Home / Tag Archives: Features

Tag Archives: Features

When all the world’s a stage: Festival of Licensing and lessons in staying global

In a year that has so far witnessed brands the world over pushing the envelope of innovation in a bid to maintain a foothold in a rapidly shifting ground underfoot, it is perhaps the events and hospitality space that has had to do the most legwork. Industry-wide, the usual calendar …

Read More »

Franchise Building: How WildBrain Spark is building the digital world of Mattel’s Cave Club

WildBrain Spark is an expert in navigating the YouTube scape and developing emerging IP in the children’s entertainment space into world-conquering franchises. This month, WildBrain Spark’s commercial director, Rachel Taylor illuminates the industry on the firm’s current partnership with Mattel and its new kids’ property Cave Club. YouTube has changed …

Read More »

Comic effect: How the UK’s love for comic books is keeping The Cartoon Museum Covid-secure

Whether it was at its former home along Little Russell Street in London’s Bloomsbury, or its new Wells Street, Fitzrovia abode, The Cartoon Museum had never previously had an issue with footfall. At the height of its popularity in the former location, the museum was pulling in 38,000 visitors a …

Read More »

In the (food and) drink with Richard Pink – Pink Key Licensing and the moveable feast of F&B licensing

Richard Pink and his Pink Key Licensing business has become almost synonymous with the food and beverage licensing market, with a portfolio ranging from Kellogg’s, Colman’s, and PG Tips through to the likes of Pringles, SLUSH PUPPiE, and who can forget The Laughing Cow? But it’s by Pink’s own admission …

Read More »

Pokemon a Go: How The Pokemon Company kept a global audience active through lockdown

When Covid-19 struck with full force back in March this year, the implications of the measures taken to battle the global pandemic could have spelled disaster for The Pokémon Company International and its network of initiatives and fan events that relied very much on the freedom of public spaces and …

Read More »

Reemsborko’s Max Arguile: “The anime investment bubble shows no sign of bursting”

With a portfolio spanning some of the most iconic IP in pop culture, including Bill and Ted, Dragon Ball Z and and extended library of anime properties now starting to gather pace here in the UK, Max Arguile, founder of the licensing agency Reemsborko is riding on the crest of …

Read More »

Spotlight Licensing’s Carole Postal: “Our industry is strong and I’m heartened by our coming together to weather the storm”

Spotlight Licensing isn’t only known for its portfolio of properties boasting major fan bases and audience numbers both sides of the Atlantic, with the likes of Call the Midwife, Downton Abbey, and Boo – The World’s Cutest Dog among them, but also for its crack team of professionals that, when …

Read More »

From CloudBabies to Shane the Chef: Why HoHo Entertainment is ‘turning it all on its head’ post pandemic

Helen Howells, joint managing director at HoHo Entertainment – the entertainment company behind CloudBabies and Shane the Chef – understands that if you’re going to make an omelette, you’ll need to break a few eggs. Whether those eggs are the traditions of the toy industry, or the traditional licensing model …

Read More »

RuneScape: The $1bn video game franchise you’ve (probably) never heard of, and why it’s time to take notice

When it comes to community-centric massively multiplayer online role-playing games, you may immediately leap to the likes of Fortnite and Overwatch, which is just so very… millennial of you. Because what you’ve done there, is you’ve overlooked one of the genre’s founding titles; one that boasts more than 280 million …

Read More »

Travel Man: Richard Pink captures the glamour of Pan Am

The air bridges have been opened and the holiday makers are scouring the internet for the best deals this summer, but Richard Pink, MD and founder of Pink Key Licensing recalls a time when travel had a certain glamour to it; a time when it was a little less about …

Read More »