Tag Archives: golden bear

The Telford-based toy maker, Golden Bear has bolstered its brand and licensing division with the appointment of Tracy Griffiths who takes on the role of division head. In her new position, Griffiths will lead a team of four as the British company continues on its growth strategy in the licensing …

Bing is becoming rather big in the Benelux region thanks to a raft of new licensing partnerships that follow the news that Acamar Films has landed a live stage production of the popular pre-school IP in the Netherlands and Belgium for the first time. Detailed just this week, the hit …

Acamar Films’ hit pre-school series Bing has seen toy sales achieve huge growth at UK retail over the past year, with the NPD Group listing it within the top ten fastest growing toy licenses for the period of January to June 2020. The surge follows the launch the Golden Bear …

The new Bing toy line will feature Bing, Flop and friends in plush form that spans basic, talking, feature, night-time and jumbo, as well as figurines and playsets, role play items, bath toys and wooden peg puzzles. The first products will launch in AW 2019.

The deal will run from now until 2020 as Twirlywoos continues to pick up popularity among global audiences, now broadcasting on more than 40 linear and streaming platforms around the world.

The new line is scheduled to launch in October this year, led by a Talking Waffle Soft Toy which features the show’s theme tune, Waffle Doggie.

Tracy Griffiths will join the team this month, where she will help drive the toy firm’s licensing programme forward.

Golden Bear has been appointed to represent the brand across multiple territories ahead of 2018 toy launch.

The Golden Bear marketing team will now see Rachel Field, consumer marketing manager return from maternity leave in June.

The company has bolstered its licensing agreements with toy brands HTI and Golden Bear, with new lines set to launch in the future.