Tag Archives: food and beverage licensing

WildBrain’s Strawberry Shortcake kicks off “Fruitastic” produce promotion

Top-selling U.S. fruit brands Sunkist Growers, Naturipe Farms and T&G Global’s Envy Apples have launched a new “Fruitastic” promotion for WildBrain’s new animated Strawberry Shortcake series Berry in the Big City (now available on YouTube and Netflix). According to a recent study, shoppers increased their basket spend by over 50 percent …

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Panini makes a move on the confectionery aisle with Easter Egg and Christmas treats

The collectables brand, Panini is making its first move into the confectionery space via a new partnership with Icam S.p.A. a new licensing partner who will take the IP into celebration-themed chocolate items. Based in Modena, in Italy, Panini is a worldwide leader in collectable stickers and trading cards, while …

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