Tag Archives: GBI

Genius Brand International has appointed the 30 year consumer branding executive, Kerry Phelan to the newly created role of executive vice president and general manager of global franchise management. In her new role, the former DreamWorks and Pixar executive will report to both Andy Heyward, chairman and CEO, and Harold …

Genius Brands International has named Never Wrong Toys – a subsidiary of China’s leading toy manufacturer, Markan Industrial Group – as its global master toy partner for the animated series, Rainbow Rangers. Under the partnership, Never Wrong Toys will develop a broad range of preschool products in the toy category, …

Genius Brands International has promoted Michael Jaffa to the role of chief operating officer from his previous role as general counsel and senior vice president of business affairs. In his new position, Jaffa will continue to report to GBI chairman and CEO, Andy Heyward. As COO, Jaffa will be responsible for …

Genius Brands International has extended the launch of its new, free digital Kartoon Channel to iOS with a new dedicated Kartoon Channel! app available on Apple iOS. It follows it initial launch across multiple AVOD and OTT platforms last month. Kartoon Channel! was launched onto the scene as a rival …

In an effort to provide information to parents and children in the midst of the coronavirus pandemic, Genius Brands International has produced a series of Public Service Announcements starring Warren Buffett and Jennifer Garner, to inform children about safe hygiene. The series of announcements will feature brands from the company’s catalogue of properties, …

Genius Brands International has signed the first key European broadcast deal for the first season of Rainbow Rangers with the Italian children’s network, Cartoonito. The pre-school channel is a joint venture between Turner and RTI Mediaset. Rainbow Rangers is now being dubbed in Italian for Cartoonito, bringing the adventures of the …

The live theatre production debut of Rainbow Rangers is timed to coincide with the preschool brand’s US retail launch in 2019.

The company will design and manufacture an exclusive line of Rainbow Rangers character costumes and accessories, which will debut at over 1,300 retail locations across the US and Canada from August next year.

The multiple-award winning children’s and family media executive, Margaret Loesch steps into her new role to provide counsel to the firm’s new channel president, Deb Pierson.

Madame Alexander Doll Company has come on board to create a line of fashion dolls and figures based on the brand’s main characters.