Tag Archives: Food & Drink

HIPPEAS is spreading The Peas & Love with the launch of its Minions-themed snacks for the summer. The Chickpeas Puffs snacks brand has replaced its iconic chickpea smile graphic on-pack with a Minion character for each flavour. The new HIPPEAS products, in support of the new Illumination film Minions: The Rise of Gru (in …

Unilever Australia’s brand extension agency, Asembl, has lined up the first ever licensed brand extension partnership for much-loved brand Weis – taking the fruity flavoured ice-cream icon out of the freezer for the first time in 65 years and into the muesli bar aisle with Bounce Foods. Weis’ exciting and …

The appetite for the Masterchef Junior brand is growing over in the US, where Clarkson Potter – a division of Penguin Random House – has just signed up as the brand’s publishing partner. The new deal coincides with the current season of Masterchef Junior, airing on Fox in the States. …

Penguin Ventures has partnered with Le Méridien Piccadilly Hotel to launch an official Peter Rabbit Afternoon Tea in a new deal brokered by Silvergate Media. The afternoon tea concept and creative has been developed by Penguin Ventures on behalf of Frederick Warne & Co. Ltd, Beatrix Potter’s original publisher, in …

The latest move is part of the firm's goal to 'become a trusted brand and emblem in the food retail trade,' with a distinct focus on developing 3D shaped foods.

‘As well as focusing on menu innovation and creating exceptional dining experiences, we are also determined to evolve and find new ways to capitalise on our expertise and experience."

The National Gallery Delicious Art brand brings iconic artworks to a selection of foods, drinks and gifts.

The licensed food and drink market is on the grow, increasing 4 per cent to more than $16bn in 2017. It's time Licensing.biz took a closer look with BLE brand director Anna Knight and Pink Key Licensing's Richard Pink.

“Coca-Cola wants the coffee brand and with that we will see a greater presence of Costa products across shops, vending machines, when you order a coffee at a pub or a bar, there will be Costa coffee."

Under the deal, fan favourite winners and contestants from the current and past seasons are slated to host events in cities across the country including New York, Los Angeles and Detroit.