Fireman Sam and Despicable Me are the latest properties to join the popular children’s audio system, Tonies, joining a growing roster of licensed stories that includes The Lion King and The Gruffalo. Based on the BBC children’s TV series, the Fireman Sam Tonie runs for 60 minutes and tells the …
Read More »Kennedy Publishing launches new pre-school magazine Everything
The first issue invites readers to join Fireman Sam for an adventure in Pontyland. Kids can complete colouring challenges, puzzles, crafts and recipes as well as ready a host of adventure stories.
Read More »Fireman Sam, Spider-Man and Batman among kids’ favourite heroes
Mattel and Fireman Sam launched a national survey to ask children who their modern day hero was to celebrate the 4th birthday of Prince George.
Read More »Fireman Sam teams with Welsh Fire Service for 30th anniversary
'We are thrilled to be partnering with South Wales Fire and Rescue Service as part of the 30th anniversary celebrations for Fireman Sam,' says Mattel's Helen Genia.
Read More »Winners of Fireman Sam Golden Helmet Awards revealed
‘We were overwhelmed by the number of amazing entries we received for the first ever Fireman Sam Golden Helmet Awards,’ says Mattel’s Helen Genia.
Read More »Fireman Sam marks 30th anniversary with real hero awards
The fireman is on the look out for local heroes for the new Golden Helmet Awards, which will encourage children to act out their own adventures and be their own hero.
Read More »BLE 2016: Mattel readies expansive slate spanning Barbie, Thomas & Friends and Bob the Builder
Other brands on show at next week's BLE include Hot Wheels, Fireman Sam and Monster High.
Read More »Fireman Sam debuts Summer Safety campaign to mark Child Safety Week
The campaign, which will run alongside Child Safety Week from June 6th to June 12th, aims to teach parents and children about summer safety.
Read More »Mattel Creations details TV specials for Fireman Sam and Bob the Builder
Fireman Sam: Alien Alert and Bob the Builder: Mega Machines - The Movie are both set to air in 2017.
Read More »Cartoonito debuts new Fireman Sam series
‘Fireman Sam’s popularity continues to grow today, driving the building blocks of friendship and teamwork to kids in a fun and entertaining way,’ says Turner Broadcasting.
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