Universal Monsters rise up in new NECA action figure partnership

National Entertainment Collectibles Association – NECA – has detailed plans for a full line of Universal Monsters action figures developed in close partnership with Universal Brand Development to capture the look of the horror world’s most iconic figures.

Frankenstein’s Monster will rise up this July, depicting the classic monster from the 1931 film Frankenstein as it celebrates its 90th anniversary this year. The sculpt will capture Boris Karloff’s poignant portrayal of the misunderstood monster in black and white. A colour version of the figure will follow.

Subsequent figures set for 2021 will include Lon Chaney Jr. as the Wolf Man from The Wolf Man (1941), Boris Karloff as the titular figure in The Mummy (1932), and Bela Lugosi as the legendary Count in Dracula (1931).

“We are proud to be working with NECA to include Bela Lugosi as Dracula as an Ultimate figure,” said Lynne Lugosi Sparks, CEO of Lugosi LLC.

“NECA’s attention to detail is amazing and we are happy to celebrate the 90th anniversary of Bela Lugosi’s iconic screen performance as Dracula with this figure.”

NECA’s Ultimate format is a favorite among collectors for its complete portrayal of a character with a wide array of alternate heads, hands, and accessories so that many iconic moments from the movie can be recreated. The fifth-panel packaging also allows collectors to remove and replace without damaging the packaging.

“As a lifelong fan of Universal Monsters, this is a dream come true,” said Randy Falk, NECA VP and senior director of product development.

“I’ve been collecting Universal Monsters toys since I was a kid. This line aims to create something hyper-realistic and ultra-detailed for people like me who grew up watching these amazing movies and have always longed for definitive versions.”

Universal Brand Development opens vault to Disguise Inc for new Halloween dress up items

The costumes specialist, Disguise Inc has expanded upon its North American partnership with Universal Brand Development to design, manufacture, and distribute Halloween costumes, accessories, inflatables, and more based on some of its most popular properties.

The expanded collaboration will mark the first time that Disguise has held multi-year portfolio rights for Universal properties, spanning the studio’s library of feature films, TV, vault and horror brands.

As part of the deal, Disguise is designing a new version of the popular inflatable Jurassic World T Rex costume to include updated innovations and modifications.

“Universal Brand Development’s portfolio is so versatile that it makes for a spectacular costume range – from franchise blockbusters like Universal Pictures and Amblin Entertainment’s Jurassic World, DreamWorks Animation’s Trolls and Illumination’s Minions to horror properties like Universal Pictures’ Frankenstein and Dracula to an amazing array of streaming properties and a massive vault of classic films,” said Tara Hefter, EVP and GM of Disguise Inc.

“Disguise is beyond thrilled to be collaborating with Universal Brand Development in such a meaningful way. And we look forward to the ultimate roll-out of our Halloween costumes and accessories later in 2021.”

Owned by JAKKS Pacific, Disguise is a leader in design and development of costumes and accessories with distribution across the world. Universal provides an array of new and classic characters to create a new line of products.

Disguise’s Halloween costumes and accessories for Universal Brand Development will be available online, at major retailers and Halloween specialty stores across the US from this autumn.