Tag Archives: Football

Panini launches its re-branded Official Premier League Adrenalyn XL Trading Card collection

The trading card and collectable stickers specialist, Panini has launched a completely re-branded and refreshed Adrenalyn XL trading card collection featuring all of the Premier League’s top talent. The new-look Official Premier League Adrenalyn XL Trading Card range follows the recent success of Panini’s first Premier League sticker collection, Football …

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Panini embarks on new licensing programme in Brazil with Vertical Licensing

The global stickers and trading cards company, Panini has made its latest move to strengthen its presence in Brazil with the appointment of Vertical Licensing. The new agreement will allow Vertical Licensing to license out the Panini assets across the region as it looks for new business opportunities. Panini has …

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AC Milan strike new partnership with Roc Nation to ramp up digital and commercial activities

Giants of Italian football, AC Milan, has signed a new, wide-ranging partnership with Jay Z’s Roc Nation agency, that will include supporting the club’s digital and commercial activities. The deal marks Roc Nation’s first partnership with an elite European football club. The Jay Z owned company will be tasked with …

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Disney and UEFA team up to encourage young girls into football with Playmakers campaign

Disney has teamed with the UEFA to develop a ground-breaking football programme that uses the studio’s penchant for storytelling to encourage more young girls into football with the initiative it has called, Playmakers. Inspired by academic research that has demonstrated the positive role of storytelling in helping children take up …

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CPLG named MENA licensing agent for FC Barcelona

CPLG has been appointed master licensee for the Middle East and North Africa for Futbol Club Barcelona. It’s also expanded its own team in the MENA region, with the new licensing manager, Roberto Pallottini. FC Barcelona’s licensing and merchandising rights are managed by Barca Licensing and Merchandising, owned by FC …

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