive the licensing programmes surrounding Shepperton Design Studio’s Original …

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Sustainability in Licensing Conference confirms its return for 2021

The Sustainability in Licensing Conference has confirmed its return for 2021 with plans to take place at The British Library in London while dual-cast digitally across the SILC21 digital platform. Breaking new ground in the licensing industry when it launched last year, the 2021 edition of the conference is scheduled …

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