Tag Archives: hasbro

Lifestyle brand HYPE partners with Hasbro to launch exclusive NERF capsule collection and accessories

The popular lifestyle brand, HYPE. is continuing its collaborative efforts with global toy players, this time with the launch of a new capsule collection and line of limited edition blasters with Hasbro’s NERF franchise. The 40-piece apparel and accessory kidswear collection boasts ‘all-over prints, reflective detailing, and unisex shapes for …

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Space Jam: A New Legacy unveils gigantic licensing plans and ‘largest Looney Tunes merch line-up in decades’

Hasbro, Mattel, and Upper Deck have joined am all-star line up of licensing partners for Warner Bros. upcoming theatrical release of Space Jam: A New Legacy, with plans for toys, collectables, and games to roll out all year long. The global toy and entertainment companies join master toy partner Moose …

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TOMY puts new Ricky Zoom toys into gear as kids’ series makes second season debut in the UK

TOMY is preparing to launch its follow up master range of Ricky Zoom toys this year, as the popular preschool series revs itself up for its second season debut here in the UK. First launched in July 2020 during what has been a challenging period for retail, Ricky Zoom toys …

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Green age waste ban | The Insights Family explores sustainability in the kids’ market

This article appears in the Spring/Summer edition of ToyNews With greater purchasing power comes greater social responsibility… or words to that effect. Undeniable though, is the increasing demand and interest in sustainability and eco-consciousness among target audiences. Here, The Insights Family’s founder, Nick Richardson explores the issue Figures from the latest Kids …

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Hasbro and Gamepath release first details of the Monopoly: Lifesized attraction coming to London this summer

Hasbro and Gamepath – a new division of Selladoor Worldwide – have released the first details of the Monopoly Lifesized experience – a new gameplay attraction due to open in London on August 14th this year. The attraction will bring together the best of the iconic board game with escape …

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Fanattik partners with Hasbro to launch Magic: The Gathering and Dungeons & Dragons gifts and collectables

The pop culture gifting specialist, Fanattik, has signed a new partnership with Hasbro for its popular Magic: The Gathering and Dungeons & Dragons franchises. The team will work with the brands to develop pop culture focused gifts and collectables including money boxes, clocks, gifts, and more. Both Magic: The Gathering …

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Hasbro partners with Star Editions to launch online Personalised Monopoly shop

Hasbro has struck up a new partnership with the personalised giftware specialist, Star Editions, to launch a new online shop for the family gaming brand, Monopoly. The new site has now launched to feature an extensive range of customisable, Monopoly-themed products. Star Editions has created a bespoke, online shopping destination …

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Hasbro teams with Robosen to launch world’s most advanced Transformers robot

Hasbro has partnered with one of the leading companies in the field of robotics to launch the world’s most advanced and programmable robots to the market through the Transformers franchise. Its partnership with Robosen Robotics has witnessed the creation of Transformers Optimus Prime Auto-Converting Programmable Advanced Robot – a collector’s …

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LEGO, Hasbro and Microsoft Xbox among second wave speakers at Brand & Licensing Innovation Summit

The LEGO Group, Hasbro, and Microsoft Xbox have been unveiled among the second wave of speakers to take to the stage at this year’s Brand & Licensing Innovation Summit. They will be joined by the likes of Revlon, Elizabeth Arden, Studiocanal, Chefclub, and Perry Ellis as well as the already …

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Moonpig grows its kids’ gifting portfolio with LEGO partnership and ‘ambitious plans for more to come’

The online gifting specialist, Moonpig has detailed its huge ambitions’ for its giftable kids range, growing its portfolio of toy partners and most recently welcoming LEGO into the fold. The firm’s partnership with the LEGO Group marks a significant step forward for the company as well as ‘its biggest brand …

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