The iconic London toy store and toy retail brand, Hamleys is making a major new play for the video gaming market with the opening of a new state-of-the-art console, PC and gaming accessories department in its Regent Street location. The new 1,326 square foot gaming space is situated within the …
Read More »Hamleys expansion and investment ‘will be significant and worthy of a 260 year old brand’
Hamleys is pushing forward with expansion plans for its 260 year old toy selling business which includes a refurbishment of its iconic London store on Regent Street and the potential to open new stores across the UK. The toy retailer’s current owner Reliance Brands has underlined its plans to for …
Read More »Funko launches new licensed board games, opens shop-in-shop with Hamleys and moves for the kids toy space
Funko has now partnered with Hamleys Russia to launch a new Funko shop-in-shop in the toy retailer’s flagship Moscow store – helping the firm step its international efforts up a level. The partnership between the two titans kicked off with a launch party to amplify the shop within a shop …
Read More »Pokémon promos launch into Hamleys and Harrods as Detective Pikachu hits UK cinemas
The Pokémon Company International has teamed up with the iconic stores, Hamleys and Harrods, for a raft of Pokémon activity, coinciding with the release of the live action Pokémon movie Detective Pikachu. Marking Pokémon’s return to Hamleys’ flagship Regent Street store, a Pokémon window featuring imagery from the movie plus …
Read More »Demand for Peppa Pig in Japan rockets and toys are playing a key role
At the end of this month Peppa will play an exciting role in the launch of Japan’s first Hamley’s toy store with costume character in-store, significant cross-category product display and special themed activities and photo opportunities on the day.
Read More »Harry Potter will “only get bigger” for Hamleys as new retail experience lands
The Regent Street landmark has opened a Harry Potter inspired environment with the aim of bringing the Harry Potter universe to life in an interactive retail space featuring product demonstrations, quidditch trials and LEGO Hagrid.
Read More »Hello Kitty celebrates 40 years with life size cake
The five foot high cake, made from Madagascan vanilla sponge and butter cream, took over one hundred hours to make.
Read More »Hit Entertainment partners with Hamleys to launch Tracks4Thomas campaign
The new campaign will see Thomas and the Fat Controller travel the country to visit and deliver gifts
Read More »Moshi Monster’s Poppet launches exclusive boutique at Hamleys
Fans and competition winners had a first look at the new Poppet dedicated retail space
Read More »This week’s top ten most read stories
Golden Bear master toy for Henry Hugglemonster, Character World joint MD wins bronze in Jewish Olympics and Simon Schuster relaunches Miffy
Read More »