Tag Archives: Guinness

Guinness partners with Ginsters to ‘elevate the at home mealtime’ with new savoury slice

The iconic Irish brewer, Guinness has joined forces with the UK pastry brand, Ginsters to launch a new Ginsters Smoky Steak and Guinness slice. In a deal brokered by Beanstalk, the premium recipe has been developed by the Cornish born, award-winning head chef, Chris Eden – a longstanding Ginster chef …

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Beanstalk appoints Maurizio Distefano Licensing to grow Baileys and Guinness brands across Italy

Beanstalk has appointed Maurizio Distefano Licensing to expand its slew of Diageo brands, including the likes of Baileys and Guinness across Italy. The partnership has been established, based on a shared philosophy between MDL and Beanstalk that a successful licensing programme requires a “strategic approach consistent with a brand’s unique …

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Beanstalk details new partnerships for Guinness, Energizer, and Stanley

The brand extension agency, Beanstalk, has detailed a slew of new partnerships and initiatives as it continues to grow the licensing output for its portfolio of well-known brands, including the likes of Stanley, Energizer, and Guinness. Kicking off proceedings, the DIY brand, Stanley, has further cemented its relationship with the UK …

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