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Hasbro launches Bring Home the Fun platform for kids and families staying indoors

Hasbro has detailed the launch of its Bring Home the Fun platform, a global initiative created in light of the COVID-19 pandemic and offering kids and families a platform of content to inspire play and activities while at home. Beginning today, parents and caregivers can visit BringHometheFun.com to explore family-focused resources, including …

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Surge in Disney+ subscribers amid global lockdown boosts demand for Hasbro’s ‘Baby Yoda’

The surge in subscribers to Disney+ amid global coronavirus lockdown measures has already provided a boost to Hasbro’s licensed toy sales, particularly, the global toymaker has stated, to the popularity of the ‘Baby Yoda’ character from the Disney original TV series, The Mandalorian. Demand for the character – officially called …

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Hasbro, Netflix and Rooster Teeth drop first trailer for Transformers: War of Cybertron Trilogy

Netflix, Hasbro, and Rooster Tooth have formed a tri-force of entertainment powerhouses for the release of Chapter One of the hotly anticipated Transformers: War of Cybertron Trilogy. The new series will premiere on Netflix later this year as it raises the stakes in the Autobot and Decepticon war. Chapter One …

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Monopoly is celebrating its 85th anniversary with extensive new consumer products programme

Monopoly is celebrating its 85th anniversary this year with a robust consumer products programme that will include a Swarovski crystal adorned game board, apparel and shoes, limited edition art, winter sports gear, and collectable toys. The programme will see Hasbro build on the family game brand’s global popularity that has …

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Entertainment One is ‘figuring out what Hasbro brands to bring to the screen’

Entertainment One is in the process of ‘figuring out which of Hasbro’s brands to bring to life,’ the company has stated following the toymaker’s $3.8bn acquisition of the content producer-distributor at the end of last year. Speaking at UK Screenings this month, Pancho Mansfield, eOne’s president of global scripted programming, said …

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Spin Master shakes things up for Etch A Sketch with Hasbro, NASA and Stan Lee partnerships

Spin Master is shaking things up for its iconic red-framed drawing toy, Etch A Sketch in 2020, as the crafty brand celebrates its 60th anniversary with a swathe of new collaborative projects. As part of its celebrations, Etch A Sketch has teamed with a number of other big names in …

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Disney reveals toys and consumer products line up for both Mulan and Onward

In a double whammy for the studio, Disney has revealed the consumer products portfolio for not one but two of its upcoming blockbuster movies, detailing the toy lines and licensed products line-up for both Mulan and its new animated feature film, Onward. Hasbro, Mattel, and Funko join the ranks of …

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Star Wars and Frozen II fuel Q4 sales growth for Hasbro as toy firm hits $1.43bn

Strong sales of Star Wars and Frozen II toys have helped Hasbro enjoy a three per cent increase in revenue, hitting $1.43 billion in sales in the fourth quarter. Despite the fallout felt from President Trump’s trade war with China, net income rose to $267.3 million in Q4, ended December …

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Hasbro Consumer Products expands licensing activity into Benelux with WildBrain CPLG

Hasbro is now looking to grow its licensing activity across the Benelux region via the appointment of WildBrain CPLG who has had its remit expanded to cover The Netherlands, Belgium, and Luxembourg. Under the agreement, WildBrain CPLG will represent Hasbro’s merchandise, publishing, promotions, and short term location based entertainment business …

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Hasbro will open its first branded theme park in Canada in partnership with Galaxyland

Canada is to welcome its firth Hasbro branded theme park, thanks to a new licensing agreement that will transform its current Galaxyland into a destination for fans of all of the global toy maker’s franchise brands. Galaxyland powered by Hasbro will play host to the likes of My Little Pony, …

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