Tag Archives: formula 1

Mighty Jaxx debuts new phygital F1 collectibles

Posted on by

Culture company Mighty Jaxx (the Worldwide Exclusive Collectible Partner for F1) is back with a new edition of AllStars collectibles, inspired by the popular sport. Lewis Hamilton, Max Verstappen, Valtteri Bottas and more have all received the star treatment with a number of fresh looks.

Launching to the public on April 21, the AllStars F1 collectibles feature this season’s 20 drivers in their official race suits, with each athlete holding a removable team emblem.

Sculpted and designed by acclaimed studio YARMS, every 8in premium vinyl figure features geometric planes and clean contours that capture each likeness in a timeless, minimal style, while the phygital collectibles go beyond the track via unique digital experiences.

Single driver collectibles are $159 USD, team bundles (two drivers) are $318 USD.

Any purchase made between launch and April 23 (9am ET) will receive an exclusive, metal commemorative print. Team bundle orders also receive commemorative prints.

Via the AllStars’ Xtended Xperience®, fans can digitally authenticate their collectibles, tap into gamified offerings, showcase their pieces and customise digital displays through various skins.

Funko announces collab with Mercedes-AMG Petronas F1 team

Posted on by

Funko has announced a collaboration with the Mercedes-AMG Petronas Formula One Team. Pop! vinyls of seven-time World Drivers’ Champion Lewis Hamilton and his former teammate, ten-time Grand Prix winner Valtteri Bottas, have been launched to coincide with the start of the 2022 F1 season, and come decked out in their 2021 custom race overalls and detailed caps displaying the Mercedes logo. 

Hamilton and Bottas were teammates for five seasons from 2017 to 2021, winning the World Constructors’ Championship during each of those seasons. For four of those five seasons, Hamilton also won the World Drivers’ Championship.

The new Lewis Hamilton and Valtteri Botas Funko Pop! figures retail at £12/€15.

 

 

Funko announces collab with Mercedes-AMG Petronas F1 team

Posted on by

Funko has announced a collaboration with the Mercedes-AMG Petronas Formula One Team. Pop! vinyls of seven-time World Drivers’ Champion Lewis Hamilton and his former teammate, ten-time Grand Prix winner Valtteri Bottas, have been launched to coincide with the start of the 2022 F1 season, and come decked out in their 2021 custom race overalls and detailed caps displaying the Mercedes logo. 

Hamilton and Bottas were teammates for five seasons from 2017 to 2021, winning the World Constructors’ Championship during each of those seasons. For four of those five seasons, Hamilton also won the World Drivers’ Championship.

The new Lewis Hamilton and Valtteri Botas Funko Pop! figures retail at £12/€15.

 

 

WEB Eyewear is official eyewear partner of Alfa Romeo F1 Team ORLEN

Posted on by

WEB Eyewear and Alfa Romeo F1 Team ORLEN have entered a multi-year partnership, starting 2022.

WEB Eyewear, a house brand of leading eyewear company Marcolin since 2008, aims to expand its international reach via the deal. The WEB Eyewear logo will appear on the team’s C42 cars, and the helmets and suits of the team’s drivers Valtteri Bottas and Guanyu Zhou, and the partnership will be underlined by the development of a branded capsule collection of sunglasses and optical frames, available in the second half of 2022.

“WEB Eyewear’s ambition is to create a new chapter in its own story, credible and consistent with the brand legacy but looking forward to a global future,” says Fabrizio Curci, Marcolin CEO & General Manager. “The partnership with Alfa Romeo F1 Team ORLEN is certainly a significant step forward along this path. We are thrilled to enter the Formula One world alongside such an important brand.”

Frédéric Vasseur, Team Principal of Alfa Romeo F1 Team ORLEN adds: “We are delighted to start our journey with WEB Eyewear. Their commitment to style is a perfect match for our team, a blend of Italian elegance and Swiss precision, and theirs is a prestigious brand we are proud to have with us on the world stage. We are excited to develop a special collection with them and we can’t wait to present it to our fans later this year.”

 

WEB Eyewear is official eyewear partner of Alfa Romeo F1 Team ORLEN

Posted on by

WEB Eyewear and Alfa Romeo F1 Team ORLEN have entered a multi-year partnership, starting 2022.

WEB Eyewear, a house brand of leading eyewear company Marcolin since 2008, aims to expand its international reach via the deal. The WEB Eyewear logo will appear on the team’s C42 cars, and the helmets and suits of the team’s drivers Valtteri Bottas and Guanyu Zhou, and the partnership will be underlined by the development of a branded capsule collection of sunglasses and optical frames, available in the second half of 2022.

“WEB Eyewear’s ambition is to create a new chapter in its own story, credible and consistent with the brand legacy but looking forward to a global future,” says Fabrizio Curci, Marcolin CEO & General Manager. “The partnership with Alfa Romeo F1 Team ORLEN is certainly a significant step forward along this path. We are thrilled to enter the Formula One world alongside such an important brand.”

Frédéric Vasseur, Team Principal of Alfa Romeo F1 Team ORLEN adds: “We are delighted to start our journey with WEB Eyewear. Their commitment to style is a perfect match for our team, a blend of Italian elegance and Swiss precision, and theirs is a prestigious brand we are proud to have with us on the world stage. We are excited to develop a special collection with them and we can’t wait to present it to our fans later this year.”

 

Formula 1 eyes moves into NFT and Cryptocurrency through Crypto.com global partnership

Posted on by

Formula 1 has embarked on a new partnership with Crypto.com that woll see the global crypto platform become a global partner, an inaugural partner for the sport’s new Sprint series this year, and the official Formula 1 NFT partner.

Under the deal, Crypto.com will have a trackside presence at every race for the remainder of the season as it continues to grow its brand awareness on an international stage. With 10 million users worldwide, Crypto.com is recognised as one of the world’s fastest growing crypto platforms.

As Formula 1 continues with its plans to explore new ways for fans to engage and become more immersed in the sport, Crypto.com will also become the Official Cryptocurrency Sponsor and NFT Partner for the motor sport brand. Mirroring the fan-first approach F1 has adopted to engage with new audiences, Crypto.com aim to democratize the world of cryptocurrency for fans, through education and experiences in the new partnership.

Crypto.com will also present a brand new award, which will be announced ahead of the Belgian Grand Prix.

Aligning with the sustainability plans for Formula 1 to be Net Zero Carbon as a sport by 2030, Crypto.com laid out an ambitious pledge in May 2021 to become carbon negative within 18 months. It aims to offer the industry a path and a model for ‘clean crypto’ by late 2022. This plan will initially focus on an assessment of the carbon generated through cryptocurrency trading, deposit and withdrawal activities across all of its own platforms.

Stefano Domenicali, president and CEO, Formula 1, said: “We are pleased to welcome Crypto.com to the Formula 1 family, as we continue to attract progressive global brands anchored in performance and innovation.”

Ben Pincus, director of commercial partnerships at Formula 1, added: “We are thrilled to announce Crypto.com as a Global Partner and lead partner of the Sprint event as we bring this exciting new format to fans for the first time this year. We will rely heavily on their expertise as we explore the world of cryptocurrency, an area we are very interested in, and this will be the first time as a sport we are able to offer fans the opportunity to explore this exciting world as we further increase our digital presence.

“Crypto.com is revered in the industry and its experience was key in the decision to partner with them, as well as the company’s commitment to becoming carbon negative, as we continue to move towards sustainability goals of our own.”

Kris Marszalek, co-founder and CEO of Crypto.com, said: “We are extremely proud to be the first cryptocurrency sponsor of Formula 1, joining a prestigious collection of brands supporting a sport with technology and innovation at its core. We look forward to many years of innovating together, and will begin at the Belgian Grand Prix where we will present a brand new award.

“We’re also excited to partner with F1 in the development of exclusive NFTs, connecting fans to the sport in new and innovative ways.”

The partnership between Formula 1 and Crypto.com was facilitated by CAA Sports, the global representative for F1.

Formula 1 extends Fanatics partnership as it eyes global expansion into new markets

Posted on by

With the 2021 FIA Formula One World Championship now in full throttle, Formula 1 has signed off a multi-year extension of its partnership with the licensed sports merchandise specialist, Fanatics.

The extension has been agreed following what the firm billed ‘an outstanding 2020 performance’, and will see Fanatics retain global e-commerce and manufacturing rights fort he F1 brand. The news arrives amid celebrations in the F1 camp, following a year that has sales on the official online F1 Store grow by more than 40 per cent globally.

Official Formula One merchandise is now delivered to fans in 143 different countries across the world. The strong performance has accelerated in the first six months of 2021, with sales on the official online F1 Store growing by triple digits compared to the same period in 2020.

The sport has also enjoyed an increased presence in the US, with the region becoming the most significant market with the most sales for the F1 site.

Fanatics, which partners with more than 300 of the biggest sports clubs and organisations in the world, has worked with Formula 1 to grow sales by almost 200 per cent since 2017 and has changed the way F1 fans purchase their merchandise online through a tech-infused approach to making and selling fan gear in today’s on-demand, mobile-first culture.

The official F1 online store utilizes Fanatics’ vertical commerce model, which combines on-demand manufacturing with an agile supply chain to produce the timeliest assortments of merchandise for Formula 1 fans. A key driver of sales on the official F1 online store in 2020 was the store’s move to Fanatics’ Cloud Commerce technology, which provides rapid navigation for fans across online and mobile sites.

Fanatics partners with many of the largest sporting organisations in the world including Manchester United, Chelsea FC, Paris Saint-Germain, Bayern Munich, Atletico Madrid, NFL, NBA, MLB and the NHL.

Ben Pincus, director of commercial partnerships at Formula 1, said: “We are pleased to extend our ecommerce and licensing partnership with Fanatics on the back of an exceptional 2020 performance, which follows the remarkable growth we have seen over the last few years.

“Our ambition is to serve all our fans no matter where in the world they are located, and our focus in the years to come will be to access new markets and grow strategic territories like China.”

Zohar Ravid, general manager for Fanatics’ International Business, said: “We have worked in partnership with Formula 1 for a number of years now and grown its global merchandise business significantly in that time. The recent transfer of the site onto our innovative cloud commerce platform has delivered some incredible results in recent months; we are committed to building on that growth in the coming years and I am delighted that we will now be able to continue to deliver results and an incredible service to its global fanbase.”