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Tag Archives: Food And Drink

WWE steps into the ring with Wines that Rock for first WWE Wines collection

WWE has stepped into the ring with the entertainment and lifestyle wine company, Wines That Rock, to launch a new WWE Wines collection, featuring WWE Legend, The Undertaker, and WWE Hall of Famer, The Ultimate Warrior. Both special vintages of limited edition wines developed in collaboration with WWE have been …

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Metrostar to launch Kraft Heinz into the licensing arena at Festival of Licensing

Metrostar will be joining the line-up of virtual exhibitors at this year’s Festival of Licensing, where it will take to the screens to showcase its newest client, Kraft Heinz and make use of the platform for a hard launch of its brands into the world of licensing. The two companies, …

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Jakks Pacific lands sweet global toy deal with Haribo

The US toymaker, Jakks Pacific, has entered into a multi-year global toy licensing deal with the Haribo Group to create a new toy line based on its popular, continent-spanning gummy confectionery products. Jakks has secured the North American and EMEA rights to manufacture, market, and distribute the range of collectables …

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Emoji renews its partnership with Argentina’s Felfort to roll out more licensed chocolates across the region

The Emoji Company has renewed its partnership for the fourth year running with the Argentinian manufacturer, Felfort, the South American business that will continue to produce licensed chocolates, candies, cereals, and more for the global licensor. Felfort and Emoji struck up their partnership in 2016 when the Argentina-based firm was …

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Finsbury Food Group brings new Xbox Controller cake to supermarket shelves

Finsbury Food Group has teamed up with global tech giant Microsoft in its newest partnership, bringing the new Xbox Controller cake to supermarket shelves this September. A leading UK cake manufacturer, Finsbury Food Group introduces the greatly anticipated Xbox Controller cake, blending celebration cakes with the world of gaming. The …

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Global soy sauce brand Kikkoman looks to tantalise tastebuds in lifestyle licensing

The popular soy sauce brand, Kikkoman is looking to tantalise tastebuds across the apparel, accessories, kitchenware, and food gifting markets, thanks to a new partnership between the brand’s master global agent Tact Communications and WildBrain CPLG. Under the deal, WildBrain CPLG will build the Kikkoman name as a lifestyle brand. …

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Finsbury Food Group and Diageo launch new Baileys Marbled Celebration Cake with more to come for 2021

Cake manufacturer Finsbury Food Group and Diageo are strengthening their successful partnership by introducing the Baileys Marbled Celebration Cake to its growing Baileys range. Featuring traditional Baileys-infused frosting, the cake is on sale from September in Morrisons, Asda, Sainsbury and Tesco. Since 2018, Finsbury Food Group has been working closely …

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US metal band Deftones celebrates 20 years of White Pony album with Belching Beaver IPA

The American alternative metal band, Deftones has extended its partnership with the Belching Beaver Brewery for another collaborative launch, this time celebrating the 20th anniversary of the band’s third studio album, White Pony. Available in the US only and for a limited time, the launch – a Double Dry Hopped …

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In the (food and) drink with Richard Pink – Pink Key Licensing and the moveable feast of F&B licensing

Richard Pink and his Pink Key Licensing business has become almost synonymous with the food and beverage licensing market, with a portfolio ranging from Kellogg’s, Colman’s, and PG Tips through to the likes of Pringles, SLUSH PUPPiE, and who can forget The Laughing Cow? But it’s by Pink’s own admission …

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Shane the Chef backs Too Good To Go’s #EasyRecipeeasy Children’s Challenge this summer

HoHo Entertainment’s animated series Shane the Chef has thrown its support behind the world’s largest food waste fighting app, Too Good To Go and its launch of a new children’s recipe competition ahead of the summer holidays. The #EasyRecipeasy Children’s Challenge will encourage children to learn about the topic of …

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