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Tag Archives: featured

Tuning in with Tonies: “We’re giving brands access to their target audience through audio”

When FAO Schwarz launched its premiere UK destination within London’s Selfridges to the public just last month it was a carefully curated portfolio of partners with which the US retailer decorated its expansive floor of toys. Among them, was Tonies. A German outfit that has been performing particularly well across …

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Oliver’s Brighton: Meet the award-winning indie retailer with a penchant for magic

Plucked straight from the cobbled streets of Diagon Alley and landed halfway up Brighton’s Trafalgar St., one of the city’s many centralised shopping destinations, resides Oliver’s Brighton, an olde world trinket store, dedicated to the Wizarding World of Harry Potter franchise. Your guide among its shelves upon shelves of officially …

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A colour of magic: BBC Studios talks Bluey, Hey Duggee, His Dark Materials and Terry Pratchett

It’s with a great sense of betrayal to my own ambitions of a writing career that, sat opposite Rikesh Desai, BBC Studios’ licensing director, I am forced to admit to having read only one book by Terry Pratchett in my lifetime. Of the ‘at least 32 titles’ that the treasured …

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Licensing International UK’s Winter Warmer returns to The Ivy Club for 2019

The UK office of Licensing International has detailed the return of the ever-popular annual Winter Warmer, the event targeting senior licensing industry executives. Licensing International’s Winter Warmer will return to Covent Gardens’ iconic The Ivy Club, and will this year be sponsored by HKTDC (Hong Kong Trade Development Council), and …

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Video: Licensing.biz has Ten Minutes with Penguin Ventures to talk its new kids’ book IP

Penguin Ventures’ Ten Minutes to Bed may be targeting the bedtime routine market as it develops its first slate of licensing partnerships, but the team surrounding the property has marked the potential for the IP to reach far wider audiences in the coming months and years. Penguin Ventures made the …

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Licensing chatter: The Roald Dahl Story Company’s Rebecca French

What makes 2019 a big year for the Roald Dahl Story Company? Our licensing strategy aims to extend the world of Roald Dahl beyond the book and bring his stories to life with product inspired by core titles in ways that will delight fans young and old. We’ve continued to …

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BLE 2019 Must Sees: Hot picks from the kids’ IP

Brand Licensing Europe is now imminent, taking place in a new venue at London’s ExCeL this October 1 to 3, which if you’re not aware is this week. Among the big name brands joining the expansive line-up of IP from across all corners of the licensing industry will be the …

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MGM’s Robert Marick on how Vikings is invading the licensing scene

As the home of the Bond (that’s James Bond) and the Rocky movie franchise, MGM has a history of knowing how to tell a compelling story. Sit down with the studio’s executive vice president of global consumer products for any amount of time, and very quickly conversation will turn to …

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BLE 2019 VIDEO: Anna Knight and Powerstation Studios explore licensing videogames

By the end of 2019, the video gaming industry will hit a value of $152 billion, putting the entertainment platform as among the largest in the world – outpacing even the movie business. Of that market, merchandise and licensing is playing an increasingly large role in driving incremental sales of …

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BLE 2019: Evolving the Pokémon franchise with EMEA licensing director Mathieu Galante

Having generated just under $3bn at retail globally last year, and with an entertainment empire that spans video games, its own Trading Card Game, mobile games and apps – a space in which it pioneered a new mode of AR gaming through Pokémon Go – and now, of course, success …

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