Cindy Elfenbein has stepped into the role of vice president of global consumer products and retail development.
Mark Shoeman has joined the company.
A consumer product programme will follow the launch, led by Mattel's master toy line and publishing from Imprint.
Imprint at Macmillan Children's Publishing Group has been named master publishing partner for the animated series.
Thomas Edison's Secret Lab and Spacepop will receive new content details under the agreement.
The Adventures of Paddington Bear joins the likes of Liberty’s Kids, Inspector Gadget, Animal Mechanicals, New Adventures of Madeline, Pirates, Adventures in Art and Dino Squad under the new deal.
Global Design Concepts, Taste Beauty and Handcraft will launch bags, underwear and beauty products inspired by the property.
n his new role, Newman will oversee all of the firm’s revenue generating activities and will be charged with launching those efforts against licensing and merchandising, sponsorships and brand integrations.
SpacePop music will be used in Pop Warner’s dance and cheerleading workshops, camps, games and at competitions across the US through the end f the year.
The company has teamed up with Halloween retailer Spirit Halloween, who will develop a line of costumes and accessories.
The move will further expand the brand’s presence in the US and Canada throughout the year ahead.
Sony Pictures Home Entertainment previously secured a multi-year agreement to market and distribute the content through the US.
Luk Internacional will launch SpacePOP in 2017 across Spain, Portugal and Italy, plus the hit brand will be available on Amazon, Google and more.
The firm has partnered with Rob Minkoff, director of Disney's Lion King, and Shane Morris, co-writer of Frozen, who will help develop the animated series.
In his new role, Newman will oversee the company’s global content distribution business for its catalogue of animated properties including SpacePOP, Llama Llama, Baby Genius and more.
‘This fun, short-form, music-based content is perfect for our tween audience of Kabillion Girls Rule!,’ says Kabillion’s David Di Lorenzo.
The first four episodes will premiere exclusively on THR.com.
Taste Beauty, Bare Tree Media, Canal Toys and Yowie Group have all come on board to debut merchandise based on the tween girls’ brand joining a burgeoning portfolio of partners across numerous categories.