Tag Archives: Fortnite

ITV brings Saturday night game show The Void to Fortnite Creative

ITV has become the first broadcaster to enter the Fortnite Creative as it launches an in-game version of its new entertainment show, The Void, to the video game. Marking a whole new step into the Metaverse for the studio, ITV is recreating the Saturday night game show in Fortnite Creative, …

Read More »

Little Brother Books on track to sell over one million Annuals this year and reveals Christmas 2021 line-up

Little Brother Books is on track to sell over one million Annuals this year, with more than 2,500 dedicated FSDUs across major retailers in the run up to this Christmas. The feat will make the company the UK’s number one publisher of licensed annuals for the fourth year running. Supporting …

Read More »

London’s The O2 comes to Fortnite for week-long celebration in Epic Games, O2, and Island Records mash-up

London’s The O2 has made its video game debut, becoming a new location ready for players to explore within the hit gaming franchise, Fortnite. The week-long appearance of the world’s most popular entertainment venue arrives as part of a collaboration between O2, Epic Games, and Island Records. A celebration of …

Read More »

Value Added Tact | The importance of meeting the sensibilities of ‘kids these days’

From Generation Z to Generation Alpha, audiences’ tastes and preferences are ever changing, from awareness of social responsibilities to greater demand for sustainability. Co-founder of Kids Industries, Gary Pope explores the importance of authenticity when meeting today’s youth and their new consumer values My favourite game when I was a kid was Buckaroo. …

Read More »

Little Brother Books welcomes LOL Surprise, Barbie, and Fortnite to the annuals roster

LOL Surprise, Barbie, Fortnite, Roblox, and Minecraft will each be expanding their presence across the children’s Annuals market, thanks to a bolstered new portfolio of titles to launch from Little Brother Books. The UK Annuals publisher is preparing to launch a range of six new titles this spring/summer, which will …

Read More »

Where’s the fun in fungible? | Could the toy industry be key to unlocking the potential of the NFTs market?

For those who remember typing BRB into their MSN chat box, or anyone still wrestling with the WFH concept, there’s a new acronym in town, and it’s potential to shape the future of entertainment and the collectables space is boundless. It’s probably time we all got to know NFTs a …

Read More »

Jazwares extends Epic Games partnership for Fortnite toys and collectables through to 2025

Jazwares has signed a new licensing partnership with Epic Games, extending the toy company’s current Fortnite deal through to 2025 and expanding upon its range of toys and collectables. The deal, brokered by licensing agency IMG, will start from January 2022 and will see Jazwares become the exclusive toy partner …

Read More »

Hasbro signs five year Fortnite deal with Epic Games for action figures, vehicles, and more

Hasbro has outlined a five year extension of its partnership with Epic Games and its world-beating MMO gaming title, Fortnite as the toy company looks to expand its product licensing deal beyond outdoor play products and games and into collectable action figures, vehicles, and role-play gear. The plan was announced …

Read More »

Epic Games and IMG bring global football clubs to its hit gaming IP Fortnite

Epic Games is celebrating global football this week by bringing more than 20 top clubs from around the world into its hit gaming IP, Fortnite, via a series of partnerships facilitated by IMG, Fortnite’s licensing representative. Starting 23 January, players can choose from 10 different variants of new “Kickoff Set” …

Read More »

Super Mario, Cocomelon, Back to the Future: Here’s the long list of all DreamToys 2020 picks for this Christmas

This year’s long list of DreamToys – the predicted best-selling toys and games for Christmas 2020 – is a mix of ‘those that have kept families entertained over lockdown’ and boundary pushing innovation destined ‘to impress under the Christmas tree.’ Alongside the DreamToys Top 12 Toys for Christmas, the committee has …

Read More »