Tag Archives: flair

Pocket.watch extends its toys licensing partnership with Flair for newest YouTube star Kids Diana Show

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Flair Just Play has extended its licensing partnership with pocket.watch, the studio behind the Ryan’s World franchise, to launch a range of role-play items inspired by the YouTube sensation, Kids Diana Show. The new range will launch across the UK and Ireland from spring next year.

According to Tubefilter, the Kids Diana Show channel totals five billion global views a month, making Diana the number three YouTuber in the world.

To support the global launch of the Kids Diana Show merchandise, pocket.watch has produced 40 episodes of Love, Diana. In this series, where live-action meets animation, the episodes are designed to help children learn positive lessons about friendship, family, creativity, and the power of play.

“We are absolutely thrilled to be partnering with pocket.watch once again,” said Charlotte Rodgers, marketing manager for the Just Play brands portfolio, Flair.

“Kids Diana Show is an international smash hit on YouTube, with billions of kids across the globe tuning in to view the channel each month, and this is just the beginning! We can’t wait to bring our fantastic Love, Diana role-play collection to the toy aisle.

“When kids play, their world expands, and our Love, Diana toys are designed with that in mind. Our Love, Diana role-play collection is directly inspired by key products featured in the show, which means that the toys are not only easily recognisable on the shelf, but it also means that girls will be able to go on their very own Love, Diana adventures – just like she does in the show.”

Stone Newman, chief revenue officer of pocket.watch, added: “We are delighted to be continuing our relationship with partners like Flair Just Play to expand the reach of the Love, Diana franchise to entertain and inspire young girls around the world.”

The Flair Just Play role-play collection includes Love, Diana’s Adventure Set – a backpack that looks like the one Diana wears in the show. It comes with a transforming wand hairbrush, an interactive phone, a map to help navigate the Land of Play, and more.

The Surprise Deluxe Trunk, meanwhile, has plenty of surprises, with many compartments for girls to discover. This music box promises the ultimate unboxing experience. Plus, there’s the Light-Up Bubble Wand, which produces bubbles like Diana’s wand does before she travels into the Land of Play. There is also an unlockable collection of Love, Diana Mini Mystery Trunks for fans to discover.

Flair readies for Power Players master toy line launch

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Flair is powering up its boy’s portfolio in summer 2020 with the addition of the Power Players master toy line. The collection created by Playmates Toys will include action figures, vehicles and role play accessories.

Power Players is a new action-comedy animation series created by Zag. The new show shifts between the full-scale world of its lead character, Axel and his friends and family, and the world of his toy teammates when he transforms into a living action figure.

The series will debut on Cartoon Network this February.

Flair will launch the Playmates toy line to bring the adventures of the animated series to the playroom. A full range of action figures featuring all the main characters of the show will be joined by Super Feature figures with detailed articulation and electronic elements that will bring the toys to life.

Vehicles will add to the choice, while accessories such as Axel’s Power Bandz and Sword will offer transformation and role-play into the play pattern.

Emmanuelle Cadet, GP Flair’s head of marketing, commented: “We are delighted to be working with Playmates in bringing this collection to the UK.

“The series lends itself perfectly to toy play and with the detail that Playmates puts into its action figures, we have an excellent property to bring to the boy’s aisle.”