Tag Archives: Features

Sustainability in Licensing | Toy industry sustainability needs ‘relentless innovation’, says ZURU

Sustainability in the toy industry will not be achieved in one move, but through ‘consistent and incremental improvements’, as well as relentless innovation, is the message being promoted by the international toy maker, ZURU, ahead of the Sustainability in Licensing Conference this week. Speaking with ToyNews before the online conference …

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Horticultured | The Royal Horticultural Society on bringing 200 years’ of gardening history to new audiences

From garden tools to wine, and chocolates to canvas shoes, all via the mulch aisle, when the Royal Horticultural Society puts its name to something, it carries with it the weight of over 200 years’ of rich heritage and authority on the subject of the country’s unerring love affair with …

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Opinion | Channel hopping: Netflix becomes latest global brand to adopt direct to consumer

With Netflix becoming the latest global brand to adopt a direct to consumer model for its portfolio of licensed merchandise, consumer products, and original series brand extensions, industry insights and intelligence expert and seasoned market analyst, Utku Tansel takes a look at the ever-strengthening trend of tapping into the consumer directly Netflix’s …

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Licensing experts assemble for special London Book Fair online insights seminar next week

The former marketing manager of Licensing International UK and CEO of Imaginators.tv, Ryan Beaird will be chairing a panel of licensing experts during the London Book Fair’s online insights seminar later this month. The basics of licensing seminar will be aimed at the show’s audience of publishers looking to get …

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Artifacts and the arts effect | ARTiSTORY explores cultural IP licensing’s current burst of energy

With the reopening of cultural and heritage sites and museums across the globe, so too is the cultural IP licensing space seeing a burst of energy, fuelled by increased staffing and a renewed understanding of its importance towards the success of the sector. Co-founder and managing director of ARTiSTORY, Yizan …

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Sustainability in Licensing | “The UK and EU have the chance to be world leaders in plastic management”

The UK and the EU have the opportunity to be world leaders in plastic resource management, when legislative changes in packaging and plastics finally kick in, ‘but only if we get it right.’ This is the message being promoted by Stuart Foster, CEO at RECOUP and director of EPRO (the …

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Heritage Month | Modern history: The Cartoon Museum and the role of museums in a post-pandemic world

There’s no question that the pandemic had a huge and still reverberating impact on the country’s cultural and heritage sector, forcing shut the doors of establishments across the UK, and applying a financial squeeze on an industry largely dependent on footfall and wallets of the nation’s leisure and tourism market. …

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He’ll have a Caninety Nine, please! Battersea launches a new ice cream range just for dogs

The UK’s 160 year old animal charity, Battersea is demonstrating its flair for canine cuisine with the launch of an ice cream range specially made for dogs. Surprisingly not called Caninety Nine, the range is made using real fruit puress and includes Strawberry and Apple & Banana flavours, and has …

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Oxford’s finest | Start Licensing’s Ian Downes on exploring The Ashmolean through licensing

Founded in 1683, The Ashmolean is the University of Oxford’s museum of art and archaeology, with world famous collections spanning Egyptian mummies to contemporary art. Recognised as the first museum to open its doors to the general public, The Ashmolean holds its ability to tell human stories ‘across cultures and …

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Toy Fair NY’s Steve Pasierb | “Brands Untapped” comes to New York to Showcase Toy Brands and Licensing Partners

Many well-known toy companies have successfully built their properties into iconic global brands that can be found in almost every aisle at retail – spilling out of toys and games into kids’ apparel, backpacks and lunchboxes, cosmetics, school supplies, housewares and more. As this phenomenon grows, toymakers are also finding …

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