Tag Archives: food and beverage

Banijay Brands cooks up MasterChef condiments with Baxters

Banijay Brands has cooked up a tasty new partnership with the food manufacturer, Baxters to develop a range of branded marinades, dressings, and table sauces for the popular cooking IP, MasterChef. The new deal – covering the UK and Eire, the Nordics, Benelux, Germany, Czech Republic, and the Middle East …

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Finsbury Food Group expands Diageo partnership to launch Gordon’s Pink Gin cake

The UK cake manufacturer, Finsbury Food Group is expanding on its partnership with the global drinks giant, Diageo to launch a new collaboration with the best-selling gin brand, Gordon’s. Tapping into the ongoing success of the gin market, Finsbury has partnered with Gordon’s to launch one of the brand’s signature …

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British snack food brand Walkers steps into licensing as IMG renews PepsiCo partnership

The British snack food brand, Walkers is stepping into the world of licensing through a renewal agreement between IMG and PepsiCo that will also see the global licensing agency extend its representations of the Pepsi, 7UP, Cheetos, Doritos, Lay’s, and Mountain Dew brands. Since being appointed its licensing agency in …

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Digital food brand Chefclub signs Fashion UK for family apparel range across Europe

The digital food brand developed to inspire audiences into the kitchen, Chefclub, has joined forces with Fashion UK, the leading European textiles and accessories licensee, to launch an officially licensed Chefclub apparel collection for the family. The new range will launch in spring/summer next year with a cross-generational appeal that …

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Kellogg’s taps Beanstalk for licensed food and beverage across US, Canada, Europe, Japan and South Korea

Beanstalk has been tapped as the exclusive food licensing agency for Kellogg Company with the remit of growing the Kellogg’s brand’s licensed food and beverage categories in the US, Canada, Europe, Japan, and South Korea. These categories will work to complement the brand’s core portfolio in cereal, snacks, and frozen …

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He’ll have a Caninety Nine, please! Battersea launches a new ice cream range just for dogs

The UK’s 160 year old animal charity, Battersea is demonstrating its flair for canine cuisine with the launch of an ice cream range specially made for dogs. Surprisingly not called Caninety Nine, the range is made using real fruit puress and includes Strawberry and Apple & Banana flavours, and has …

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Golden Goose lifts lid on new Del Monte Frozen Fruit partnership with Iceland

The UK’s popular fruit brand, Del Monte has lifted the lid on a new collaborative partnership with Iceland that will see the retailer launch an extensive new Del Monte Frozen Fruit range. In a deal brokered by the licensing agency, Golden Goose, the pair have launched the new line exclusively …

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Icefresh Foods launches Minions Ice Creams exclusively with Aldi stores across the UK

Icefresh Foods has embarked on a new partnership with Universal Brand Development to launch a line of Minions Ice Creams, a range taking inspiration from the hit kids’ franchise and launched exclusively with Aldi stores across the UK. The range – marking Aldi’s first – has hit stores from today …

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Swizzels cooks up a treat in cookie mix partnership with Food Innovations Baking Group

The British sweet manufacturer, Swizzels, has teamed with Food Innovations Baking Group to launch a Giant Drumstick Squashie Cookie mix, bringing the Original Raspberry and Milk Drumstick and Drumstick Original flavours to a new market of sweet-toothed fans. The cookie mix is now available at B&M stores nationwide, targeting Squashies …

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The RHS celebrates spring and summer gardening with Biscuiteers’ famous hand-iced biscuits

The Royal Horticultural Society has licensed Biscuiteers to produce the RHS and Biscuiteers collection – two special biscuit tins, a letterbox gift, and two gingerbread men called Jolly Gingers, all containing Biscuiteers’ hand-iced biscuits. The new range will take its inspiration from the nation’s love of gardens and gardening. Now …

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