Sony unveils new licensing collabs ahead of Ghostbusters: Afterlife release

In advance of the Ghostbusters: Afterlife theatrical release on November 19, Sony Pictures Consumer Products (SPCP) is bolstering the Ghostbusters consumer products programme with a raft of new licensing collaborations. With merchandise and interactive experiences covered across all categories, including apparel, publishing, toys and collectables, home goods, seasonal, gaming, interactive games and more, the current Ghostbusters licensing lineup is the brand’s biggest CP programme of all time. In addition to the U.S., the brand can be found in hundreds of formats around the world, including the UK, Germany, Mexico, Japan and Australia.

“A cult classic and cultural phenomenon, the Ghostbusters brand has withstood the test of time reaching a myriad of fans, generation after generation around the globe,” says Jamie Stevens, EVP, Worldwide Consumer Products, Sony Pictures Entertainment. “We are excited to continue celebrating the famed franchise with the Ghostbusters: Afterlife release. Our partners have been fantastic at bringing the beloved brand characters and themes to life through movie-themed products and interactive experiences we are sure fans will never forget.”

All-new Ghostbusters: Afterlife licensee collaborations include the following:

  • A Ghostbusters’ capsule collection featuring apparel and footwear inspired by the film from streetwear brand A BATHING APE. The collection is now available in stores and at BAPE.com and US.BAPE.com.
  • An in-game integration by Halfbrick Studios launching late November in their title Jetpack Joyride.
  • Hasbro’s first-ever Ghostbusters HasLab project, which gives fans the opportunity to get their hands on a Ghostbusters Plasma Series Spengler’s Proton Pack. Visit the crowdfunding platform HasbroPulse.com to pre-order.
  • AR game Ghostbusters: Afterlife ScARe from Imprezario Entertainment, arriving 19 November.
  • Ghostbusters content to be included in Psyonix’s sports-action video game Rocket League. Details will be revealed on the Rocket League Twitter account and website on November 11.
  • “Ghostbusters: Afterlife: The Art and Making of the Movie”, published by Titan, available to pre-order now at Amazon.com.

SPCP is providing a one-stop-shop where fans can find all their favourite goods across every major product category at shop.ghostbusters.com for shoppers in the U.S., Canada, New Zealand and Australia and shop-ghostbusters.com for European shoppers.

Ghostbusters: Afterlife and classic Ghostbusters interactive games, apparel, footwear, collectibles, seasonal, home goods and more are available now:

  • Epic Gameslaunched a Ghostbusters: Afterlife Fortnite in-game integration, where fans completed a series of movie-themed quests in order to unlock a free Ghostbusters back bling.
  • DecoPaccake kits, cake toppers and decoration kits are now available on Amazon.
  • Disguise (the costume division of JAKKS Pacific) costumes, costume accessories and inflatables are available online and at major retailers.
  • Doumakrelaunched limited-edition Campfire Stay Puft and Mini Stay Puft marshmallows. Find nationwide retail locations at https://www.campfiremarshmallows.com.
  • Forbidden Planet has a full assortment of apparel and accessories inspired by the film at www.forbiddenplanet.com.
  • Home décor throws and pillows by Francoare available on Amazon.
  • Funko’s Ghostbusters: Afterlifeassortment includes ten Pop! vinyl figures, all available now for pre-order at Amazon.
  • Giftable keepsake ornaments and itty bittys from Hallmarkare on sale at www.hallmark.com.
  • KIDdesignsdeveloped a line of youth electronics now on sale at Amazon.
  • The largest and most detailedLEGO Ghostbusters ECTO-1 ever created is available at major retailers and at www.lego.com.
  • Mad Engineapparel for the entire family can be found at Walmart.
  • Reebok’s full-familyfootwear and apparel collections is available globally at www.reebok.com/ghostbusters.

Worldwide, numerous licensees are offering gifts, novelties, apparel, accessories, costumes and home goods including: Furyu (Japan); Brand Alliance (UK); The Hut Group (UK); R.H. Smith & Sons / Smiffys (UK); and Walmart de Mexico.

K-Swiss forges alliance with Magic: The Gathering for re-imagined Gstaad ’86

The American heritage tennis brand, K-Swiss, has forged a new alliance with the collectable and digital collectable card game, Magic: The Gathering. Inspired by the iconic strategy card game, the Magic: The Gathering x K-Swiss collaboration now introduces a complete re-imagination of the Gstaad ’86.

The new partnership sees K-Swiss tap into Magic: The Gathering’s more than 25 years of card character heritage and brings to life one of the most beloved characters, Jace Beleren. The Planeswalker is one of the most powerful beings in the multiverse – with a well-known costume design that sets the tone for the updated K-Swiss Gstaad ’86.

The sneakers are crafted with premium leather overlays and underlays that are accented by glow-in-the-dark elements. The leather collar lining, printed designs, rubber outsole and extra laces are all inspired by Jace’s power and costume. Metal lace clip-ons modeled after Jace’s character design and a debossed Magic: The Gathering logo at the tongue and a sublimated sockliner of Jace’s artwork complete the magical reinvention of this classic K-Swiss style.

The new sneakers are packaged with a special-edition box and tissue paper.

The Magic: The Gathering x K-Swiss Gstaad ’86 are available now. The special-edition launch is limited to just 300 pairs and will be available exclusively Hasbro Pulse retailing at $100.