Tag Archives: Fruit-tella

LICENSING EXPO PREVIEW I Perfetti Van Melle

Italian Perfetti Van Melle is a global confectionery manufacturer and owner of power brands Mentos, Airheads, Chupa Chups and Fruit-tella, among many others. Licensing.biz caught up with them ahead of exhibiting at Licensing Expo in Vegas this May.   For those who don’t already know Perfetti Van Melle, who are …

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90 year old confectionery brand Fruit-tella eyes Gen Z move into fashion, digital gaming and more

The Italian-Dutch confectionery company Perfetti Van Melle and Licensing Matters Global (LMG), a London-based global licensing agency, have announced a long-term partnership to extend the 90-year-old candy brand, Fruit-tella. Under the partnership, LMG will look to extend the sweet brand into selected lifestyle product categories via strategic licensing and retail …

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