Leading professional game developer and publisher Gamefam, in collaboration with SEGA of America, Inc., today announced the launch of Sonic Speed Simulator, an all-new game featuring SEGA’s entertainment icon, Sonic the Hedgehog.

The game is now available on the Roblox platform and marks the first time that a world-renowned, AAA gaming character has been officially featured on Roblox.

In the game, players will be able to level up and gain speed by running through multiple unique worlds while racing against friends to earn rewards, including pets that can increase stats and Sonic character skins. Players can also expect regular weekly updates and will earn an exclusive community Sonic the Hedgehog skin once the game has received 10,000 “likes” from players.

This is the latest in a long line of partnerships in which Gamefam has been entrusted to unlock the metaverse for well-known brands. The company previously worked with leading global innovators including Ubisoft, Mattel, Sony, MGA and more to create highly engaging experiences for players, helping brands to connect with Roblox’s rapidly expanding user base.

For more information on Gamefam, including details around the company’s recent $25M Series A funding round led by Konvoy Ventures, visit https://gamefam.com/ or follow the company on Twitter at @gamefamstudios.