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Hasbro board of directors approve $4bn Entertainment One acquisition

Hasbro’s board of directors has approved the $4 billion acquisition of Entertainment One, the global entertainment powerhouse confirmed Thursday afternoon. The deal – that now puts the global toymaker in control of eOne’s IP such as the pre-school hit Peppa Pig and PJ Masks – was met with ‘overwhelming shareholder …

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Entertainment One posts a £43.9m loss in latest financials

Entertainment One has revealed a £43.9 million loss in the first quarter of the year, according to the latest financial reports surrounding the Peppa Pig owner. The reports have emerged just a matter of days before Hasbro puts its takeover offer of £3.3 billion to a shareholder vote. The toymaker …

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Marianne James joins Hasbro as new VP EMEA consumer products

The licensing industry’s Marianne James has been named the new vice president, EMEA consumer products at Hasbro. She will take up the position effective November 11 this year. James joins the global toymaker and children’s entertainment powerhouse from Viacom Nickelodeon Consumer Products, where she has served as vice president, licensing, …

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Hasbro takes on kids’ book space for new brand Cubby Hill launch

Hasbro is taking a new approach to launching IP to the children’s entertainment space, in a move to highlight the global toymaker’s versatility by tackling the kids’ books and publishing space. Building upon its portfolio of brands, the entertainment powerhouse who as well as its dominant position in the toy …

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Universal Brand Development reveals licensing programme for Trolls World Tour

Ahead of the hotly-anticipated theatrical launch of DreamWorks Animation’s follow-up Trolls movie, Universal Brand Development has lifted the lid on an expansive, global toy and lifestyle programme for Trolls World Tour. Hasbro will be heading up the proceedings once again with its master toy line, as Universal promises to deliver …

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Monopoly expands its special Gamer line with SEGA and Sonic the Hedgehog partnership

The journey around Hasbro’s Monopoly board has just stepped up a gear, or three, thanks to a new partnership between the global toy maker and SEGA’s iconic blue blur, Sonic the Hedgehog. The classic board game has expanded its Monopoly Gamer line with the addition of this SEGA partnership, inspired …

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Hasbro partners with Toms to up its Monopoly, Transformers and My Little Pony footwear game

Hasbro has entered into a three-year partnership with the footwear company Toms to develop and launch a series of products inspired by the toy maker’s portfolio of hit children’s and entertainment brands. The collections will consist of men’s, women’s and kids’ footwear, as well as clothing and accessories, brandishing some …

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Hasbro partners with interior designers Houzz to renovate the Cluedo mansion

Colonel Mustard and the cast of Hasbro’s iconic board game, Cluedo will soon be enjoying a freshly renovated room, thanks to a new partnership with Houzz. The global toy and board game company is teaming with the architecture and interior design specialists to update the classic Cluedo murder-mystery board game …

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Sony Pictures Consumer Products calls on Hasbro for Ghostbusters toy line

Ghostbusters will be strutting back on to the toy scene next year in preparation of the franchise’s return to the big screen in summer 2020, thanks to a new partnership between Sony Pictures Consumer Products and Hasbro. Under the terms of the agreement, Hasbro will create a wide variety of …

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Hasbro buys eOne for $4bn; plans to move ‘significant portion’ of toy business in house

Hasbro will look to move a ‘significant portion’ of Entertainment One’s toy business in-house, following its £3.3bn acquisition of the British studio and majority share owner of the Peppa Pig brand. The US toy maker agreed to the purchase of eOne this week, marking a major strategic step by Hasbro …

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