Fashion and music come together in Wrangler x Fender collection

American heritage brand Wrangler and Fender Musical Instruments Corporation, the world’s leading guitar manufacturer, today announced an exclusive collaboration marking 75+ years of cultural influence.

The two brands have come together to launch Wrangler x Fender, an exclusive collection of denim and graphic tees bringing to life the heritage and history of each icon. The collaboration is built around the defining black and blue lived-in denim uniform worn by guitarists for decades.

“Wrangler and Fender each have origin stories rooted in the creation of practical and functional products,” says Holly Wheeler, VP Global Marketing, Wrangler. “As denim styles have evolved over the years through fits, finishes and function, the driving role guitar-driven music has played in fashion is undeniable. We’re excited to have these two American icons join together to launch the Wrangler x Fender collection as we honour the artists and legends who have inspired us, and celebrate with the fans who have been moved by the music.”

The Wrangler x Fender launch campaign features several notable faces from the music industry, including rock ‘n’ roll progeny and acclaimed fashion model Georgia May Jagger, country artist and songwriter Orville Peck, and country artist Stephanie Quayle.

“As trends in music and fashion continue to evolve, Fender remains at the forefront of championing new soundtracks to match new styles. Through partnering with Wrangler, Fender is able to inspire musicians, creatives and fashionistas alike,” says Richard Bussey, Vice President Accessories, Lifestyle and Licensing at Fender. “At its core, both music and fashion are about expressing your truest self. The exclusive Wrangler x Fender collaboration forms a tightly woven bond between the music and fashion industries, inviting all generations of creatives to celebrate their personal flair.”

The Wrangler x Fender collection of styles features details designed to fit every musical preference including vintage-inspired graphic tees, fringe and paisley prints. The collection also features patched, distressed and classic denim with built-in guitar pick sleeves.

Wrangler and Fender fans alike can also look forward to an expansion of the collection late this summer, which will include unique guitar accessories featuring authentic Wrangler denim and materials.

These co-branded accessories, including straps, cases and picks ranging from $9.99 to $249.99, will be available on Fender.com and at select dealers globally.

The Wrangler x Fender hero collection launching today is available on Wrangler.com, Fender.com and in key stores including Nordstrom, Boot Barn, Cavenders, Buckle, Urban Outfitters and Free People. Retail prices range from $35-$189.

 

Fender and Mattel collaborate for one-of-a-kind Hot Wheels collection

Fender Musical Instruments Corporation’s Fender Custom Shop has announced the launch of a special collaboration with Mattel and Hot Wheels.

Created by the Shop’s team of 11 master builders and five apprentice builders, the Fender Custom Shop Hot Wheels collection consists of 16 one-of-a-kind, bespoke designs inspired by the die-cast vehicles introduced by Mattel in 1968.

Each guitar in the collection is designed with careful attention to unique designs, graphics and Hot Wheels colour shades that stay true to the 1:64 scale cars. In addition, each model comes with a Hot Wheels strap and pick set as well as a custom Hot Wheels Hardshell case, all adorned in the brand’s signature orange and blue, as well as a Hot Wheels die-cast that its associated guitar is inspired by and a certificate of authenticity.

“We’re honoured to be working with Mattel to bring this Hot Wheels collection to life,” says Mike Lewis, VP Product Development, Fender Custom Shop. “For years, we’ve taken a deep source of inspiration from the automobile industry and with such a unique take on cars, Hot Wheels was always a dream partner. Each builder crafted their own guitar with world-class creativity and we can’t wait for people globally to see these collectible products.”page1image15070912

“The Hot Wheels team is thrilled to create such a special collection of guitars with the global leaders of musical instruments at Fender Custom Shop,” says Ted Wu, Global Head of Hot Wheels Design at Mattel. “Both of our brands trace their roots back to California, with Hot Wheels embodying SoCal car culture and Fender synonymous with Los Angeles rock ’n’ roll. We can’t wait for artists and car enthusiasts alike to see these one-of-a-kind designs.”

The collection features a variety of established models, including the Stratocaster, Precision Bass, Telecaster, Jaguar and Katana.

“Hot Wheels rides have been just as much part of our team’s childhood as classic guitars, so getting the opportunity to create one-of-a-kind instruments inspired by some of our favourite cars has been a dream,” says Dennis Galuszka, FCS Master Builder. “Each builder brought their own unique take to the design process, which was influenced by years of childhood nostalgia and the iconic orange track. The final results are works of art that pay tribute to both Fender and Hot Wheels.”

As the bestselling toy in the world, Hot Wheels has become a worldwide powerhouse franchise with live and virtual events on almost every continent, sought-after consumer products and top-tier collaborations, a number-one-rated content channel on YouTube and more. While 16.5 Hot Wheels are sold every second and over 8 billion cars have been sold to date, the brand continues to expand its presence in new ways such as NFTs and digital gaming, with success across mobile, console and PC platforms.page5image15139584

Hot Wheels Collection guitars will be available for purchase at limited dealers. For more information visit www.fendercustomshop.com.

Poetic Brands tunes up new Fender apparel range

The licensed clothing specialist, Poetic Brands has tuned up a new European deal with the musical instrument manufacturer, Fender, to create a raft of new apparel lines for adults. The partnership arrives off the back of a trend for music properties within the consumer products space over the last few years.

The new range is set to launch this autumn/winter and will be led by nightwear, t-shirts, sweatshirts, and tracksuits. The new signing expands Poetic Brands’ music portfolio which already includes the likes of AC/DC, Def Leppard, Pink Floyd, Woodstock, and MTV.

Established in 1946, Fender has a long history of revolutionising music and culture across all genres, from rock ‘n’ roll to country and western, jazz, and rhythm and blues. The brand name has become a cultural icon that rolls out Fender guitars, basses, and amps played by music lovers the world over.

Elliott Matthews, executive director of Poetic Brands, said: “Having Fender on board adds a new dimension to our music portfolio, with a global guitar brand to join our range of bands and artists. 

“Fender is a leading brand in the music sector and we are looking forward to leaning on its heritage and ethos to create an innovative on-trend collection. Music brands have been increasing in popularity recently, so we’re sure consumers will love this range.”