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Tag Archives: featured

English channelled: How British icons Mr Men & Little Miss are taking it global

Sanrio’s Alastair McHarrie couldn’t possibly tell us what the next collaboration will be for the iconic Mr Men Little Miss brand. Off the record, he is all winks and nods, but with the dictaphone on, it’s yet another licensing secret only to be revealed once all those pesky i’s have …

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An appetite for IP: How licensing fuelled the growth of board game experts Ravensburger

It hasn’t been by accident that, over the course of the last one year and ten months, the tabletop gaming juggernaut, Ravensburger, has found itself at the centre of a far greater narrative on the global licensing space. It’s actually been a focal point for the company, and one that …

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Born Licensing case study: Changing the licensing lexicon with JoyPixels

Born Licensing has been focused on licensing for the purposes of advertising and marketing for almost five years. It’s a badge this company of specialists wears with pride that it has become known for delivering ‘something different to the usual licensing fare.’ Here, David Born, director of Born Licensing talks …

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Race to the future: The TSBA Group on Franchising Formula E’s millennial mission

This time next year, go the hatchings of a plan divulged to Licensing.biz by The TSBA Group’s global head of licensing Stephanie Freeman, Formula E will be making its mark on the toy industry in a big way. The hope is for the brand to have a major launch at …

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Born innovators: One man’s mission to change what you thought you knew about licensing

When I started Born Licensing almost five years ago in my Melbourne apartment, I set out to create a licensing agency that focused on bringing incremental revenue to the licensing industry in innovative ways. Five years later this tactic is even more relevant, both for us and the industry as …

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Charms race: How is tech becoming the lead character in today’s movie toy launches?

Films today have become a battleground for technology and explosive entertainment, and with that has come a greater expectation from the toys that tie it all together. Robert Hutchins takes a look at how tech is fast becoming the lead character in today’s movie toy launches

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“My interpretation? 2019 is going to get crazy for licensing”

The Point 1888 - in its own words, had an incredible 2018 - triumphantly bringing left-field brands into the world of licensing. But as the industry gears for the year ahead, Licensing.biz asks the company's founder and MD, Will Stewart what he thinks it will look like...

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