Tag Archives: Giraffe Insights

Giraffe Insights: ‘Covid-19 fuels trends to digital kids content, but TV is still king for advert inspiration’

Covid-19 has been a significant factor in accelerating existing trends towards digitalisation in the children’ market, with over half of all kids across nine European countries now regularly accessing video content online and via on-demand services. These are the findings of a new study from the UK-based specialist kids, youth, …

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