HIPPEAS launches Minion-themed snacks

HIPPEAS is spreading The Peas & Love with the launch of its Minions-themed snacks for the summer. The Chickpeas Puffs snacks brand has replaced its iconic chickpea smile graphic on-pack with a Minion character for each flavour.

The new HIPPEAS products, in support of the new Illumination film Minions: The Rise of Gru (in cinemas 1 July), will be available in limited-edition packs of HIPPEAS Chickpea Puffs in three far-out flavours and a variety of sizes – perfect for on-the-go travel and summer entertaining. HIPPEAS limited-edition Minions-themed snacks will be available nationwide at UK.HIPPEAS.com and select e-commerce channels as well as in-store at Tesco, Sainsbury’s, Waitrose, Whole Foods, Planet Organic, Booths, Ocado, Getir and Gorillas from May through August 2022.

Minions are a global pop-culture phenomenon, and we could not be more thrilled to collaborate with Illumination on this limited-edition release of our HIPPEAS Chickpea Puffs,” says Paul Nardone, HIPPEAS CEO. “The combination of these two iconic and colourful brands – HIPPEAS, known for its bright yellow bag, and Minions, the beloved mischievous yellow scene-stealers – feels so joyful and fun. We can’t wait to share these snacks with consumers of all ages this summer.”

HIPPEAS Chickpea Puffs have an average of 1.3 grams of fibre, 3.5  grams  of plant-protein and only 90 kcals per 22g serving. HIPPEAS Chickpea Puffs are also totally vegan, gluten-free, palm-oil free as well as free from MSG.

Flavour offerings include Take it Cheesy, Salt & Vinegar Vibes and Sweet and Smokin’. The Minions-themed pack sizes include a 78g bag and multipacks containing five 15g packs. For more information, visit UK.HIPPEAS.com.

Ice cream brand Weis teams with Bounce Foods for healthy new snack option

Unilever Australia’s brand extension agency, Asembl, has lined up the first ever licensed brand extension partnership for much-loved brand Weis – taking the fruity flavoured ice-cream icon out of the freezer for the first time in 65 years and into the muesli bar aisle with Bounce Foods.

Weis’ exciting and delicious partnership with one of Australia’s leading healthy snacking brands rings in a new approach to snacking, with four fruit and cream flavour-filled tasty nut butter balls launching from today in Woolworths stores across Australia.

With flavours including Mango Cream, Raspberry Coconut Cream, Fruito Cream and Passionfruit Cream, this first-time partnership between the two brands is sure to be the taste on everyone’s lips all year long.

Filled with the iconic Weis fruit and cream combination Australians love, the innovative and smooth Bounce snacking balls are Australian made from 100% natural ingredients, real fruit, and nut butters. Each ball contains 10g or less natural sugar (from real fruit), zero refined sugar, are gluten free and contain 123 calories or less.

“This is a momentous day for the Weis brand, getting out of the aisle for the first time with no better match than Bounce,” says Unilever Australia Marketing Manager, Annie Lucchitti. “This is an exciting opportunity for both brands to extend the iconic Weis flavours outside of the freezer and into the exciting muesli bar aisle with four fruity and very tasty snacking balls. Both brands are synonymous with flavourful healthy snacking, so we are certain both Weis and Bounce fans are going to love this innovative and unique snack offering.”

Stephen Hamilton, Bounce Australia’s CEO, says: “Unique to the category, and first to market, our collaboration with Weis merges two category champion brands into a new product for the Woolworths muesli bar category and the impulse food category. At Bounce, we are always pushing the boundaries when it comes to healthy snacking, offering our consumers a fresh and modern approach to ‘better for you’ nutritional snacking.”

The new Bounce x Weis range is now available in the muesli bar aisle at Woolworths for $6 for a 4-pack, or in bulk at bouncefoods.com.au