Warner Bros Consumer Products and Myprotein flex new collab with limited edition Superman collection

Warner Bros. is once again flexing its consumer products muscles, this time through a renewed partnership with the popular fitness brand, Myprotein, to launch a limited edition Superman protein range.

Launched this week, the new whey protein and accessories collection follows a successful pairing between the Warner Bros Consumer Products and My Protein that first landed in 2020 when the fitness brand introduced its Justice League Hero Protein.

Fuelled by a demand for DC Comics inspired workouts, the brand reconnected at the tail of last year to introduce its Warrior Protein, a limited edition run themed around the Wonder Woman film, WW84.

Now, the two are at it again, this time bringing out a solo collection for Warner Bros’ own Man of Steel, Superman. The collaboration features the Myprotein Superman Clear Whey Protein in Acerola Cherry, available in 10 and 20 serving tubs, as well as a limited edition bundle that includes a Superman t-shirt along with a 20-serving protein tub and shaker.

“Last year, Myprotein and Warner Bros Consumer Products launched their official licensing agreement with the introduction of a special Justice League Hero Protein, followed by a Wonder Woman 84 range. The Superman limited edition is the latest installment of three super hero lines for Myprotein,” read a statement from the firm.

The company is expecting the range to be ‘a blockbuster’ among fans and is urging consumers to get their orders in fast, signalling the Superman range to be the final launch in its Warner Bros. collaboration.

Sleep specialist Mammoth launches Men’s Health and Women’s Health mattresses

The sleep, health, and wellbeing specialist, Mammoth, has partnered with Hearst UK to launch a new mattress collection with Women’s Health and Men’s Health UK magazines. The range is now available exclusively at Argos.

The new launch, an exciting partnership brokered by Golden Goose, arrives as an extension of Hearst’s successful Women’s Health and Men’s Health licensing programmes. The line of mattresses have been developed for the fitness enthusiast market, tapping into Mammoth’s own reputation as a go-to provider for the sporting elite.

The range features two mattresses – the Fit and the Lift – both with pocket springs, memory foam and soft CoolPlus heat and moisture wicking fabric. At the core of every mattress, Mammoth’s naturally cooling Medical Grade foam, provides postural support and aids circulation so sleepers can wake feeling refreshed and pain free.

Mammoth is backed by the Chartered Society of Physiotherapy and its unique comfort technologies are scientifically tested and shown to improve sleep – making the brand the perfect fit for top-selling Men’s Health and Women’s Health, trusted sources for those passionate about health, fitness and mental wellbeing.

John Tuton, founder and CEO of Mammoth, said: “With health and wellbeing at the forefront of everyone’s minds during the Covid-19 pandemic, there has never been a more important time to focus on our sleep to support both our bodies and minds.

“Mammoth is the healthy choice – and our reputation as innovators in the sector makes us the ideal choice for these industry giants. It truly reinforces our commitment to the retail sector, as we continue to invest in our brand and seize the opportunities to promote Mammoth and our partners. I have great confidence for the future and our continued success through the pandemic and beyond.”  

The announcement marks a new chapter in the relationship between the brands and reinforces the importance of good sleep to support better health and wellness, increase productivity and improve performance.

Angela Kim, international licensing director of Hearst, said: “We are excited to be launching our first dual licensed product that has been strategically developed with Argos and will no doubt deepen our highly successful and already well-established brand partnership.” 

PJ Masks embarks on Dubai Fitness Challenge to encourage local children to get active

PJ Masks is embarking on the month-long Dubai Fitness Challenge throughout November, helping to promote a healthier lifestyle to children, and encouraging them to be active for at least 30 minutes a day. The campaign, developed in partnership with Hasbro and eOne, will be delivered through exclusive workout videos released through the month.

The partnership was secured by 20too Licensing, Hasbro’s local sub-representative in MENA and Eventbox.

PJ Masks’ own Catboy, Owlette and Gekko are known for being active throughout the series. The heroes have to master their physical abilities in every episode, learning the values of teamwork, discipline and co-ordination in all their adventures – showing children that they too can be superheroes.

Four PJ Masks workout videos have been created for children of all ages, inspired by the well-known hero moves from the trio: Catboy, Owlette and Gekko. The first PJ Masks workout video will be released on the Dubai Fitness Challenge YouTube channel on 30 October 2020 and once a week thereafter until 28 November 2020.

The videos feature catchy and fun PJ Masks themed songs and the routines are energetic, challenging and intent on keeping the kids’ focus featured in iconic locations in Dubai. Children will be encouraged to replay the videos to keep learning and perfecting their own version of the routine with their favourite PJ Masks moves.

Whether it is inside or outside the home, children can learn the importance of staying active and healthy from a young age combined with the values of the PJ Masks heroes, where friendship and teamwork always saves the day.

Myprotein teams with Warner Bros for special Justice League Hero Protein

The worlds of comic book heroes and fitness fanatics have collided, thanks to a new collaboration between Warner Bros and the global fitness brand, Myprotein, for the launch of a limited edition Justice League Hero Protein.

Launched on February 24th, the Myprotein Justice League Hero Protein is a specially formulated tropical flavoured protein powder available in a 250g pouch, with an RRP of £6.99, a 1kg tub RRP £19.99 and a Myprotein Justice League shaker for £8.99.

A special bundle launched including the 250g pouch, shaker and t-shirt, all created exclusively for the Myprotein brand – a sports and lifestyle division of The Hut Group – for a retail price of £24.99. This has already sold out in the UK and across Europe.

Matt Moulding, founder and CEO of The Hut Group, told Licensing.biz “This is a strategic partnership between two heavy-weight, global brands which has allowed us both to develop a value partnership and target new audiences.

“Myprotein is a leader in innovation in its field, so what better timing to put this to the test with Warner Bros. The offering has had very positive interest from customers already, even ahead of the launch, so we are looking forward to seeing the results.”

“They are sure to fly out of stock, but don’t fear, this is just one of three big launches planned for the new dream team of Myprotein and Warner Brothers this year….so watch this space,” concluded The Hut Group.