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Tag Archives: Food And Drink

Poetic Brands expands 7UP deal for new Fido Dido clothing

Licensed clothing specialist Poetic Brands has extended its 7UP Free agreement to include Fido Dido – the witty “King of Chill” who will now star in the brand’s 2019 “Feels Good to be Free” creative campaign. First created in the 1980s, Fido Dido is known for an attitude that became …

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The Laughing Cow ‘transcends traditional licensing’ says UK agent Pink Key

The Laughing Cow has “limitless potential for international growth,” in the licensing space, the iconic food brand’s owner Fromageries Bel has told Licensing.biz Details emerged yesterday that the famous food brand was upping the stakes in its global licensing plans, with the appointment of Pink Key Licensing as its exclusive …

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The Smiley Company signs Rubik’s Cube promo with McDonald’s

In a new triple-threat licensing partnership, The Smiley Company has secured a deal for SmileyWorld-branded Rubik’s Cube toys to feature in an upcoming McDonald’s Happy Meal promotion. The deal was brokered by The Marketing Store and will see the promotion launch this April in McDonald’s restaurants across France for five …

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HoHo Rights lines up platter of Celtic and Nordic broadcasters for Shane the Chef

HoHo Rights – the commercial arm of the kids’ production company, HoHo Entertainment – has lined up a veritable Smörgåsbord of TV sales for its food-based pre-school series, Shane the Chef, spanning Celtic and Nordic broadcasters. It’s been almost a year since Shane the Chef launched on Channel 5’s Milkshake …

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The Sushi Shop delivers Tetris-inspired cuisine for brand’s 35th anniversary

Signalling one of the most mouth-watering deals in video game licensing, specialists in Japanese cuisine, The Sushi Shop has entered into an exclusive and limited-edition collaboration with the iconic video game brand, Tetris to deliver collector edition sushi boxes and chopsticks. Featuring shapes and colours of the retro game’s iconic …

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