Tag Archives: fragrances

UK video game retailer GAME launches limited edition fragrances Eau De Plumber and FPS

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The UK’s largest high street retailer of video games, GAME, has moved in on the fragrances market with the special launch of a limited edition line of luxury perfume: Eau De Plumber and FPS (First Person Scent).

The two unisex fragrances will be available exclusively at GAME.co.uk in time for Christmas and are tipped by the retailer to become collector’s items in the near future. Both fragrances have been expertly curated by some of the UK’s leading perfumers.

The first fragrance, Eau De Plumber has been painstakingly blended with deep, toadstooly undertones, with high tones of peach and daisy, while FPS, the grenade-shaped scent can be described as ‘best appreciated from thirty feet away’ and ‘slightly gunpowdery’ and is a celebration of the nation’s love of popular first person shooter games.

Both scents are extremely limited and priced at £19.99 for a 200ml bottle.

Nick Arran, head of commercial at GAME, said: “Everyone loves to receive perfume at this time of year so we wanted to capture the essence of gaming and Christmas all in one bottle – two presents in one if you like. We would urge people to buy soon though as these are very limited and will soon become collector’s items.”

Cosmopolitan partners with LUXE to launch its own licensed fragrance Eau de Juice

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Cosmopolitan, the UK media brand for young women, has partnered with Luxe Brands – the beauty company behind Ariana Grande’s fragrance franchise – to launch its Eau de Juice fragrance to the UK. It follows the fragrance’s successful launch to the US market last year.

The four-scent fragrance collection recently won the prestigious Packaging of the Year award in the 2020 Fragrance Foundation Awards, noted as a tribute to the launch’s ‘unique pop art-inspired juice box packaging.’ Eau de Juice will debut in the UK in time for Christmas.

“We’re so excited to bring Eau de Juice to the UK market,” said Claire Hodgson, editor-in-chief of Cosmopolitan UK. “With four bespoke scents, the fragrance offers our highly engaged audience a new opportunity to experience the Cosmopolitan brand.”

In a deal brokered by IMG and available exclusively at The Fragrance Shop, the collection is crafted by renowned perfumers at Firmenich. Each scent within the collection is titled to match a mood: Extra Concentrated, 100% Chilled, Love, Unfiltered and Pure Sugar.

“As an entrepreneurial company, Luxe Brands prides itself on engaging in strategic and innovative partnerships to connect with consumers around the world in the beauty category,” said Luxe Brands CEO, Tony Bajaj. “Our latest venture in business with Hearst Magazines expands our footprint within the industry; we couldn’t be more excited to have the legacy and heritage of Cosmopolitan behind us.”

“Our vision was to create a brand narrative that is aspirational yet relatable, with a wink of humorous sensibility,” notes chief marketing officer of Luxe Brands, Noreen Dodge. “The concept, fragrances and packaging bring this collection to life for our consumer.”