Disguise announces Squid Game costume and accessory launch

Disguise, the costume division of JAKKS Pacific, is currently designing and developing costumes and masks based on Netflix’s hit series Squid Game for launch in North America and APAC in autumn 2022.

Disguise will design, market, manufacture and distribute a range of costumes and costume accessories featuring characters from the show. These styles will include a red Triangle Guard jumpsuit and teal “Player 456” Track Suit as well as a Squid Games Front Man mask and masks for Square and Triangle Supervisors.

Korean series Squid Game became a fast favourite on Netflix this year with over 142M views in just 4 weeks, becoming their most watched show to date.

Squid Game is a perfect addition to our vast array of costumes and offerings that cater to fans demanding a higher quality and a more detailed design that fully embodies the characters,” says Tara Hefter, EVP and GM of Disguise, Inc. “The show sets the stage for the perfect Halloween group dress-up opportunity and we anticipate the sell-in for this line to be incredible.”

All Squid Game costumes and accessories will be widely available at retailers in North America and APAC in store and online in 2022.

Disguise signs multiyear deal for Disney costume rights in EMEA

Disguise to launch new costume range based on Ghostbusters and upcoming Ghostbusters: Afterlife

Toy and consumer products manufacturer JAKKS Pacific has entered into an agreement with Sony Pictures Consumer Products for its costume division Disguise to produce costumes based on the hit film Ghostbusters, as well upcoming theatrical release Ghostbusters: Afterlife (set to release exclusively in US cinemas on 19 November).

Disguise will design, market, manufacture and distribute costumes, costume accessories, inflatables and trunk-or-treat kits for both Ghostbusters and Ghostbusters: Afterlife, commencing this autumn.

“There are few films that become a pop culture phenomenon that simultaneously lend themselves to Halloween costumes so brilliantly as the Ghostbusters franchise does,” says Tara Hefter, President and GM of Disguise. “Disguise is beyond thrilled to be working with Sony Pictures Consumer Products for the first time…Ghostbusters: Afterlife is sure to be a hit and will bring even more kids into the Ghostbusters fan club.”

Disguise to launch new costume range based on Ghostbusters and upcoming Ghostbusters: Afterlife

Toy and consumer products manufacturer JAKKS Pacific has entered into an agreement with Sony Pictures Consumer Products for its costume division Disguise to produce costumes based on the hit film Ghostbusters, as well upcoming theatrical release Ghostbusters: Afterlife (set to release exclusively in US cinemas on 19 November).

Disguise will design, market, manufacture and distribute costumes, costume accessories, inflatables and trunk-or-treat kits for both Ghostbusters and Ghostbusters: Afterlife, commencing this autumn.

“There are few films that become a pop culture phenomenon that simultaneously lend themselves to Halloween costumes so brilliantly as the Ghostbusters franchise does,” says Tara Hefter, President and GM of Disguise. “Disguise is beyond thrilled to be working with Sony Pictures Consumer Products for the first time…Ghostbusters: Afterlife is sure to be a hit and will bring even more kids into the Ghostbusters fan club.”