Tag Archives: food and beverage

Baby Shark swims into your breakfast cereal thanks to latest Kellogg’s partnership

Not content with getting stuck firmly in your head, Baby Shark could be swimming in your breakfast bowl thanks to a new partnership between ViacomCBS Consumer Products UK and Kellogg’s for the launch of the Baby Shark Multigrain Cereal. The partnership marks the first deal between the two in the …

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Chefclub secures €14 million in latest financial round and new Tefal partnership for kitchenware

It’s a double-yolker for the Parisian food brand, Chefclub as the firm secures a new financing round of 14 million Euros and the creation of a new cookware line in partnership with the kitchen ware experts, Tefal. It’s First Bridge Ventures chairman, Adrian Cheng, who leads the round the accelerate …

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Chefclub teams with Upyaa! to launch kids culinary toys and play-sets

The digital culinary brand, Chefclub has partnered with Upyaa! to launch a new range of toys and games throughout Europe, enabling kids to engage with a collection of creative play-sets and undertake their own journey to becoming little chefs. The new sets will encourage kids to create their own ice …

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Golden Goose names licensing agent for ‘seriously good’ food brand, Twisted

The strategic licensing consultancy, Golden Goose has been appointed by Jungle Creations to develop licensed products under its Twisted brand. Recipes and video content for “unserious food that tastes seriously good” has made Twisted the UK’s No. 1 food brand on social, acquiring over 30 million followers  since 2016.  Award-winning …

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Ben & Jerry’s enters pets market with Doggie Desserts and branded accessories

The globally renowned ice cream company, Ben & Jerry’s is taking a new leap into the pets market with the unveiling of two new flavours designed exclusively for canines. Called Doggie Desserts, the new launch is a range of frozen treats billed by Ben & Jerry’s as ‘paws-itively perfect for …

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Subway taps Broad Street Licensing Group to grow food and lifestyle licensing footprint

Subway restaurants has named Broad Street Licensing Group as its licensing representative as the global sandwich brand looks to expand its Subway licensing footprint. The partnership will focus on the creation of Subway branded licensed products in food and lifestyle categories. Mike Kappit, chief operating and insights officer at Subway, …

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The Hairy Bikers cook up new kitchenware ecommerce platform with Visualsoft

The Hairy Bikers brand is cooking up new plans for the ecommerce space through a partnership between Eurosonic Group – a UK-based specialist in homeware and kitchenware – and the ecommerce experts, Visualsoft. The partnership will see the launch of a new Hairy Bikers World ecommerce platform. Under the partnership, …

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Finsbury Food Group extends its partnership with Thorntons, and we can all be happy about that

Finsbury Food Group has detailed a three-year extension to its long-term partnership with the chocolatier Thorntons, a collaboration that has driven the celebration cake market for the past 20 years. Finsbury has developed a range of premium products through a licensing arrangement with the Thorntons business. Thorntons full cake range …

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Moonpig partners with KFC to launch limited edition Christmas cards and merchandise

Moonpig has reignited a partnership with KFC to launch a limited edition range of Christmas cards in its move to ‘spread chicken and cheer’ for the holiday season. The series of six Christmas cards come complete with festive designs while a portion of sales will go to Comic Relief through …

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Freedom Confectionery teams with Pusheen the Cat to launch the first chocolate vegan gummy bar

Freedom Confectionery, the UK-based allergen-free, vegan mallow specialist, is to launch the first chocolate coated vegan gummy bar to the market as part of a brand licensing partnership with Pusheen The Cat. The partnership will be the first confectionery licensing agreement globally recognised brand, Pusheen, has made since its inception …

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