LICENSING EXPO: Q&A with Julian Zag, EVP Global Operations and Head of Consumer Products, ZAG

Ahead of this month’s Licensing Expo, Licensing Biz caught up with Julian Zag, EVP Global Operations and Head of Consumer Products at family entertainment powerhouse ZAG, to talk about the incredible global success of Miraculous – Tales of Ladybug and Cat Noir, and what’s next for the smash-hit brand in the licensing space.

Can you briefly describe ZAG, and your role at the company?

ZAG is a global independent entertainment studio specialising in world-class storytelling across TV, film and digital platforms. Our foundation is rooted in creating compelling characters and developing masterful storytelling, all infused with original musical scores.

ZAG’s founder and CEO Jeremy Zag is a visionary director and composer. He initially formed ZAG in France in 2009, then expanded the company to the USA in 2012 with the Global Brand Franchise office in Santa Monica, California, and more recently, an additional head office in Miami, Florida.

Our company is home to several world-class entertainment properties under the ZAG HEROEZ label, including our flagship, globally renowned property Miraculous: Tales of Ladybug & Cat Noir, a 3D-CGI-animated superhero aspirational action-comedy series. New titles include Power Players and, most recently, Ghostforce, which just started to roll out last year.

Miraculous has taken off in a huge way, globally. Why do you think it appeals to kids so much?

Fans across the globe have fallen in love with the series protagonists, Ladybug and Cat Noir. The characters are engaging, likeable and admirable, but most importantly relatable, as family and friendships are always an important part of the storylines. At its core, Miraculous is a coming-of-age series about awkward kids learning about loving themselves and finding their true powers. Ladybug and Cat Noir are faced with discovering their own powers even if it scares them, even when it is hard to do. Core values are family, friendship, courage, love, and girl empowerment.

ZAG has taken great pride in creating breathtaking animation that draws in the audience and keeps them coming back for more. As a result, Miraculous resonates with a much broader audience than we originally anticipated. TV ratings clearly indicate that both girls and boys watch the show (55% to 45% on average). Digital data from YouTube, Tumblr, Netflix and social media from Twitter to Instagram all indicate we index high in the pop culture space with teens and young adults.

Do you have any recent viewing facts and figures/social media stats for the property?

Season four of the series debuted last year. It had its global premiere in April on TF1 in France, garnering an outstanding 47.7% market share amongst kids 4–10 years old, while in the U.S., the new season premiere on Disney Channel garnered incredible #1 ratings for girls 6–11 across all cable channels. In Germany, it achieved a 46.4% share among all kids on Disney Channel and is the #1 series. We are also ranked #1 on Disney Channal in Japan, and on Super! in Italy. Miraculous is still topping the ratings charts in Latin America, and on Gloob in Brazil, Miraculous has remained the #1 series for girls for four consecutive seasons, with the overall audience a 48/52 boy/girl split, highlighting that the show appeals widely to both boys and girls and family audiences.

Miraculous is huge across social. On YouTube, Miraculous just crossed 30 billion views!

Roughly how many licensing partners do you have for the property? I know last year it was around 300, has that number increased?

Yes, we currently have approximately 400 licensees around the globe, including several global and pan-regional partners. Global deals include Playmates for toys; Ferrero for chocolates; Swatch’s Flik Flak for watches; Epopia, which is a unique epistolary letter format that encourages children to read and write through interactive storytelling; PMI for a line of collectibles, impulse, stationery and school supplies; PEZ for candy dispensers, and Spread Group for print-on-demand.  We also recently extended our deal with Rubies for costumes across EMEA. Other pan-regional partners include Crayola and InSpirit Designs.

It’s nice to see a girl superhero for once. Is diversity and inclusion important to ZAG?

What is important to ZAG is that everyone has to be able to connect to the story, from anywhere in the world, at any age. We care about telling honest stories to help people to ”discover themselves”. Therefore, everything has to be grounded in real life, with a little touch of magic to help our heroes to jump through their reality.

Where is growth coming from? E-commerce is clearly strong… In terms of markets, is there one territory that performs better than others? Are there any untapped markets you’d like to enter?

All territories are performing well and we continue to see huge growth across the board.

 In terms of untapped markets, The Middle East and Africa have become a top priority for ZAG, and the Disney/MBC broadcast combination is a perfect duo for us to reach children across the region.  Miraculous is garnering strong ratings, particularly in Saudi Arabia, where the series ranked in the #1 slot on MBC, following its launch in 2018, and has remained in the top 20 programmes ever since.  We recently appointed Carlotta Caracciolo as our first VP, Middle East and Africa, to oversee the company’s consumer products strategy in the region.

And, most recently, our consumer products programme in Japan is becoming very successful, especially now that Miraculous has become number #1 on TV on Disney Channel Japan, which is incredible since Miraculous is not a Manga property.  We see seeing increasing requests from companies wanting to join our licensing programme every day.

Are you able to give details of any licensing deals around the release of the Miraculous Awakening movie this autumn?

The movie release will be supported by a major QSR programme; an expanded toyline from ZAG Lab and Playmates which will be available online and at bricks-and-mortar stores and incorporates new characters, the first vehicle featuring a convertible scooter, a collectible line of Kwamis, a movie 2-pack, and Movie Collector Ladybug; the launch of the first Miraculous Console Game from ZAG Games, developed by Magic Pockets and published by GameMill Entertainment, to be available on XBOX, Playstation and Nintendo Switch; a new mobile puzzle game from ZAG Games, developed with Crazylab; and several co-branded partnerships with some more of the most influential companies across the globe for numerous consumer products categories, including one with one of the biggest automobile companies in the world.

What are your goals at Licensing Expo? If you have your ‘dream’ show, what would that involve?

We have so much good news to share with our partners who we haven’t seen in person for over two years, and we want to celebrate our success with them. For example, we hit over $1billion in retail sales, sold over 250 million products, and just hit 30 billion views on YouTube. We also have big plans in the works to share with partners around the launch of our Miraculous US$100+ million theatrical movie as I mentioned. We know we will have a dream show!

Do you want to talk about the latest viewing figures/licensing deals for GhostForce?

Or course! Disney Channels U.S. acquired the series and premiered it on October 4, 2021, on Disney XD. The series also launched in most European countries and is getting incredible ratings, regularly ranked among the top #3 shows. In Latin America, the series debuted on Discovery Kids in December, except for Brazil where it debuted on May 2.

Looking to the future, are you considering any new ways for kids to engage with ZAG properties, ie, through NFTs or live experiences, or via the metaverse?

We are seeing strong demand for immersive and live experiences. The Miraculous live-action stage tour from Proactiv was very popular in Spain prior to the pandemic, and we’re pleased that this will be relaunching, starting with Latin America this summer, and Europe in the autumn. We’re also close to announcing a U.S. partner to bring a new live show to North America.

Earlier this month, we launched and already sold out of tickets for Miraculous Paris – Tours of Ladybug and Cat Noir, a virtual family getaway to Paris. Led by a travel guide, families can join a virtual tour to visit real Parisian monuments, and the event includes original Miraculous content, behind-the-scenes secrets and games. We will continue the event this summer.

We’re also in negotiation with a theme park – more on that to come!

What trends are you noticing globally among kids? Do you think anxiety is a big factor after covid? 

For us, we are seeing kids wanting to interact with our brands in any way they can, and we want to deliver the very best experiences for them so that they can enjoy themselves even amidst the events of the world around us.

ZAG will be at Licensing Expo, Mandalay Bay Convention Center, Las Vegas, from 24-26 May 2022. 

ZAG extends South American licensing programme with new office in Buenos Aires

Animation studio ZAG has established its first office in Buenos Aires, Argentina, to directly spearhead merchandising and licensing activities in Argentina, Bolivia, Paraguay and Uruguay for the company’s portfolio of  “ZAG Heroez” brands, which includes the worldwide hit Miraculous – Tales of Ladybug and Cat Noir and Ghostforce

The new Buenos Aires office is headed by Melisa Fuhr, Director of Licensing and Retail for South America, who is also in charge of the direct operation in Chile and Peru. Fuhr reports to Angela Cortez, ZAG’s VP of Licensing and Consumer Products for Latin America.

Fuhr is tasked with further developing the company’s brands, working directly with new licensing and promotional partners to implement a strategy that will increase visibility and market share, as well bolstering relationships with retailers to enhance the brand’s visibility at retail.

“We are confident that our strategy to directly handle consumer activities in key regions is the optimal approach to building our brands,” says Julian Zag, EVP, Global Operations and Head of Consumer Products. “2022 is a milestone year for us with the much anticipated launch of our US$100 million Miraculous animated feature release later in the year alongside a global QSR promotion, the release of a new mobile game and our first console game, amongst other initiatives. Plus, we are also receiving increasing and positive activity across our social media for Ghostforce since its debut in December 2021 on Discovery Kids, and this is the ideal time to work together with licensees across the region to build additional ways for fans to interact with the series.”

Angela Cortez adds: “We want to thank Caffaro Hnos and his team at IMC for their oversight of Miraculous over the past few years. Together with ZAG, Caffaro Hnos has paved the way for the success of this phenomenal brand in Argentina.”

“We see numerous opportunities to continue to build on the success of Miraculous across Argentina,  Bolivia, Paraguay and Uruguay and build strong and lasting partnerships with the best companies and retailers in the region for both Miraculous and Ghostforce,” says Melisa Fuhr. “The new toy line for Miraculous from ZAG Labs is already performing well at retail and we are eager for the Zag Lab and Playmates toy line for Ghostforce to hit retail in 2023.”

Before joining ZAG, Fuhr spent 15 years with Arcor SAIC, the largest confectionery manufacturer in Latin America. She went from her role as Events and Promotions Manager to become the company’s Director of Licensing. Fuhr oversaw licensing, partnership and promotional activities for all product categories, from candy to ice cream, cookies and chocolates. She also developed and negotiated promotions and campaigns with partners such as Disney, Universal, Nickelodeon and Fox. She was also Director of Licensing for South Latin America for El Reino Infantil, the number one Spanish-language Youtube channel for children worldwide.

 

ZAG extends South American licensing programme with new office in Buenos Aires

Animation studio ZAG has established its first office in Buenos Aires, Argentina, to directly spearhead merchandising and licensing activities in Argentina, Bolivia, Paraguay and Uruguay for the company’s portfolio of  “ZAG Heroez” brands, which includes the worldwide hit Miraculous – Tales of Ladybug and Cat Noir and Ghostforce

The new Buenos Aires office is headed by Melisa Fuhr, Director of Licensing and Retail for South America, who is also in charge of the direct operation in Chile and Peru. Fuhr reports to Angela Cortez, ZAG’s VP of Licensing and Consumer Products for Latin America.

Fuhr is tasked with further developing the company’s brands, working directly with new licensing and promotional partners to implement a strategy that will increase visibility and market share, as well bolstering relationships with retailers to enhance the brand’s visibility at retail.

“We are confident that our strategy to directly handle consumer activities in key regions is the optimal approach to building our brands,” says Julian Zag, EVP, Global Operations and Head of Consumer Products. “2022 is a milestone year for us with the much anticipated launch of our US$100 million Miraculous animated feature release later in the year alongside a global QSR promotion, the release of a new mobile game and our first console game, amongst other initiatives. Plus, we are also receiving increasing and positive activity across our social media for Ghostforce since its debut in December 2021 on Discovery Kids, and this is the ideal time to work together with licensees across the region to build additional ways for fans to interact with the series.”

Angela Cortez adds: “We want to thank Caffaro Hnos and his team at IMC for their oversight of Miraculous over the past few years. Together with ZAG, Caffaro Hnos has paved the way for the success of this phenomenal brand in Argentina.”

“We see numerous opportunities to continue to build on the success of Miraculous across Argentina,  Bolivia, Paraguay and Uruguay and build strong and lasting partnerships with the best companies and retailers in the region for both Miraculous and Ghostforce,” says Melisa Fuhr. “The new toy line for Miraculous from ZAG Labs is already performing well at retail and we are eager for the Zag Lab and Playmates toy line for Ghostforce to hit retail in 2023.”

Before joining ZAG, Fuhr spent 15 years with Arcor SAIC, the largest confectionery manufacturer in Latin America. She went from her role as Events and Promotions Manager to become the company’s Director of Licensing. Fuhr oversaw licensing, partnership and promotional activities for all product categories, from candy to ice cream, cookies and chocolates. She also developed and negotiated promotions and campaigns with partners such as Disney, Universal, Nickelodeon and Fox. She was also Director of Licensing for South Latin America for El Reino Infantil, the number one Spanish-language Youtube channel for children worldwide.

 

ZAG appoints Megalicense to represent ZAG Heroez in Russia and CIS

Animation studio ZAG has signed Megalicense, the leading licensing agency across Russia and CIS, to represent its ZAG Heroez brand portfolio, headlined by the pop culture hit Miraculous – Tales of Ladybug and Cat Noir

Under the terms of the agreement, Megalicense will develop the licensing and merchandising plans for Miraculous, together with Power Players and ZAG’s newest series, Ghostforce, across Russia and CIS.  The agency will work together with ZAG’s Helena Perheentupa, Vice President, Licensing, for Central, Eastern, Northern Europe and Russia & ZAG’s European Department.

“Megalicense is the premiere licensing agency across Russia and CIS, and we are delighted that they will be spearheading the consumer products activities for ZAG,” commented Julian Zag, EVP, Global Operations and Head of Consumer Products. “This is an exciting time for Miraculous, with over 200 global licensees and retail sales achieving over $1 billion last year.

“Coming up this year is our US$100M+ animated feature supported by a global QSR programme, the season five series premiere and new mobile and console games, amongst many other initiatives. Our newest series, Ghostforce, which had its world premiere last August on TF1 in France, is already resonating with kids as we are seeing an increase in tons of activity across our social media channels. And we have Power Players, which is gaining traction in Russia where it currently airs on Karusel. We look forward to working with Megalicense to develop a robust licensing programme for these original IPs throughout the region.”

“We are so proud to start our long-term collaboration with the ZAG portfolio of brands,” says Friderico Gatti, CEO of Megalicense. “Our initial focus will be Miraculous, one of the most successful brands for the 6-12 target audience globally. Over 220 million products have been sold to date around the world and we see huge opportunity to further grow the brand across Russia with a focus on apparel – following successful collaborations with giants such as GUESS and ZARA – alongside back-to-school, footwear, outdoor, accessories, homeware, textiles and many others. We have no doubt that Miraculous will continue its success in Russia, and we look forward to introducing Ghostforce and Power Players to potential licensing partners across the region.”

Season four of Miraculous is currently available across Russia and CIS on Disney Channel, with season five set to premiere in Q3 alongside two animated TV Events: Miraculous World – Shanghai – The Legend of Lady Dragon and Miraculous World: New York – United Heroez. Toys from ZAG Lab and Playmates are performing well in the U.S. with the new line rolling out internationally. With a massive fan base of young adult “Miraculers,” (ages 15-25), Miraculous has become a digital planetary craze with over 29 billion views on YouTube (authorised and user-generated content) and 200 million downloads of the official app.

Ghostforce is currently available across Russia and CIS on Disney Channel, and a toy line for the series from ZAG Lab and Playmates will be available in 2023. Ghostforce was acquired by Disney Channel in the US and is currently available on Disney XD. The series is available across Europe, and the Middle East on Disney Channel and on Discovery Kids in Latin America, with launches planned in Japan and India this year.  The series had its world premiere in France on TF1 in August 2021 with an audience share of over 35%.

Power Players is currently available in Russia on Karusel and in Ukraine on PLUSPLUS.

ZAG promotes Lisa K Foster to SVP, Licensing, North America

As award-winning global independent animation studio ZAG continues to build a robust consumer products programme for flagship brand Miraculous: Tales of Ladybug & Cat Noir, the company is elevating North American Licensing VP Lisa K Foster to the role of Senior Vice President, Licensing, to manage the company’s portfolio of brands under the ZAG Heroez label – an umbrella brand franchise that brings together the superheroes from ZAG’s animated properties.

ZAG has also appointed former Disney Consumer Products and MGA Entertainment alum Monique Daggett as Licensing Manager, and Freddie Ordonez as Licensing Attorney. The announcements were made by Julian Zag, EVP, Global Operations and Head of Global Consumer Products.

“Lisa is passionate about the Miraculous brand and how fans of all ages want to engage with the stories and characters that we continue to create,” commented Julian. “She’s done a phenomenal job identifying and securing best-in-class partners in the US who will start rolling out products this fall and spring 2022. We’re delighted that Lisa will lead our US licensing and merchandising strategies for Miraculous and our newest series, Ghostforce, by working directly with the global team and me.”

Since joining the company in September 2020, Foster has contributed to over 60 new licensing partners for the North America market for Miraculous. In her elevated role, reporting directly to Julian Zag, Foster will continue to develop the licensing strategy for North America for the Miraculous brand, which includes the TV series currently spanning four seasons, with season five in production; the upcoming US$100M+ animated feature film and as yet unannounced spin-off series; and the company’s newest property to launch, Ghostforce, an original gender-neutral series for kids 6–10 years old that debuted on Disney XD on October 4. A toy line for Ghostforce is in the works from ZAG Lab and Playmates.

Retail expansion for Miraculous – lead by Sarah Boyer, Vice President of North America Retail­ – is underway across North America, with the toy line from ZAG Lab and Playmates hitting brick and mortar stores this autumn following the successful Spring 2021 rollout on e-commerce platforms including Walmart, Target and Kohls.

Other products hitting retail shelves in the US and Canada starting this year include books from Little, Brown Books for Young Readers; costumes and accessories from InSpirit Designs; oral care from Church & Dwight Co; bedding and bath from Jay Franco; underwear from Handcraft Manufacturing; swimwear, sportswear, tees and sleepwear from Bentex Apparel Group, Komar and BioWorld; novelty sunglasses from Sunstaches; confections from Galerie; fruit snacks from Ferrara, stationery from Inkology; beauty from Centric Beauty; craft & activity from Horizon, posters and stickers from Trends International; colour and activity from Bendon; and novelty toys from What Kids Want, Inc.

 

ZAG promotes Lisa K Foster to SVP, Licensing, North America

As award-winning global independent animation studio ZAG continues to build a robust consumer products programme for flagship brand Miraculous: Tales of Ladybug & Cat Noir, the company is elevating North American Licensing VP Lisa K Foster to the role of Senior Vice President, Licensing, to manage the company’s portfolio of brands under the ZAG Heroez label – an umbrella brand franchise that brings together the superheroes from ZAG’s animated properties.

ZAG has also appointed former Disney Consumer Products and MGA Entertainment alum Monique Daggett as Licensing Manager, and Freddie Ordonez as Licensing Attorney. The announcements were made by Julian Zag, EVP, Global Operations and Head of Global Consumer Products.

“Lisa is passionate about the Miraculous brand and how fans of all ages want to engage with the stories and characters that we continue to create,” commented Julian. “She’s done a phenomenal job identifying and securing best-in-class partners in the US who will start rolling out products this fall and spring 2022. We’re delighted that Lisa will lead our US licensing and merchandising strategies for Miraculous and our newest series, Ghostforce, by working directly with the global team and me.”

Since joining the company in September 2020, Foster has contributed to over 60 new licensing partners for the North America market for Miraculous. In her elevated role, reporting directly to Julian Zag, Foster will continue to develop the licensing strategy for North America for the Miraculous brand, which includes the TV series currently spanning four seasons, with season five in production; the upcoming US$100M+ animated feature film and as yet unannounced spin-off series; and the company’s newest property to launch, Ghostforce, an original gender-neutral series for kids 6–10 years old that debuted on Disney XD on October 4. A toy line for Ghostforce is in the works from ZAG Lab and Playmates.

Retail expansion for Miraculous – lead by Sarah Boyer, Vice President of North America Retail­ – is underway across North America, with the toy line from ZAG Lab and Playmates hitting brick and mortar stores this autumn following the successful Spring 2021 rollout on e-commerce platforms including Walmart, Target and Kohls.

Other products hitting retail shelves in the US and Canada starting this year include books from Little, Brown Books for Young Readers; costumes and accessories from InSpirit Designs; oral care from Church & Dwight Co; bedding and bath from Jay Franco; underwear from Handcraft Manufacturing; swimwear, sportswear, tees and sleepwear from Bentex Apparel Group, Komar and BioWorld; novelty sunglasses from Sunstaches; confections from Galerie; fruit snacks from Ferrara, stationery from Inkology; beauty from Centric Beauty; craft & activity from Horizon, posters and stickers from Trends International; colour and activity from Bendon; and novelty toys from What Kids Want, Inc.

 

Disney Channels U.S. acquires ZAG Heroez’ CGI action-comedy series Ghostforce

Award-winning global independent animation studio ZAG has licensed its action-comedy series Ghostforce to Disney Channels U.S. Created and produced by Jeremy Zag, the supernatural series for kids aged 6–10 follows three junior-high school students who form a secret team to defend their city from the ghastly ghouls haunting it. Ghostforce premiered on 4 October on Disney XD, with new episodes debuting weekdays until October 15.

Disney Channels has licensed 52 eleven-minute episodes of Ghostforce for North America, Japan and India, adding to the existing deals with Disney Channel EMEA, Russia and the Middle East. Ghostforce had its world premiere in France on TF1 on 28 August this year, and Disney Channel has already debuted the series in Germany and Israel, with additional territories rolling out this autumn.

“Disney is the ideal home for our newest series, Ghostforce, which will be enjoyed by boys and girls alike,” says Jeremy Zag, Founder and CEO, ZAG. “Ghostforce had a spectacular debut on TF1 in France with an audience share of over 35 per cent, and is already resonating with kids as we are seeing tons of activity increasing across social media channels.”

Ghostforce follows junior-high students  Liv, Andy and Mike, who with each mission transform into Myst, Fury and Krush, superheroes armed with the powers of the ghosts they capture and high-tech gadgets invented by brilliant scientist Ms. Jones. They are the only ones who have the ability to hunt down the ghosts and fight them… before they hurry back to school so they don’t miss the next science class.

Ghostforce is co-produced with De Agostini Editores S.P.A.  A toy line for the series from ZAG Lab and Playmates will be available in 2022.

 

 

ZAG grows its global team ahead of the launch of Miraculous movie and Ghostforce TV series

ZAG is growing its global licensing operations this year in the build up to the release of the Miraculous movie and the launch of its action-comedy series, Ghostforce, with the appointment of Hyde Schram as its first vice president of global promotions, and Betsabe Luna as its retail and licensing director for Mexico and Central America.

A ViacomCBS and Walt Disney Company alumn, Schram will report directly to Julian Zag, executive vice president, global operations, while Luna will report to the recently appointed VP consumer products, Latin America, Angela Cortez.

Based in the US, Schram will helm the strategic planning, development and execution of partnerships for global and regional promotions and sponsorships for ZAG’s portfolio of brands. She will be tasked with expanding current partnerships and leveraging key initiatives to create synergistic opportunities across partner promotional campaigns.

Schram will work closely alongside Kirk Bloomgarden, ZAG’s SVP of Global Licensing, and his rapidly growing team of licensing and retail executives.

Meanwhile, Luna will be based in Mexico City, overseeing retail across Mexico and Central America territories.  She will work in partnership with local agents to develop and implement a retail strategy that will increase market share visibility and shelf space for the company’s brands and establish cross-campaigns with all partners in the region.

In Mexico, the new toy line from Playmates and ZAG Labs, distributed by Bandai Mexico, launched in fall 2020.  In 2021, product sales have increased 266 per cent compared with 2020 numbers.

“Hyde and Betsabe are joining ZAG at a significant time of growth at the company,” said Zag. “Both of these executives bring a wealth of industry experience and skills that will be invaluable as we prepare for the upcoming release of our theatrical US$100MM movie, Miraculous Ladybug and Cat Noir ‘The Awakening’ premiering starting holiday 2021, season four of the series just starting to roll out around the world, and the upcoming launch of Ghostforce.”

During her eight-year tenure at ViacomCBS, serving most recently as Vice President of Worldwide Promotions, Sponsorships and Licensing, Schram secured multi-million-dollar promotional programs and built relationships with global brands such as Ferrero, Burger King, Kellogg’s, Danone, Zaini Confections, CPW, and Unilever.

She joined ViacomCBS following a career at The Walt Disney Company, where she served as Executive Director of Global Promotions and Sponsorships, securing promotional opportunities with Fortune 500 companies for  Disney, Pixar and Touchstone theatrical/DVD releases and premiere events.  Schram currently serves on the Board of Directors for the Generation Genius Foundation, a non-profit dedicated to inspiring kids in STEM.

Prior to joining ZAG, Luna spent five years with MTV Networks, Viacom. In her most recent role with the company, she served as Franchise Manager for Mexico and Latin America, Consumer Products, responsible for the planning, development, and execution of all marketing strategies related to VIACOM franchises.

She also served a four-year term with the company as the Retail Manager for Mexico, responsible for establishing a strategy to increase Nickelodeon consumer products footprint at point of sale. Prior, Luna worked for Spin Master Mexico as Brand Manager Categories: Boys and Girls.

ZAG appoints new VP of licensing for Central, Eastern, and Northern Europe and Russia

The independent animation studio, ZAG is continuing to bolster its senior executive team with the appointment of the seasoned licensing executive, Helena Perheentupa to the newly created role of VP, licensing, Central, Eastern, Northern Europe and Russia.

Perheentupa joins ZAG from Mattel in Frankfurt, Germany, where she rose through the ranks over her 13-year tenure to become head of licensing, In the role, she oversaw Mattel properties such as Barbie, Hot Wheels, Fisher-Price, Monster High, Uno, Matchbox; and Hit Entertainment properties, Thomas & Friends, Fireman Sam, Bob the Builder, Pingu and more.

Prior, she served at another bluechip giant, Procter & Gamble, with roles including category manager beauty care and joint business planning manager, developing, planning and executing a range of long-term strategic projects for the giant’s extensive brand portfolio.

Perheentupa will spearhead the licensing and new business development efforts in region for ZAG’s portfolio of ZAG Heroez brands, reporting to Kirk Bloomgarden, ZAG’s SVP, global licensing, and managing the company’s regional licensing agents including CPLG  (GAS,) J&M (Benelux), Planeta Junior (CEE), and Saks (Russia).

“Europe has been and continues to be a hugely important region for ZAG, and Helena’s “boots on the ground” appointment will ensure that we are driving new business and supporting our licensees, retailers and promotional partners for ZAG’s portfolio of brands including of course our flagship brand, Miraculous – Tales of Ladybug and Cat Noir, our newest property, Ghostforce, currently in production for Disney Channel EMEA, TF1, and Discovery Kids Latin America, and a soon to be announced new IP,” said Julian Zag.

“Helena is a well-liked and well-respected industry executive and we’re thrilled to welcome her to the team.”

ZAG launches new Games and Interactive Experiences division with gaming’s Elinor Schops in VP role

The award-winning independent animation studio, ZAG has launched a new Games and Interactive Experiences division in a move to develop new gaming experiences and interactive opportunities across mobile, PC, online, console games, VR and AR, video and mobile apps. The division will develop new concepts for all properties under the ZAG Heroez label.

Leading the new operation will be Elinor Schops who takes on the role of vice president in order to lead an all star team of creatives from her base in Israel. Schops will report directly to Julian Zag, executive vice president, global operations art ZAG.

ZAG’s first official global mobile game for Miraculous – Tales of Ladybug & Cat Noir was released in April 2018 and ranked the number one game in 39 countries with 100 million downloads to date.

“Following the huge success of the first Miraculous game, as well as the phenomenal presence of the brand online with over 20 billion views on YouTube, establishing the ZAG Games & Interactive Experiences division has been an important strategic goal for us, especially in managing the requests from gaming companies worldwide,” said Julian Zag.

“We are thrilled to have found the ideal executive in Elinor to lead this new division and the talented team we are building, while bringing her extensive expertise across entertainment, music, media and mobile fields to this new important role. With a renowned reputation as a ‘Startup Nation’ and a major global player in the gaming industry cross platforms, Israel is a perfect location to launch this new endeavor to manage game development for our phenomenal award-winning stable of brands.”

Schops added: “Gaming has become a tremendous multi-billion-dollar industry globally, and I am thrilled to lead this new division to maximize all of the untapped potential in this arena with ZAG’s amazing catalog of hit properties to develop unforgettable gaming experiences for fans all over the world.”

Schops will drive new opportunities for the company’s key brands under the  ZAG Heroez label, including the flagship brand Miraculous™: Tales of Ladybug & Cat Noir.   

Over 150M products have been sold for the brand during the past three years. Seasons four and five of the number one ranked series are currently in production, as well as two big-budget animated specials to be available globally (except for Brazil and China) on Disney Channel and Disney+, plus a major $70M U.S. theatrical release.

Additionally, season three of the series launches this summer and fall around the world. Seasons one and two currently air in key territories, consistently ranking #1 in the U.K., France, Spain, Italy, Poland, Brazil and Mexico, and top-ranked in the U.S. on Disney Channel.

Power Players, which currently airs on Cartoon Network in the U.S. and in key territories across EMEA and Asia Pacific, is available for streaming on Netflix and available on France’s France Télévisions, Germany’s KiKa, Brazil’s Gloob, and Discovery Latin America.

A new toy line from Zag Lab and Playmates Toys for Power Players recently debuted in the US, with an international roll-out commencing this fall. ZAG’s newest property, Ghostforce, is currently in production for Disney Channel EMEA, TF1, and Discovery Kids Latin America.

Before joining ZAG,  Schops served as vice president of business development at CrazyLabs (formerly TabTale), a Top10 mobile casual and hyper casual game developer and publisher. Among other initiatives, she was responsible for establishing the casual IP business for the company, and for the planning and execution of the company’s B2B marketing strategy to expand the company’s reach and recognition, as well as to drive potential partners’ awareness, engagement and satisfaction.

Schops also worked at Israel’s leading sports, media and entertainment company ONE (part of Yedioth Achronoth group) and its subsidiary Mobile1, where she initiated and managed strategic partnerships. As an executive in the gaming industry, Schops initiated the first ever Women In Games event in Israel. She also established an online network and mentoring program for Israeli Women In Games.