“The hugely positive response we have received to The Elf on the Shelf from potential licensees and retailers has very quickly translated into significant signings and some really fantastic product entering the UK market this Christmas."
Firm will be publishing 15,000 hardback copies of Hop Along Boo.
Casa Chicos joins as first ever apparel partner while Hachette Children's Books will deliver a range of pet guide books
Lollipop brand teams with division of Hachette for new book line.
Kindle Entertainment seals deal with Hachette UK to create new series.
Key publishers to put children's books into a single online entertainment brand.
Toy, publishing and entertainment licensees all on board for girl brand.
Character from Bright Agency illustrator to lead new project.