Tag Archives: Graham & Brown

Hearst UK extends partnership with Homebase to launch House Beautiful and Country Living wallpaper

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Hearst UK has unveiled the next iteration of its ongoing Homebase partnership with the launch of its House Beautiful and Country Living wallpaper range, available exclusively through the DIY retailer.

Co-created by the Homebase and the House Beautiful and Country Living Style teams in collaboration with Graham & Brown, the range of 12 exclusive designs is available from April 21st both online and in two Homebase Decorate centres, located in Sutton and Cheadle.

The House Beautiful collection looks to deliver on trend, stand out designs that ‘offer a simple way to achieve a contemporary interior style.’ The designs use premium quality paper, produced in the UK. The collection includes easy application innovation such as ‘paste the wall.’

The Country Living collection contains hand illustrated patterns that reflect the beauty of the British landscape. A proudly British-made high quality wallpaper that includes a sustainably made option which is produced using water-based ink and FSC certified paper. True to Country Livings eco-ethos, three trees are planted for each tree used in the production of the wallpapers.

Louise Pearce, director of content at Country Living and House Beautiful said: “We are thrilled to continue to progress this amazing partnership with Homebase, with this move in to Home Décor, and specifically wallpaper. Each of the wallpaper ranges truly reflect our brand values and ethos, as well as the trends we know our readers love and are searching for.”

Laura Ashley fashions new partnership with Graham & Brown for official wallpaper, murals and paints

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Laura Ashley has entered into a new partnership with the UK wallpaper and paint manufacturer, Graham & Brown for the launch of an official paint, wallpaper, and murals collection from this spring.

The new line has been developed at Graham & Brown’s Blackburn HQ and will be sold through its distribution on over 75 countries as well as its divisions in the UK, North America, France, Holland, and China.

Alan Kemp, head of brand marketing at Graham & Brown, said: “We are delighted to be partnering with Laura Ashley and launching the collaboration in our 75th anniversary year. Both brands are synonymous with design authority and high-quality production values, as well as sharing a strong British heritage.

“We look forward to growing the relationship and supplying the Laura Ashley customer with a wonderful selection of wallpaper, paints, murals, and wall art.”

Poppy Marshall-Lawton, head of brand and partnerships at Laura Ashley, added: “It is so exciting to be able to relaunch the wallpaper and paint collection with Graham & Brown. The partnership combines Laura Ashley’s rich design heritage with Graham & Brown’s expert manufacturing.

“Graham & Brown produce truly wonderful products and we cannot wait to showcase some of our fabulous new murals and exciting new designs inspired from our archive, alongside some of our best-selling wallpaper prints. We are thrilled that this partnership means we are working with a family run brand that has established roots of manufacturing in the UK. We know our customers, old and new will be as delighted as we are with our new home range.”

Laura Ashley Home will be available in selected NEXT stores nationwide and via both lauraashley.com and next.co.uk from Spring 2021.