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Tag Archives: Festival of Licensing

Hasbro’s VP consumer products Marianne James on becoming a pre-school powerhouse

When Hasbro first made clear its plans to take over the Entertainment One entity at the end of 2019, the writing was pretty much on the wall that 2020 was going to be an atypical year for the world of children’s entertainment, licensing, and toys. No one quite knew exactly …

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Metrostar to launch Kraft Heinz into the licensing arena at Festival of Licensing

Metrostar will be joining the line-up of virtual exhibitors at this year’s Festival of Licensing, where it will take to the screens to showcase its newest client, Kraft Heinz and make use of the platform for a hard launch of its brands into the world of licensing. The two companies, …

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Banijay launches its licensing and merchandising division Banijay Brands

Banijay today announces the launch of Banijay Brands, a division dedicated to all areas of commercial activity, including brand licensing, merchandising, gaming, gambling, and music. The division will be led by the newly appointed chief commercial officer, Owain Walbyoff. The new operation will represent an extensive and diverse portfolio covering …

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The NSPCC finds crowdfunding success for first Pantosaurus storybook following licensing plans reveal

A crowdfunding campaign hosted by the NSPCC has raised the funds needed to put into the production the first Pantosaurus book, a story book that will help schools and families have simple, yet vital, conversations that will help keep children safe. The successful backing is one of the first developments …

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Festival of Licensing details its retail programme with Trends Bible, Buyers Eye, and Kids Industries

In another update for the month-long virtual celebration of the global licensing industry running throughout October, Festival of Licensing has detailed its retail programme, a track that will feature exclusive content and expert advice for retailers at all experience levels. The programme will deliver content from the likes of Trend …

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The Smiley Co., Alibaba, and Authentic Brands Group revealed as first keynotes for Festival of Licensing

The world’s largest retailer, Alibaba is joining the iconic Smiley brand, and the global brand management company, Authentic Brands Group as the first keynotes to be revealed for this year’s Festival of Licensing Live Stage agenda. A month-long virtual celebration of the global licensing industry running from October 6th to …

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Raydar Media teases new partners for pre-school hit Buddi as season two lands on Netflix

Raydar Media, the rights holder and licensing management business for the early pre-school property, Buddi, is poised to reveal a slate of new consumer product partners throughout this year’s Festival of Licensing, as the series prepares to return to Netflix for season two this month. Season two of Buddi sees …

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ViacomCBS Consumer Products brings yoga and an MTV workout to Festival of Licensing’s Community & Wellbeing programme

If you thought that the all-virtual nature of this year’s Festival of Licensing meant simply sitting in front of a computer screen, you’d better think again, because ViacomCBS  – sponsors of the event’s Community and Wellbeing programme – is challenging you to don the yoga pants, dig-out the neon headbands, …

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Hasbro joins Festival of Licensing with new Peppa Pig content, PJ Masks toy plans and more

Hasbro will be joining the Festival of Licensing virtual event – the four-week digital event that will run throughout October and replace Brand Licensing Europe this year – to present the latest opportunities across its portfolio of brands including Nerf, My Little Pony, Play-Doh, Monopoly, Transformers, and Power Rangers. Also …

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Children’s charity NSPCC is entering the licensing space with Festival of Licensing launch

The National Children’s charity, the NSPCC is entering the commercial licensing market for the first time, with plans to launch itself into the space at next month’s Festival of Licensing Europe. The brand will be lead by the NSPCC’s Pantosaurus mascot, a bright yellow, friendly dinosaur known by millions that …

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