Tag Archives: food licensing

General Mills and SEGA of America team up for Sonic’s birthday

General Mills and SEGA of America have teamed up to celebrate Sonic the Hedgehog and the release of his new film – Sonic the Hedgehog 2 – on April 8, 2022, with a special-edition line of cereal and fruit snacks. Fans can collect gold rings just like the Blue Blur with a …

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Character World tucks in with Swizzels for bedding, blankets, and more

Character World is helping kids tuck in to the confectionery specialist Swizzels Matlow with a new range of bedding, blankets, towels and more based on some of its most popular brands. In a deal brokered by Blonde Sheep Licensing, the initial range is due to online this year with a …

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Chefclub partners with Tefal to launch limited edition Roi de la Raclette

The leading French digital cooking brand, Chefclub has struck up a partnership with the kitchen brand, Tefal to launch the limited edition Roi de la Raclette, or to give it its English title, the Raclette King. With the on-set of the winter months, those dark mornings and evenings usher in …

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Kraft Heinz moves into the family gaming space with Big G Creative partnership

Kraft Heinz has found another means of getting itself all over your dining table thanks to a new partnership with the US games publisher, Big G Creative, that delivers the company’s globally renowned food brands to the board gaming sector. Under the new deal, Big G Creative has launched the …

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