Tag Archives: Festival of Licensing

Korea’s popular animated IP Pucca makes play for US with King Features

The popular Korean animated character, Pucca is looking to make waves across the North American market, having appointed King Features as the brand’s exclusive licensing agent for the region. King Features will look to build on the international success of the brand with a licensing programme targeting milennials and children. …

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Moomin grows its presence across the US as King Features adds publishing rights to the licensing slate

The classic literary and art-based brand, Moomin, is expanding its presence across North America as its US licensing agency King Features adds publishing rights to its licensing slate as well as brings the brand into active baby wear for the first time in the region. As the Tove Jansson creation …

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MasterChef and MasterChef Junior cook up new toys, games, cookware and experiential deals in the US

Endemol Shine North America has secured a new slate of partnerships for the hit culinary competition series, MasterChef and MasterChef Junior, taking the brand into interactive toys, board games, cookware, and live experiences. Kicking off the new slate of licensing partners, Abacus Brands, a leader in educational virtual reality toys, will …

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Tracey Colliston’s Owls’ Nest and George Mackay’s Eejits win Festival of Licensing’s License This! competition

The winners of this year’s all virtual License This! competition have been declared, with the grand prizes being handed to the Lancashire-based Tracey Colliston in the Brand & Design category, and George Mackay from Caithness in Scotland in Character & Animation. It was Colliston’s sentimental Owls’ Nest illustrations of British …

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Hasbro and eOne detail global broadcast partners for new My Little Pony: Pony Life series

Hasbro’s global entertainment studio, eOne has secured a strong line up of broadcast partners across most of the globe for the next latest chapter of the ever-popular My Little Pony brand. My Little Pony: Pony Life is a new series premiering in select territories this autumn, with a larger roll-out running …

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Lisle Licensing named exclusive UK agent for art and lifestyle’s Kate Smith Company

Lisle Licensing has been appointed as the exclusive UK licensing agent for the humorous art and lifestyle brand, Kate Smith Company. Based in the USA, the company behind the hugely popular brand ‘From Frank’ has briefed the team at Lisle to replicate its North America and Canadian success in the …

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Asmodee Entertainment brings board game art work to life in Artovision partnership

Asmodee Entertainment has signed a new licensing partnership with Artovision to bring to life several of its tabletop gaming properties through Artovision’s innovative multi-dimensional art collectables. Under the deal, Artovision will develop pieces inspired by the artwork of Catan, Arkham Horror, Twilight Imperium, KeyForge, and Legend of the Five Rings. …

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Licensing International’s Graham Saltmarsh on the shape of things to come for the UK’s licensing scene

One month into his new position as MD of Licensing International’s UK division, the licensing industry stalwart Graham Saltmarsh has already begun to cook the plans with which he aims to give the organisation the shake up that the year 2020 has required of it. Whether it’s the proposed introduction …

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Motorhead and Judas Priest slow it down for Rock N’ Roll Colouring books

Taking a break from the sex, drugs, and rock ‘n’ roll, Motorhead and Judas Priest are slowing things down a little, as the iconic rock bands move into the serenity of the adult colouring book trend. In a new deal brokered by Global Merchandising Services, the two groups have partnered …

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Poetic Brands tunes up new Fender apparel range

The licensed clothing specialist, Poetic Brands has tuned up a new European deal with the musical instrument manufacturer, Fender, to create a raft of new apparel lines for adults. The partnership arrives off the back of a trend for music properties within the consumer products space over the last few …

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