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Tag Archives: Food And Drink

Beano Studios tees up Dennis and Gnasher on pack promotion with Happy Monkey drinks

Beano Studios has struck up a new partnership with Happy Monkey Drinks, with a series of on pack tie-ins to its popular TV series Dennis and Gnasher: Unleashed! Under the deal, a quarter of a million Happy Monkey drinks will be redesigned to feature Dennis and Gnasher from the CBBC …

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Emoji moves into the dairy aisle with Chilean food giant Watt’s

The Emoji brand is entering the dairy aisle this season thanks to an exclusive new partnership with the Chilean food and beverage company, Watt’s. Under the new deal, a range of Emoji-branded diary products will continue to roll out across South America. The campaign kicked off in February with Emoji-branded …

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Wines that Rock’s new Star Trek Wines collection will help you go boldly

For anyone who enjoys necking their wine at warp speed, or indeed those more inclined to take a leisurely approach to the iconic sci-fi franchise, a new line of Star Trek inspired wines could well be one for you. Wines that Rock has struck a deal with CBS Consumer Products …

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Magic Light Pictures signs tasty new deal with Organix for The Gruffalo snacks

Magic Light Pictures and its popular property, The Gruffalo has teamed up with Organix for a new, no-junk biscuit created to be a healthier snack for toddlers. Launched today, the crunchy cocoa and vanilla flavoured snacks come in Gruffalo and Mouse shapes. The deal marks the first since Magic Light …

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Taco Bell is opening a limited time hotel and resort experience called The Bell

Taco Bell, the popular US Mexican food joint is taking its IP into the hotel and resorts space, with the launch of a limited time only themed residence in Palm Springs, California. The food brand will be offering an immersive experience that will include exclusive menus, fashion collaborations and pool …

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MasterChef cooks up first food product deal for Asian market with Superlative Foods

Global content powerhouse, Endemol Shine Group has secured a deal with the Singapore-based food manufacturer, Superlative Foods for its worldwide smash hit MasterChef. The partnership marks the first food product deal forMasterChef in Asia. Under the agreement, Superlative Foods – who focuses on bringing high-quality, organic certified and minimally processed …

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Emoji Company adds Hershey’s to its ever-growing licensing slate

The Emoji Company has struck a particularly sweet deal with the US confectioners, The Hershey Company to launch a limited edition Hershey’s Milk Chocolate Emoji Bar this summer. The product will be available nationwide throughout summer 2019 and has been detailed just in time for World Chocolate Day – to …

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PIMM’S partners with England’s oldest jam makers for special summer preserve

That Great British summertime favourite, PIMM’S has partnered with England’s oldest family-owned jam makers, Deurr’s to launch a special edition Strawberry, Tangerine and Mint flavoured preserve. The agreement was brokered by PIMM’S brand extension licensing agency, Beanstalk just in time for summer. The new fruity jam will combine PIMM’S No.1 …

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