Firm signs sub-agency deal with Game of 2 Halves for Saints Row and Dead Island.
Agent Game of 2 Halves signs Bioworld, Insert Coin, Wing Co and Joe Books.
Game of 2 Halves will take the firm's popular gaming titles to apparel, collectables and more
Game of 2 Halves' MD talks through the pros and cons of each approach.
When a brand owner decides to begin or to revitalise licensing of its brand, it has two basic choices: recruit an in-house licensing team or appoint a master licensing agent.