Tag Archives: Food And Drink

Baby Shark swims into your breakfast cereal thanks to latest Kellogg’s partnership

Not content with getting stuck firmly in your head, Baby Shark could be swimming in your breakfast bowl thanks to a new partnership between ViacomCBS Consumer Products UK and Kellogg’s for the launch of the Baby Shark Multigrain Cereal. The partnership marks the first deal between the two in the …

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Chefclub secures €14 million in latest financial round and new Tefal partnership for kitchenware

It’s a double-yolker for the Parisian food brand, Chefclub as the firm secures a new financing round of 14 million Euros and the creation of a new cookware line in partnership with the kitchen ware experts, Tefal. It’s First Bridge Ventures chairman, Adrian Cheng, who leads the round the accelerate …

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Golden Goose names licensing agent for ‘seriously good’ food brand, Twisted

The strategic licensing consultancy, Golden Goose has been appointed by Jungle Creations to develop licensed products under its Twisted brand. Recipes and video content for “unserious food that tastes seriously good” has made Twisted the UK’s No. 1 food brand on social, acquiring over 30 million followers  since 2016.  Award-winning …

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Culture sculpture: Beer Buddies and the fine art of merchandising

A two-man operation working out of a headquarters in Wheal Vor, in Cornwall, Beer Buddies has started to make its presence known on the pop culture licensing and merchandise scene through its range of best-selling Motorhead, Iron Maiden, and now Original Stormtrooper bottle openers. Using traditional sculpting methods put to …

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Finsbury Food Group extends its partnership with Thorntons, and we can all be happy about that

Finsbury Food Group has detailed a three-year extension to its long-term partnership with the chocolatier Thorntons, a collaboration that has driven the celebration cake market for the past 20 years. Finsbury has developed a range of premium products through a licensing arrangement with the Thorntons business. Thorntons full cake range …

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Moonpig partners with KFC to launch limited edition Christmas cards and merchandise

Moonpig has reignited a partnership with KFC to launch a limited edition range of Christmas cards in its move to ‘spread chicken and cheer’ for the holiday season. The series of six Christmas cards come complete with festive designs while a portion of sales will go to Comic Relief through …

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The Emoji Company details new Streetwear fashion collabs and Brazilian Cheese Bread restaurants

The Emoji Company has secured a slew of recent partnerships across both the global fashion and food and beverage markets, including a new deal with the premium streetwear brand Wicked Fashions Inc, and the famous Brazilian Cheese Bread restaurants, Rei do Mate. Wicked Fashions Inc has teamed with Emoji to …

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Freedom Confectionery teams with Pusheen the Cat to launch the first chocolate vegan gummy bar

Freedom Confectionery, the UK-based allergen-free, vegan mallow specialist, is to launch the first chocolate coated vegan gummy bar to the market as part of a brand licensing partnership with Pusheen The Cat. The partnership will be the first confectionery licensing agreement globally recognised brand, Pusheen, has made since its inception …

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IMG to grow licensing programme for Planet Hollywood and Earl Enterprises’ restaurant portfolio

IMG has been appointed to head up the brand extension programme for Earl Enterprises’ portfolio of entertainment, leisure, tourism, and hotels and restaurants brands. Under the deal, IMG will be working with Planet Hollywood, Buca di Beppo, Bertucci’s, Bravo! Italian kitchen, Brio Italian Grille, and Earl of Sandwich to develop …

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Chefclub partners with Tefal to launch limited edition Roi de la Raclette

The leading French digital cooking brand, Chefclub has struck up a partnership with the kitchen brand, Tefal to launch the limited edition Roi de la Raclette, or to give it its English title, the Raclette King. With the on-set of the winter months, those dark mornings and evenings usher in …

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