Tag Archives: Flowhaven

Flowhaven strengthens executive team, adds Zag Entertainment and Warner Music Group to growing list of clients

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Flowhaven, the leading Licensing Relationship Management platform (LRM), has strengthened its global leadership team with four strategic hires as the company continues its growth trajectory. Adam Rubin has joined the company as Vice President of Revenue, Tomi Heinonen as Vice President of Engineering; Alex Jones as User Experience Director, and Jourdan Strain as Marketing Director. These new additions will report directly to Kalle Törmä, Chief Executive Officer.

The hires come on the heels of a series of organisational developments that have accelerated the company’s growth. In the last year, Flowhaven raised US $16M in funding led by Sapphire Sport and more than doubled its teams in Helsinki, Los Angeles, and London. Additionally, the company also opened offices in Tokyo and strengthened its satellite operations in New York and Berlin.

“I’m incredibly proud of everything Flowhaven has achieved this year,” says Törmä. “We’ve seen our footprint double from two international offices to four, with nearly 100 team members and an increased global market share. It’s a true testament to our product and services that we have not lost a single customer to a competitor since the company’s inception. Our newest hires are yet another vital piece in our growth journey. I am thrilled that they chose to join Flowhaven’s mission and look forward to seeing how they will apply their unique skills to move it forward.”

Flowhaven also recently unveiled a new partnership with children’s entertainment giant, Zag Entertainment. The brand licensing software pioneers will help Zag oversee contracts, perform rights analysis, and design approval properties including the award-winning series “Miraculous: Tales of Ladybug & Cat Noir.” Flowhaven has also added Warner Music Group to its growing list of clients.

Flowhaven bolsters is US sales team with a suit of licensing expert new hires

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The licensing relationship management platform, Flowhaven, has strengthened its US sales team with a raft of new leadership hires, including the appointment of Adam Christensen as the US sales director, and Chris Davlin and Rebecca Dennis as US sales managers.

The new additions to the growing Flowhaven team will report directly to Jessica Trinca, the firm’s US general manager.

This suite of new hires is just the latest in a series of developments to sustain the company’s accelerated growth. Flowhaven had a record-breaking first quarter in 2021 with a number of customer acquisitions across new verticals including universities, record labels and more.

In the last year, Flowhaven raised $16M in funding led by Sapphire Sport, and more than doubled its team in Helsinki, Finland, Los Angeles and London. The company also has plans to open offices this year in New York, Berlin and Tokyo to support customers locally.

“Hiring the best and brightest leaders has always been core to our company’s success, and Adam, Chris, and Rebecca are the perfect example,” said Kalle Torma, Flowhaven.

“Not only do they have proven expertise leading teams at companies like Electronic Arts, Disney, and Lucasfilm; they also embody Flowhaven’s values of collaboration, community and trust. Their contributions will be key for us as we continue to innovate and expand globally.”

Christensen brings more than 15 years of sales and operations experience to Flowhaven. As US sales director, he will be responsible for the company’s national sales strategy and execution. Most recently, he served as Director of Alliances and Partner Sales at Claravine, where he led the company’s strategic channel efforts. Previously, he was senior licensing business development manager at Electronic Arts managing the company’s strategic brand licensing initiatives.

There, Christensen closed seven-figure partnerships with household brands such as Walmart, Toys-R-Us, Barnes & Noble, GameStop, Target, Liverpool and many more. Previous roles included Disney Interactive, among others.

As US sales manager, Dennis will be responsible for scaling revenue operations across the Western United States. Prior to joining Flowhaven, she held several positions at Global Licensing Group, a division of Informa, with a focus on Licensing Global Magazine.

She also worked on the company’s Licensing Expo and Brand Licensing Europe events. Prior to joining Flowhaven, Rebecca spent nearly a decade in sales and revenue operations positions within the fashion industry.

Chris Davlin joins Flowhaven as US sales manager and will oversee the brand’s continued growth across the Eastern United States, with a focus on New York City where Flowhaven plans to open offices by end of year. Her responsibilities will include synergizing the company’s sales efforts with centralized marketing support to deliver curated content to experts in the licensing space.

Previously, Davlin held a number of sales roles at such companies as Hint, and ran her own licensing and business development consultancy. She also held licensing roles at prominent brands, including Lucasfilm for Disney Consumer Products, where she acted as Project Manager for Star Wars Day 2014. There, she successfully executed Maythe4th campaign, performed all preparation for Disney Consumer Products division, and doubled Star Wars Day social media presence by exceeding 2.1B impressions and 1.1M global posts.

Flowhaven secures $16 million in latest investment round as it gears for global growth

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The industry’s first licensing relationship management platform, Flowhaven, has raised a $16 million Series A financing round, bringing the total amount raised by the company to $21.5 million to date.

The financing round was led by Sapphire Sport, with participation from existing investors Global Founders Capital and Icebreaker.vc.

The new financing will fuel the next phase in the company’s growth, including expanding its leading brand licensing platform, and building on its global sales and marketing operations across the US, Europe, and Asia.

Flowhaven automates every phase of the brand licensing workflow process, including planning and strategy, account and agreement management, content distribution, design approvals, royalty reporting and more.

The company’s platform enables any brand – large or small – to manage the entire lifecycle of a licensing partnership, and present communication gaps. Flowhaven offers a system of record that facilitates the instant flow of information between the many stakeholders typically involved in bringing a licensed product to market.

“Brands, whether it be a large corporation like Nintendo or a small mom-and-pop shop, are ubiquitous, and they all need a seamless way of managing their profile across every touchpoint,” said Kalle Törmä, CEO and co-founder, Flowhaven.

“Today, this process is largely managed by spreadsheets and a mish-mash of disparate solutions. As a result, licensing teams waste hours piecing together siloed information to ensure agreements are routed to the right team in a timely manner. We’ve raised this latest round of financing to double down on our product so we can facilitate licensing workflows for every major entertainment, media lifestyle brand and agency in need.”

The funding comes on the heels of significant momentum for Flowhaven, marked by 400 per cent year-over-year growth. Flowhaven already powers a number of Fortune 100 companies and some of the most prominent brands and agencies in the world including Nintendo, LAIKA, Acamar Films, Games Workshop and Crunchyroll.

“As a studio that manages numerous licensing partners and product submissions, Flowhaven has become indispensable in our effort to delight fans with branded products based on our timeless animated films,” said Dave Burke, chief marketing officer, LAIKA.

“The platform’s ability to track all our licensing agreements and licensed products, create custom workflows that meet our stringent brand approval requirements, and generate robust reporting via its configurable dashboard are empowering us to take LAIKA’s brand licensing program to the next level.”

Michael Spirito, partner, Sapphire Sport, added: “Flowhaven is not just transforming the brand licensing process, the team is unlocking untapped value for brand owners who are now, more than ever, trying to connect to their customers in a truly data-enabled manner.

“This is a product built by licensing professionals for licensing professionals and it’s Kalle and Timo’s vision and pedigree in this space that has enabled them to build a best-in-class solution of this caliber. 

“We are thrilled to have Flowhaven join the Sapphire Sport family and be able to play a role in furthering their growth and success.”

Flowhaven marks three months ‘of accelerated growth’ with new US office opening

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The licensing solution unit, Flowhaven, is marking three months of accelerated growth with the opening of its new office in Santa Monica, California, and the appointment of a string of key new positions within it.

The team is also celebrating an expanding client roster and customer support footprint.

The new office – located in the US entertainment capital – includes the new US director of sales and marketing, customer success, and operational staff, while an EMEA director of sales will operate out of London.

The news comes just three months after Flowhaven closed a $5.2 million (€4.75 million) seed round of financing. Global Founders Capital led the investment round with participation from existing investors including Icebreaker.vc. Following the round, Flowhaven entered a portfolio of investments that includes Facebook, Slack, Trivago, Canva, Eventbrite and more.

“Our goal has always been to build a great team and company culture to foster long-term growth,” says Kalle Törmä, CEO and co-founder, Flowhaven. “With our new office in L.A, we can be closer to our customers in both North and South America, and translate their needs to innovate our product and provide best-in-class service on a global level to drive their success.”

The company has grown to more than 30 team members across its permanent and satellite office locations, including headquarters in Helsinki, in addition to hubs in London, Tokyo, New York and more.

The company has now welcomed two new senior hires in Thomas McMillin, who joins as US director of sales, and Jeremy Robinson EMEA, as its director of sales. McMillin began his career as the director of sports licensing at The Walt Disney Company, while Robinson is a toy industry veteran whose previous posts include UK sales manager at Tomy, among others.

The company has also signed several new customers including licensors, agents and licensees such as Full-Color Black dba Brandalised whose portfolio includes Banksy among others; Lisle Licensing who oversees Masha and the Bear, Nitro Circus, Tetris and more; as well as Licensing Link who works on behalf of Build-A-Bear Workshop, Pantone, Van Gogh Museum, Molang, and others.

Flowhaven is set to drastically increase its footprint in the United States, the United Kingdom, and other key countries within the year.