Tag Archives: Football

Ajax and adidas channel Bob Marley’s Three Little Birds in new tribute kit

The Bob Marley family has teamed up with Ajax and adidas to release the 2021/2022 Ajax third kit, a tribute to its fans and a shared love for the reggae legend Bob Marley and the iconic song Three Little Birds. Developed in collaboration with the family, the black kit features …

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England’s UEFA Euro 2020 journey documented in Official History book from Welbeck and The FA

Welbeck Publishing Group is among the many thousands to be bringing it home this year as it prepares to launch the official licensed History of the England Football team through a new licensing deal with The Football Association. England: The Official History will be published on October 4th this year …

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Italy’s Marco Verratti takes feline form to join 44 Cats campaign ahead of UEFA European Football Championship

The Italian footballer and national team champion, Marco Verratti is taking on a new feline appearance ahead of the upcoming UEFA European Football Championship, through a new partnership with the country’s own animation studio, Rainbow and its popular 44 Cats franchise. Verratti has signed a new contract with the Make …

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The England Lionesses make history as University Games unveils first all female Subbuteo line-up

University Games is making history with the launch of the first all-female Subbuteo line-up to mass market, thanks to a new partnership with the England Lionesses. The highly anticipated Official England Lionesses Subbuteo Main Game will be available from this May, with each of the detailed Lionesses Subbuteo players sporting …

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Epic Games and IMG bring global football clubs to its hit gaming IP Fortnite

Epic Games is celebrating global football this week by bringing more than 20 top clubs from around the world into its hit gaming IP, Fortnite, via a series of partnerships facilitated by IMG, Fortnite’s licensing representative. Starting 23 January, players can choose from 10 different variants of new “Kickoff Set” …

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FC Bayern Munich on path to revolutionise souvenir photos with AR and AI tech partnership

With the opening of its new flagship store in central Munich, FC Bayern Munich is offering its fans a unique experience to have photos taken with its players at anytime, thanks to a partnership with the German virtual tech specialist, Sensape. Under the partnership, the pair are setting out to …

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WildBrain CPLG signs Middle East and North Africa deals for Arsenal, FC Barcelona, Juventus, Liverpool, and Man City

 WildBrain CPLG has inked a wave of pan-regional deals in Middle East and North Africa on behalf of the European football clubs the agency represents in the market: Arsenal, FC Barcelona, Juventus, Liverpool FC, and Manchester City. For Arsenal, FC Barcelona and Manchester City, WildBrain CPLG has secured a direct-to-retail …

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Poetic Brands signs FIFA for spring/summer apparel collection

The apparel licensee, Poetic Brands, has added the international governing body of football, FIFA, to its portfolio of brands with the launch of a new range of FIFA themed clothing. The range will capitalise on the body’s historical marques and logos, the kind of which have been recognised worldwide for …

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Panini launches its re-branded Official Premier League Adrenalyn XL Trading Card collection

The trading card and collectable stickers specialist, Panini has launched a completely re-branded and refreshed Adrenalyn XL trading card collection featuring all of the Premier League’s top talent. The new-look Official Premier League Adrenalyn XL Trading Card range follows the recent success of Panini’s first Premier League sticker collection, Football …

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Panini embarks on new licensing programme in Brazil with Vertical Licensing

The global stickers and trading cards company, Panini has made its latest move to strengthen its presence in Brazil with the appointment of Vertical Licensing. The new agreement will allow Vertical Licensing to license out the Panini assets across the region as it looks for new business opportunities. Panini has …

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