Tag Archives: Food & Drink

HIPPEAS launches Minion-themed snacks

HIPPEAS is spreading The Peas & Love with the launch of its Minions-themed snacks for the summer. The Chickpeas Puffs snacks brand has replaced its iconic chickpea smile graphic on-pack with a Minion character for each flavour. The new HIPPEAS products, in support of the new Illumination film Minions: The Rise of Gru (in …

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Ice cream brand Weis teams with Bounce Foods for healthy new snack option

Unilever Australia’s brand extension agency, Asembl, has lined up the first ever licensed brand extension partnership for much-loved brand Weis – taking the fruity flavoured ice-cream icon out of the freezer for the first time in 65 years and into the muesli bar aisle with Bounce Foods. Weis’ exciting and …

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Clarkson Potter named publishing partner for MasterChef Junior in the US

The appetite for the Masterchef Junior brand is growing over in the US, where Clarkson Potter – a division of Penguin Random House – has just signed up as the brand’s publishing partner. The new deal coincides with the current season of Masterchef Junior, airing on Fox in the States. …

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Penguin Ventures partners with Le Méridién for Peter Rabbit Afternoon Tea

Penguin Ventures has partnered with Le Méridien Piccadilly Hotel to launch an official Peter Rabbit Afternoon Tea in a new deal brokered by Silvergate Media. The afternoon tea concept and creative has been developed by Penguin Ventures on behalf of Frederick Warne & Co. Ltd, Beatrix Potter’s original publisher, in …

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