Tag Archives: Food And Drink

Chefclub partners with Tefal to launch limited edition Roi de la Raclette

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The leading French digital cooking brand, Chefclub has struck up a partnership with the kitchen brand, Tefal to launch the limited edition Roi de la Raclette, or to give it its English title, the Raclette King.

With the on-set of the winter months, those dark mornings and evenings usher in a whole new reason to get out of bed, the raclette season is now upon us, a time of year when food needs to be covered with thick, melted cheese, just to make the rest of the day seem worthwhile.

Now, through a union of culinary expertise, Chefclub and Tefal have joined forces to tap directly into the raclette market with the launch of Roi de la Raclette, a limited edition raclette and grill machine, along with a card game designed to liven up the evening and crown the Raclette King, to Chefclub’s digital audience.

Renowned for its videos of innovative recipes that continue to tantalize the tastebuds of some 90 millions food fans each month, Chefclub is helping its follows to rediscover the warmth of this ‘indulgent season’.

“Winter is approaching, families are together every night, and the world’s sporadic lockdowns continue,” read a statement from Chefclub. “So what could be more convivial than raclette? Well, raclette with a card game. Rediscover this warm and indulgent season, because fun with Le Roi de la Raclette is going to be so Gouda.”

Sesame Street tucks into the breakfast market with its own cereal launch

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Sesame Workshop is tucking into the breakfast market with the launch of the first Sesame Street Cereal, a new range developed in partnership with cereal specialist, General Mills. The range will appear on shelves across the US from January 2021.

The cereal has been developed to support growing bodies with essential nutrients, while also engaging young minds with activities and stories. The cereal will arrive in two varieties: berry flavour with number-shaped pieces, and cinnamon flavour with letter-shaped pieces.

The back of each box will open like a book and will feature dual language (English and Spanish) short stories with the Sesame Street favourite, Elmo.

“We are thrilled to team up with Sesame Street, to launch cereals with key nutrients, delicious flavors, and playful learning opportunities to make breakfast that much more meaningful for parents and kids alike,” said Hillary Balma, senior brand manager, General Mills. “We know that breakfast can be challenging for parents who are struggling to find foods that offer both the nutrition and the fun flavors kids want.”

To create meaningful playful learning opportunities at breakfast, Sesame Street Cereal boxes offer games and six dual-language stories with everyone’s favorite 3½ -year-old monster, Elmo. Story themes include Elmo Visits the Farm, Elmo’s Day at School, On the Go with Elmo, and others. Each story follows Elmo and his friends as they play and learn on Sesame Street and prompts questions to help kids stretch their imaginations, engage in counting, recognize shapes and letters, and more.

“Sesame Workshop’s mission is to help kids grow smarter, stronger, and kinder, and that means nourishing the mind and body,” said Gabriela Arenas, vice president of licensing, North America, Sesame Workshop. “Breakfast gives kids the boost they need to grow, play, and learn each day. We’re pleased to team up with General Mills to give families a nutritious meal choice and an opportunity to start the morning with their favorite Sesame Street friends.”

Sesame Street tucks into the breakfast market with its own cereal launch

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Sesame Workshop is tucking into the breakfast market with the launch of the first Sesame Street Cereal, a new range developed in partnership with cereal specialist, General Mills. The range will appear on shelves across the US from January 2021.

The cereal has been developed to support growing bodies with essential nutrients, while also engaging young minds with activities and stories. The cereal will arrive in two varieties: berry flavour with number-shaped pieces, and cinnamon flavour with letter-shaped pieces.

The back of each box will open like a book and will feature dual language (English and Spanish) short stories with the Sesame Street favourite, Elmo.

“We are thrilled to team up with Sesame Street, to launch cereals with key nutrients, delicious flavors, and playful learning opportunities to make breakfast that much more meaningful for parents and kids alike,” said Hillary Balma, senior brand manager, General Mills. “We know that breakfast can be challenging for parents who are struggling to find foods that offer both the nutrition and the fun flavors kids want.”

To create meaningful playful learning opportunities at breakfast, Sesame Street Cereal boxes offer games and six dual-language stories with everyone’s favorite 3½ -year-old monster, Elmo. Story themes include Elmo Visits the Farm, Elmo’s Day at School, On the Go with Elmo, and others. Each story follows Elmo and his friends as they play and learn on Sesame Street and prompts questions to help kids stretch their imaginations, engage in counting, recognize shapes and letters, and more.

“Sesame Workshop’s mission is to help kids grow smarter, stronger, and kinder, and that means nourishing the mind and body,” said Gabriela Arenas, vice president of licensing, North America, Sesame Workshop. “Breakfast gives kids the boost they need to grow, play, and learn each day. We’re pleased to team up with General Mills to give families a nutritious meal choice and an opportunity to start the morning with their favorite Sesame Street friends.”

Condé Nast opens it first branded property in China with the launch of Vogue Cafe Beijing

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Condé Nast has opened its first branded property venture in China with the launch of the Vogue Cafe Beijing. Opened under a licensing agreement between Beijing Sycamore Seed Advertising and Media, the new cafe marks the first of a sweep of planned branded cafes for China.

The second Vogue Cafe will open in Shanghai in 2021.

Located at the iconic China World Mall in the Chaoyang District in central Beijing, the Café sits among the city’s leading luxury flagship stores. The area brings together local and international visitors, with a mixture of retail, office spaces, hotels and residential.

The Café is positioned as the ‘ultimate destination for shoppers seeking a unique dining experience’, as well as office workers looking to grab a takeaway lunch.

“Beijing’s rich culture and long history paired with the constantly evolving restaurant scene makes it one of the most enticing cities in China, which is why Condé Nast is thrilled to open the country’s first Vogue Café in the capital,” said Markus Grindel, managing director, global brand licensing, Condé Nast.

“Vogue Café Beijing will bring luxury fashion and high-end cuisine together – an experience sure to enchant both local and visiting epicures.”

Vogue Café Beijing, spread over 400 sq. metres, features two elegant dining rooms and a feature cocktail bar. In keeping with Vogue Cafés globally, striking images and covers from the archives of Vogue adorn the walls, including iconic shots featuring some of the world’s most renowned models and photographers.

Joining Vogue Café Beijing as head chef is Jack Yao, whose career spans over 14 years. Having formally trained in Italy and Singapore, Yao’s exclusive menu blends influences from Italian and Asian cuisine for an alluring mix of flavors. Vogue Café Beijing will be open seven days a week, between 10am and 10pm. The Café also operates a full home delivery service.

Vogue Café Beijing joins Condé Nast’s portfolio of branded property under its global licensing division. Other Condé Nast restaurants around the world include Vogue Cafés in Kiev, Moscow, Porto and Riyadh, Vogue Lounge Kuala Lumpur, Vogue Restaurant Istanbul and GQ Bar Berlin.

Condé Nast has published its media titles in China for nearly 15 years, having launched Vogue China in 2005, which today ranks as the country’s most influential fashion authority.

Today, Condé Nast China publishes titles including Vogue, Vogue Film, Vogue Me, GQ, GQ Lab, GQ Style, Condé Nast Traveler and Architectural Digest, under copyright cooperation with partners.

Peaky Blinders masterminds wine deal with French vineyard Vignobles Bardet

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The renowned French vineyard, Vignobles Bardet, has partnered with Banijay Brands and Caryn Mandabach Productions to launch the first, official, Peaky Blinders wine.

Inspired by the multi-award winning drama, Vignobles Bardet has created two red wines – a Saint-Emilion and a Saint-Emilion Grand Cru – which will initially be available in France before being made available for export via local distributors in key markets across Europe and Asia.

Born from the highly-regarded Bordeaux region following research in 1920s wine in partnership with the win historian Jean-Michel Chevet, the offerings are set to give the buyers the opportunity to ‘immerse themselves in the world of the international hit drama.’

Jane Smith, group director, brand licensing of Banijay Brands, said: “In Vignobles Bardet we have found an established and creative partner to create an authentic product, which is perfectly suited to the Peaky Blinders brand.

“This collaboration has created two fine reds that will give fans an authentic taste of the 1920s in the very style that would be shared at the Shelby table.”

Thibault Bardet, Vignobles Bardet, added: “It’s easy to imagine a character like Thomas Shelby importing his own wine from our great-great-grandfather Jean Roy on the prestigious Saint-Emilion region of Bordeaux and we believe these reds are exactly what he would have chosen. We are extremely proud to produce a product that captures the true essence of Peaky Blinders.”

Jamie Glazebrook, executive producer of Peaky Blinders for Caryn Mandabach Productions, said: “Peaky Blinders continues to be a journey into the unexpected. In series five, Churchill outlines Tommy Shelby’s progress as ‘a tent, then a boat, then a house, now a mansion.’ To which we can now add a vineyard. We could not be more delighted with this collaboration, the results of which are truly delicious.”

This year Banijay Brands has developed an extensive licensing programme for the global hit in partnership with official Peaky Blinders brand owner, brand curator and producer Caryn Mandabach Productions. This includes a collaboration with Curve Digital for Peaky Blinders: Mastermind,  Hodder for The Official Peaky Blinders Quiz Book,  a card game with Steamforged, the first stationery products in Brazil with Tilibra, Thornbridge Brewery for the first endorsed “Shelby” beer, and various product ranges spanning apparel, gifting, men’s grooming and more. 

Peaky Blinders is distributed by Banijay Rights and has sold in more than 183 countries and is widely available internationally on Netflix i including the USA.

The Banijay Brands portfolio includes MasterChef, Temptation Island, Peaky Blinders, Survivor, Deal or No Deal, The Inbetweeners, Big Brother, Mister Maker, Operation Triunfo, Eat Well for Less, Simon’s Cat, Mr Bean, Don’t, Sunday Brunch, Tipping Point, The Biggest Loser, Ready Steady Cook, Black Mirror, Miss France, Maddie’s Do You Know?, Wipeout and Crystal Maze.

GQ partners with NIO Cocktails to launch luxury gift box of themed cocktails

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GQ is letting its hair down through a new partnership with NIO Cocktails to develop a ‘unique and luxurious’ tasting experience through a collection of cocktails that aim to ‘fuse hedonism, style, and luxury with all five senses.’

Produced by NIO Cocktails and designed exclusively for the taste of GQ, the collection is sold as a hand-crafted gift set made with 100 per cent recyclable materials, and is available to buy online and ready to taste in the comfort of your own home.

The luxury gift box launch encompasses what it calls “an aesthetic diary for a sensorial journey: four cities, four capitals of taste, four different styles.” It delivers four exclusive cocktails created by NIO Cocktails’ master mixologist Patrick Pistolesi for GQ, four original glasses, each distinctly unique to enhance the taste, one ice mold and four luxury prints for decoration.

The collection features Milan’s The Milanese Bianco. London’s The Dandy, New York’s The Big Apple, and Tokyo’s Sensei.

The Milanese Bianco celebrates the Milanese tradition while providing a twist on a classic Negroni cocktail, mixing Tanqueray Gin, Bitter Bianco Luxardo and Cocchi Americano Bianco for a mature palate. Meanwhile, the Dandy is billed as a sober cocktail, based on Gin Tanqueray, with a touch that gives sparkle, ginger liqueur, light and of a slight amber color.

The Big Apple is the name of a cocktail that celebrates the iconic figure of contemporaneity, including a green apple liqueur with a fruity base that recalls the healthy world. The apple liqueur is suited to the sweet and deep notes of Bourbon Bulleit.

Finally, Tokyo: Sensei is described as a technically perfect citrus cocktail with a strong yellow color. The typical Japanese Yuzu liqueur, mixed with Blended Whiskey, fragrant and round with a fruity and exotic Lychee Syrup, very popular in Japan.

NIO Cocktails is the Italian startup leader in artisanal blending of ready to drink cocktails. All the cocktails are exclusively created with premium ingredients, signed by the well-known mixologist Patrick Pistolesi and contained inside a 100 per cent recyclable pack.

The RHS launches its own wine with Babylonstoren ahead of RHS Chelsea Flower Show 2021

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The Royal Horticultural Society has secured a partnership with the historic South African fruit and wine farm, Babylonstoren to produce its own branded RHS rosé wine.

The wine will launch just before the RHS Chelsea Flower Show on May 17th, 2021, for which it will be the official rosé wine. Visitors to the RHS Chelsea Flower Show will be the first to taste the special vintage.

Listed as a fresh fruity rosé, Babylonstoren will harvest and bottle the grapes only a few weeks before the RHS Chelsea Flower Show 2021, before rushing the first shipment to London. The rosé will feature a designation label on the front of the bottle. The RHS logo and information about Britain’s favourite gardening charity will appear on the label on the back of the bottle.

Babylonstoren RHS Rosé will be available at the RHS Chelsea Flower Show 2021 and for a limited time at some RHS gardens. It will also be available throughout 2021 via Babylonstoren’s friends in the UK, The Newt in Somerset at shop.thenewtinsomerset.com, as well as a variety of independent wine stores and hospitality outlets throughout the UK.

The license includes an agreement that Babylonstoren will be the non-exclusive supplier of rosé wine at the RHS Chelsea Flower Show 2021.

As with French rosé, the varietal Mourvèdre is being used for Babylonstoren RHS Rosé.

Charl Coetzee, the Babylonstoren Cellarmaster, said: “We keep it on skins for a mere one to two hours, to ensure a liquid the colour of a delicate sunrise. The result is a fuller and rounder rosé, with a lovely floral character. Its flavour incorporates creamy rhubarb, sweet freshness of watermelon and subtle punch of acidity. The style is elegant and ethereal.”

This is a first for the RHS. The charity has a wine club for members and has also in the past endorsed a limited edition honeybee gin with Warner’s Distillery. However, it has never licensed a specific wine before. 

Cathy Snow, licensing manager, RHS, said: “Rosé is an ideal spring and summer wine, and the first-ever RHS-endorsed rosé calls to mind flowers, gardens and the outdoors, with the promise that warmer days are on the way. What better way could there be to welcome Britain’s best-loved flower show? We’re delighted to be partnering with Babylonstoren on this wonderful wine.”

Coetzee added: “Babylonstoren RHS Rosé is an ideal accompaniment for the RHS Chelsea Flower Show, both of which celebrate spring and the coming of summer. We’re thrilled to be working with the RHS and, like our partner in this exciting initiative, we’re looking forward enormously to our first sip of Babylonstoren RHS Rosé.”

The Laughing Cow’s 100th anniversary is another reason to be cheerful in 2021

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Next year is giving us all a good reason to smile, and it’s not just at the prospect of a Covid-19 vaccine emerging out of a year of turmoil. More so than that, 2021 marks the 100th anniversary of the Laughing Cow.

Bel Licensing has now earmarked the coming year as one for celebration, bringing in its roster of 40 continent-spanning licensees to take part in the joviality, and celebrate the iconic Laughing Cow – the image that has been called the ‘pop art incarnation of the Mona Lisa’ by the US conceptual artists Mel Bochner, in the only way it knows how.

Created in 1921, iconized by Benjamin Rabier in 1923 and present in more than 130 countries, the Laughing Cow brand will be celebrated by its nearly 40 licensees across food and non-food categories and spanning a licensee roster of long-established partners and brand new ones.

Patrick Tamburlin, Bel Licensing manager, has hinted at new deals to launch across the globe throughout the coming year, as well as the launch of a new TV ad spot, a new style guide celebrating the 100th anniversary, 100 years limited edition packaging, in-store pop-ups and more.

New partnerships brokered by Pink Key Licensing in the EMEA, and Design Plus Licensing in the US, as well as Infiniss in Korea will all be celebrated.

“So many new deals to arrive and other ones to (re) discover all over 2021 to reinforce huge brand celebration (new TV copy, 100 years specific logotype, 100 years limited packaging edition, pop-up store…) echoing The Laughing Cow universal brand mission ‘It’s better to laugh’,” said Tamburlin.

YWOW Games continues mission to ‘revolutionise the market’ with Perfetti Van Melle partnership

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YWOW Games, an up and coming games and puzzles company on a mission to ‘revolutionise the market’ by combining global household brands with collectable jigsaw puzzles, has expanded its best-selling range through a new partnership with the confectionery brand, Perfetti Van Melle.

The fast-growing company launched onto the scene with its brand Mini Puzzles earlier this year when it introduced its Kellogg’s and Pringles range via distribution channels reaching most major markets. According to the firm, the two licensed puzzles lines are already selling out in major retailers in the UK.

Now, building on the momentum of the launch, YWOW Games have finalised a global licensing deal with Perfetti Van Melle for its iconic Mentos brand. Not only will the license occupy a solid space within the Mini Puzzles brand, but will also be one of the first licenses that make up the new SuperSized puzzles line.

SuperSized puzzles are 500 to 1000-piece vintage puzzles packaged in extra-large packaging resembling the brand’s own packaging.

“It is evident from the brand’s success in these markets that the current circumstances make puzzles even more of an evergreen category,” said the firm.

“It is safe to say YWOW Games are only just getting started with their license deals, and they promise to bring to all markets their iconic puzzles based on the A-brands for all categories.”

Please feel free to contact YWOW Games at info@ypernova.com for more information.

Caroline Mickler named UK licensing agency for Surge Brands’ Toxic Waste Sour Candy

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Caroline Mickler Ltd. has been appointed as the exclusive UK Licensing Agency on behalf of Surge Brands Inc, to develop a brand licensing campaign for Candy Dynamics Toxic Waste Hazardously Sour Candy.

“I am thrilled to be representing this dynamic brand which has a huge following,” said Caroline Mickler. “Launched in the UK in 2005 by distributor Newbridge Confectionery, the brand is recognized as the number one sour novelty product in the market place and has achieved extensive retail distribution including in Tesco, Sainsbury’s, Martin McColls, B&M, The Range, Home Bargains and Spar.”

Recent times have seen kids and adults alike take on the Toxic Waste extreme challenge, a game played where the winner is able to hold the ultra-sour candy in their mouth for at least 60 seconds and claim the honour of becoming a Full Toxie Head.

The challenges are uploaded on YouTube by fans of all ages.

Toxic Waste was featured on Channel 4’s “Heston Blumenthal Fantastical Food” as the Ultimate Super Sour Product currently available today.

Targeted licensed product categories will initially include Food & Beverage, Apparel & Accessories, Health & Beauty and gifts.