Tag Archives: Gary Pope

Ki appointed creative partner for Morph’s Epic Art Adventure

Family-focused marketing agency Kids Industries (Ki) has today announced that it is the creative partner for a major new initiative – Morph’s Epic Art Adventure in London, set to be the first accessible, step-free cultural event of its kind. The launch event, which took place at The Museum of London …

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THE BIG INTERVIEW: Gary Pope on 20 years of KI

Family marketing agency KI (Kids Industries) celebrated its 20th birthday last week, commemorating the occasion with the launch of a new website, brand update and an October conference to look forward to.  Licensing Biz sat down with industry stalwart Gary Pope, KI’s CEO and co-founder, to take stock of key …

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Value Added Tact | The importance of meeting the sensibilities of ‘kids these days’

From Generation Z to Generation Alpha, audiences’ tastes and preferences are ever changing, from awareness of social responsibilities to greater demand for sustainability. Co-founder of Kids Industries, Gary Pope explores the importance of authenticity when meeting today’s youth and their new consumer values My favourite game when I was a kid was Buckaroo. …

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Kids Industries joins forces with teams in France, Germany, and Spain to create The League

The family-focused marketing agency, Kids Industries, has joined forces with like-minded agencies in France, Germany, and Spain to create The League, a European industry network with the goal of offering international research and surveys, as well as brand strategy and design to companies across the globe. The League currently consists …

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Kids Industries and WWF-UK win Best Branded Learning App at 2021 Kidscreen Awards

The family-oriented marketing agency, Kids Industries has scooped Best Branded Learning App in the digital category at the 2021 Kidscreen Awards for the Amazing Planet app, developed in partnership with the conservation charity WWF-UK. A high-profile celebration of children’s content excellence, the Kidscreen Awards pay tribute to outstanding kids and …

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Children’s marketing rivals launch new podcast series Kids Market Insight in industry first

For the first time in their respective careers, industry experts specialising in marketing to kids have joined forces to launch a new podcast called Kids Market Insight. Co-hosted by Kids Industries CEO and co-founder, Gary Pope, managing director of Sherbert Research, Nicki Karet, and chief strategy officer at KidsKnowBest, Peter …

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