Tag Archives: Food And Drink

Global soy sauce brand Kikkoman looks to tantalise tastebuds in lifestyle licensing

The popular soy sauce brand, Kikkoman is looking to tantalise tastebuds across the apparel, accessories, kitchenware, and food gifting markets, thanks to a new partnership between the brand’s master global agent Tact Communications and WildBrain CPLG. Under the deal, WildBrain CPLG will build the Kikkoman name as a lifestyle brand. …

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Finsbury Food Group and Diageo launch new Baileys Marbled Celebration Cake with more to come for 2021

Cake manufacturer Finsbury Food Group and Diageo are strengthening their successful partnership by introducing the Baileys Marbled Celebration Cake to its growing Baileys range. Featuring traditional Baileys-infused frosting, the cake is on sale from September in Morrisons, Asda, Sainsbury and Tesco. Since 2018, Finsbury Food Group has been working closely …

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US metal band Deftones celebrates 20 years of White Pony album with Belching Beaver IPA

The American alternative metal band, Deftones has extended its partnership with the Belching Beaver Brewery for another collaborative launch, this time celebrating the 20th anniversary of the band’s third studio album, White Pony. Available in the US only and for a limited time, the launch – a Double Dry Hopped …

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In the (food and) drink with Richard Pink – Pink Key Licensing and the moveable feast of F&B licensing

Richard Pink and his Pink Key Licensing business has become almost synonymous with the food and beverage licensing market, with a portfolio ranging from Kellogg’s, Colman’s, and PG Tips through to the likes of Pringles, SLUSH PUPPiE, and who can forget The Laughing Cow? But it’s by Pink’s own admission …

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Shane the Chef backs Too Good To Go’s #EasyRecipeeasy Children’s Challenge this summer

HoHo Entertainment’s animated series Shane the Chef has thrown its support behind the world’s largest food waste fighting app, Too Good To Go and its launch of a new children’s recipe competition ahead of the summer holidays. The #EasyRecipeasy Children’s Challenge will encourage children to learn about the topic of …

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Chefclub teams with DoohYouLike to create the Culinary Advertising Agency in France

Foodie brand, Chefclub has teamed up with DoohYouLike to offer customers a new omnichannel experience that mixes videos of creative recipes with synchronised multi-broadcasting on social media as well as on screen in store. The partnership is to roll out across France under the name the Culinary Advertising Agency. This …

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IMG to develop licensing portfolio for Jim Beam brands as the iconic bourbon celebrates 225 years

IMG has signed with Beam Suntory to help extend the James B. Beam Distilling Company’s portfolio of brands through a raft of new strategic licensing partnerships. The company is widely known for its Jim Beam Bourbon, a global brand of bourbon that is celebrating its 225th anniversary this year. The …

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The Point. 1888 brings Barratt’s iconic sweet brands to the frozen aisle

The Point. 1888 has struck up a sweet new partnership between Barratt and Icefresh Foods to launch a new range of ice creams exclusively for the supermarket chain, Iceland. The new range will draw on Barratt’s portfolio of iconic confectionery, including Black Jack, Fruit Salad, and Wham, to bring it …

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Downton Abbey gin and whiskey to go nationwide as Harrogate Tipple signs with Boutique Bar Brands

It’s good news for gin and whiskey drinkers and Downton Abbey fans alike this week as Harrogate Tipple signs off an agreement with Boutique Bar Brands to act as its exclusive distributor for the UK. Under the new deal, the North Yorkshire company’s range of spirits – including its licensed …

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Asembl pairs Diageo’s Bundaberg Rum with Harry’s Ice Cream for frozen desserts across Australia

The Australian fashion, lifestyle, and FMCG licensing agency, Asembl has brokered a new partnership between Diageo’s Bundaberg Rum and Harry’s Ice Cream for a range of summer frozen desserts. Bundaberg Rum Ice Cream Rum and Raisin and Bundaberg Rum Ice Cream Pineapple Coconut Rum have already proven to be a …

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