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Tag Archives: Food And Drink

Shane the Chef backs Too Good To Go’s #EasyRecipeeasy Children’s Challenge this summer

HoHo Entertainment’s animated series Shane the Chef has thrown its support behind the world’s largest food waste fighting app, Too Good To Go and its launch of a new children’s recipe competition ahead of the summer holidays. The #EasyRecipeasy Children’s Challenge will encourage children to learn about the topic of …

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Chefclub teams with DoohYouLike to create the Culinary Advertising Agency in France

Foodie brand, Chefclub has teamed up with DoohYouLike to offer customers a new omnichannel experience that mixes videos of creative recipes with synchronised multi-broadcasting on social media as well as on screen in store. The partnership is to roll out across France under the name the Culinary Advertising Agency. This …

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IMG to develop licensing portfolio for Jim Beam brands as the iconic bourbon celebrates 225 years

IMG has signed with Beam Suntory to help extend the James B. Beam Distilling Company’s portfolio of brands through a raft of new strategic licensing partnerships. The company is widely known for its Jim Beam Bourbon, a global brand of bourbon that is celebrating its 225th anniversary this year. The …

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The Point. 1888 brings Barratt’s iconic sweet brands to the frozen aisle

The Point. 1888 has struck up a sweet new partnership between Barratt and Icefresh Foods to launch a new range of ice creams exclusively for the supermarket chain, Iceland. The new range will draw on Barratt’s portfolio of iconic confectionery, including Black Jack, Fruit Salad, and Wham, to bring it …

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Downton Abbey gin and whiskey to go nationwide as Harrogate Tipple signs with Boutique Bar Brands

It’s good news for gin and whiskey drinkers and Downton Abbey fans alike this week as Harrogate Tipple signs off an agreement with Boutique Bar Brands to act as its exclusive distributor for the UK. Under the new deal, the North Yorkshire company’s range of spirits – including its licensed …

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Asembl pairs Diageo’s Bundaberg Rum with Harry’s Ice Cream for frozen desserts across Australia

The Australian fashion, lifestyle, and FMCG licensing agency, Asembl has brokered a new partnership between Diageo’s Bundaberg Rum and Harry’s Ice Cream for a range of summer frozen desserts. Bundaberg Rum Ice Cream Rum and Raisin and Bundaberg Rum Ice Cream Pineapple Coconut Rum have already proven to be a …

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Kellogg’s launches pop-up cereal café to celebrate new W.K. Kellogg by Kids

Kellogg’s has launched an official Kellogg’s cereal café for kids, run by kids, as part of a launch campaign around the breakfast brand’s first new cereal launch in over 20 years. To celebrate the launch of its new W.K. Kellogg by Kids, the first children’s product to include fruit and …

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The Point. 1888 delivers sumptuous line up for food and events brand River Cottage

In a somewhat sumptuous start to the year, the brand licensing agency, The Point. 1888 has secured four new licensees for its client, River Cottage. The successful food and events business brought on The Point.1888 last year to help it generate further brand awareness, and encourage the nation to eat …

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Hello Kitty and friends join Tombo Japanese Café and Matcha Bar for latest pop-up experience

Hello Kitty has launched its latest pop-up experience at the Tombo Japanese Café and Matcha Bar in Fitzrovia, helping to ring in the 45 anniversary celebrations for the iconic Sanrio character. In collaboration with Sanrio, this will be the first-time Hello Kitty and its cast of friends have been brought …

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IMG cooks up partnership between Robinson Home Products and Delish.com

In yet another licensing deal for IMG, Robinson Home Products has detailed the launch of Delish branded kitchen and dining products, a new range developed with with the online recipe and cooking video platform, Delish.com. Featuring brightly coloured and ergonomically designed kitchen tools and gadgets, bakeware and dinnerware for the …

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