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Tag Archives: food and beverage

In the (food and) drink with Richard Pink – Pink Key Licensing and the moveable feast of F&B licensing

Richard Pink and his Pink Key Licensing business has become almost synonymous with the food and beverage licensing market, with a portfolio ranging from Kellogg’s, Colman’s, and PG Tips through to the likes of Pringles, SLUSH PUPPiE, and who can forget The Laughing Cow? But it’s by Pink’s own admission …

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Skateboarding brand DGK carves out new Otter Pops collab for US nostalgia chasers

The skateboarding and lifestyle specialist, DGK has struck up a new partnership with Jel Sert to bring the popular US brand Otter Pops onto the skating scene with a new, nostalgia-driven collection of apparel, accessories, and skateboards. The deal was brokered by the licensing agency Lisa Marks Associates. Celebrating the …

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Kraft Heinz taps Metrostar and Brand Central to licensing roll out of Heinz, HP Sauce and Lea & Perrins

Kraft Heinz has tapped Metrostar and Brand Central LLC to manage the brand licensing programme for its flagship brands in the UK and Ireland. The campaign will exploring product extensions such as new food categories and merchandise partnerships with leading names in the lifestyle sector for the likes of Heinz, …

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IMG to develop licensing portfolio for Jim Beam brands as the iconic bourbon celebrates 225 years

IMG has signed with Beam Suntory to help extend the James B. Beam Distilling Company’s portfolio of brands through a raft of new strategic licensing partnerships. The company is widely known for its Jim Beam Bourbon, a global brand of bourbon that is celebrating its 225th anniversary this year. The …

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Downton Abbey gin and whiskey to go nationwide as Harrogate Tipple signs with Boutique Bar Brands

It’s good news for gin and whiskey drinkers and Downton Abbey fans alike this week as Harrogate Tipple signs off an agreement with Boutique Bar Brands to act as its exclusive distributor for the UK. Under the new deal, the North Yorkshire company’s range of spirits – including its licensed …

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Famous kitchen brand Ginsu cooks up licensing deal with Brand Partners Group

JRL Group has secured a licensing partnership with Brand Partners Group to develop a line of kitchen gadgets under the globally recognised, professional cooking name Ginsu brand. Under the new deal, Brand Partners will design products around the Ginsu Kiso line’s core brand focus of ‘the uncomplicated kitchen,’ with ranges …

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Middle Eastern restaurant The Halal Guys starts licensing journey with CAA-GBG

The Halal Guys, the Middle Eastern restaurant made famous across the US, has struck up a long-term partnership with CAA-GBG to embark on a licensing journey into specialty grocery stores through new food and packaged goods products. The Halal Guys has been credited with pioneering American halal food across the …

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Peaky Blinders lands its first official beer with Thornbridge Brewery

Endemol Shine Group has turned to Thornbridge Brewery to develop the first official beer brand for its hit TV series, Peaky Blinders. Inspired by the hit series, and developed in partnership with the show’s creator, producer, and official brand owner Caryn Mandabach Productions, Thornbridge Brewery kicks off with the launch …

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The Laughing Cow partners with Olympia Le-Tan for exclusive new handbag design

The iconic food brand-turned lifestyle IP, The Laughing Cow – or, La vache qui rit – has partnered with Olympia Le-Tan, for a new take on its famed handbags. Owned by Bel Groupe, The Laughing Cow chuckled its way onto the lifestyle licensing scene last year, when it launched a …

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Original Stormtroopers march upon UK retail with more food and drink partnerships

Shepperton Design Studios has unleashed an army of galactic delicacies upon the nation’s biggest retailers this year, with the launch of a range of Original Stormtroopers licensed foods and drinks. Complementing an already successful line of cakes and beer from BBF and The Sourceror, the company – through partnerships brokered …

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