Tag Archives: football licensing

FC Barcelona taps IMG for Southeast Asia licensing programme

Five-time UEFA Champions League winning football club FC Barcelona has appointed IMG as its master licensee in Southeast Asia to develop a consumer products programme for fans in the region. Part of the club’s broader merchandising strategy and evolution into a global lifestyle brand, the multi-year deal will see IMG …

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UEFA launches sales process for UEFA national team football licensing rights

UEFA has announced that it is inviting interested parties to make proposals for certain licensing and marketing rights in relation to the Master Licensee, Onsite Retailer and Online Retailer categories for certain UEFA national team football competitions taking place during the period 2023 -2028. The national team football competitions in …

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