Tag Archives: golden goose

Men’s Health launches toiletry gifting sets from Thumbs Up to UK retail

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The leading lifestyle and fitness brand, Men’s Health has secured retail placement within two of the UK’s biggest retailers for its new toiletry and gifting collection developed by the brand’s most recent licensee, Thumbs Up UK.

The new range consists of body washes, deodorants, and shower gels enhanced with accompanying gifting products such as a sports bottle, sports earphones, and sports armband. The range taps into and provides a gifting opportunity for a growing market of regular exercisers.

The ranges will go on shelves in Superdrug from August and in Primark from October this year.

The new range isn’t the only positive news to come from the Hearst owned title. Men’s Health UK page views rose by 84 per cent (year-on-year) to 11.5M during the month of May alone, with more than 4.8M unique users looking for online fitness and nutritional advice. The increased traffic also led to a sales spike for the well-established Men’s Health home fitness range at Argos.

“Given the authority of Men’s Health across all aspects of personal grooming, the value proposition for these fine products stands alone amongst our avid audience and loyal brand-enthusiasts,” said Steve Ross, global chief licensing officer and head of brand development for Hearst Magazines. “We’re pleased to partner with a terrific company like Thumb’s Up on this new holiday gifting initiative.”

Charlie Rudge from Thumbs Up, said: “Despite, or perhaps because of, the lockdown, retail interest in this fitness inspired range of toiletries has been very strong and we look forward to launching it for this Christmas.”

Antonia Habdank-Toczyska from Golden Goose, added: “We have represented Men’s Health for over seven years now and continue to find opportunities for this versatile and highly relevant brand – perhaps one of the few to see growth during lockdown.”

 

Original Stormtroopers march upon UK retail with more food and drink partnerships

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Shepperton Design Studios has unleashed an army of galactic delicacies upon the nation’s biggest retailers this year, with the launch of a range of Original Stormtroopers licensed foods and drinks.

Complementing an already successful line of cakes and beer from BBF and The Sourceror, the company – through partnerships brokered by its licensing agent Golden Goose – has unveiled a swathe of new treats, including Original Stormtrooper Easter Eggs, pancakes, and hot sauces.

Modern Gourmet Foods will be helping sci-fi fans kick off lent with its stormtrooper-shaped pancakes, or spice things up a bit with its selection of hot sauces in Stormtrooper-shaped bottles.

The Original Stormtrooper Easter Egg can be found on the shelves of M&S, the Original Stormtrooper cake from BBF is in Asda, and the new Original Stormtrooper Lightspeed Pilsner is currently in Morrisons.

Modern Gourmet Foods will be launching its range on Amazon and selected stores later in the year.

Adam Bass of Golden Goose, said: “The Original Stormtrooper licensing programme continues to move forward at pace adapting to consumer demand and market innovation. Now that the Original Stormtrooper’s quirky, eccentric and unique personality is well established, we look forward to taking the licensing programme from strength to strength in 2020 and beyond.”