Groovy Chick is tapping firmly into a new generation of fans, having seen its new range of Organic cotton t-shirts not only launch with the online retailer, ASOS this week, but achieve sell-out status on selected lines within only hours of going live.

The newly launched organic collection has proved a hit for Bang on the Door, the Groovy Chick brand owner, who delivered the exclusive range of Organic Cotton T-shirts to the online platform last week. A collection of Organic Cotton Hoodies and Organic Cotton Sweatshirts will follow soon.

Karen Duncan, director at Bang on the Door, said: “In recognising the Climate Emergency, we felt that Groovy Chick should be associated with responsible product and using Organic Cotton was a good starting point in the apparel sector.”

The new range has been developed by Groovy Chick apparel licensing partner, Daisy Street in a partnership brokered by Andrew Levy.

Levy said: “Not only have we insisted on Organic product, but we have reduced packaging by using a sticker in the product pack. Early sale indications are extremely positive, with one line selling out within hours and Groovy Chick trending on Twitter – demonstrating the enduring appeal of Bang on the Door’s Groovy Chick and that she has a new generation of fans.”