The Golden Bear marketing team will now see Rachel Field, consumer marketing manager return from maternity leave in June.
The company has bolstered its licensing agreements with toy brands HTI and Golden Bear, with new lines set to launch in the future.
Disney, Nickelodeon and CBeebies writer Miranda Larson has been tapped as lead writer on the new animated series.
The younger years specialist is launching a raft of DC Super Hero themed products, led by Batman Sleep Tight All Night toy.
Brands with Influence will represent all associated licensing for the new toy brand, Bush Baby World.
Following on from the company’s success of the Run-along Twirlywoos, additional toys including the interactive Chickedy and Chick and Flying Twirlywoos will be available from Golden Bear for pre-schoolers to enjoy.
‘We are thrilled to be working with Nickelodeon and Sixteen South to create a beautiful range of toys to delight and inspire fans of the programme,’ says Golden Bear’s Katherine Pierce.
“Working with Mattel to introduce a host of new products based on one of the world’s most recognisable brands is an exciting prospect,” says Golden Bear’s Katherine Pierce.
The first range of toys inspired by the show are expected to land on shelves across the UK and Ireland this June, courtesy of Golden Bear.
The renewal will cover the UK and Ireland, where In the Night Garden has become one of the fastest-selling pre-school toy licenses and a top five pre-school brand overall.
Range, based on the CBeebies show, will land in autumn/winter 2016.
In partnership with European master toy firm RP2, the new collection of toys based on the global hit TV and YouTube series will roll out to retailers next year.
We talk about new pre-school show Twirlywoos, from creation to consumer products.
Sweep is currently leading Golden Bear's poll.
"In a price conscious retail market it would be easy to slip back into label slapping mentality and to forget that licensing should be a value added business."
Viral campaign is to promote the release of its new Sooty and Sweep collection.
A new toy line for the UK and Eire will arrive in autumn 2014.