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Tag Archives: featured

How Step Inside Productions is breaking new ground in the experiential licensing market

Having made a name for itself amid the Escape Room explosion of the past half a decade or so, Theseus, and moreover its live experiential division, Step Inside Productions is about to embark on a project that makes use of one of the newest formats within experiential licensing at the …

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Funko, the pop culture lifestyle, and why 2020 is going to be a game changer for its European business

It’s likely the fact that Funko – in one form or another – can be found in most toy shops on the high street or otherwise today, that the firm’s insistence that ‘it is not a toy company,’ takes some time to comprehend. As the pop culture explosion that Funko …

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After Tasty, BuzzFeed has its sights on Wellness, DIY, and Travel markets

In its first full calendar year of sales back in 2018, BuzzFeed’s licensing division totalled $135 million in licensed products. By the end of 2019, it had almost doubled that with $260 million. It’s according the media platform’s SVP of global brand licensing, Eric Karp that the company is now …

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To the victor: Warhammer and it’s march upon the global hobby, retail, and licensing scene

Games Workshop’s Warhammer is massively successful. Seriously. Over the past three years – since the onset of Brexit fell upon us – Warhammer has doubled the size of its business. Last year, it ended £81million in profit. Robert Hutchins talks to senior licensing manager, Zoe Smith about how the franchise …

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Flossy and Jim: “The digital revolution is lifting barriers and letting in a lot of new ideas”

Living by the sea in Devon’s picturesque Brixham, it’s little wonder why Lynette and James Dare, otherwise known as Flossy and Jim, the artistic duo behind the popular design brand of the same name, are awash with creative energy. It’s a deep portfolio of design-driven, illustrative IP that the pair …

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Rachel Lowe talks a passion for bringing IP to the board gaming sector

Rachel Lowe is the creative mind behind some of the most popular titles in the licensed board game space at the moment and a revered name when it comes to key licenses looking to expand into this ever-growing category. 2019 culminated, for Lowe, with a run of successes, whether it …

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Interview: Soula Zavacopoulos of The London Studio talks originality in the greetings cards space

Soula Zavacopoulos is an award-winning artist and designer and founder of The London Studio, a specialist in the greetings cards category, and a growing name in the wider design-led licensing community, thanks to an ever-expanding portfolio led by Blonde Sheep Licensing. Kicking off Licensing.biz’s 2020 coverage, we chat with Zavacopoulos …

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Here’s how you can feature your brands in the ToyNews Toy Fair special issue

ToyNews is accepting editorial for its January/February Toy Fair special issue now. Don’t miss your chance to be a part of the industry’s must read Toy Fair special issue of ToyNews by securing your spot within our extensive London Toy Fair, Nuremberg Toy Fair, and Spring Fair, as well as …

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