Tag Archives: hasbro

Peppa Pig fronts World Oceans Day campaign

This summer, Hasbro’s Peppa Pig is making waves with a major retail and brand marketing initiative to mark United Nations World Oceans Day, which launched on 8 June. The initiative brings together high-profile ecological, educational and retail partners – including Cleaner Seas Project, Twinkl and George at Asda – to help encourage young …

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Funko teams with Hasbro for My Little Pony NFTs

Funko has announced the upcoming release of a new collection of NFTs based on Hasbro’s iconic My Little Pony characters, including Pinkie Pie, Princess Luna, Rainbow Dash, and more. The My Little Pony x Funko Digital Pop! NFTs will be released on 28 June on NFT platform Droppp.io Funko Digital Pop! are non-fungible tokens, …

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Hasbro unveils Buzz Lightyear Monopoly board

Hasbro has revealed the new Disney and Pixar’s Lightyear Edition Monopoly board game, giving another sneak peek into the highly anticipated Disney and Pixar movie Lightyear, which hits UK cinemas on 17 June. The board takes players on a journey with Buzz Lightyear and an adventurous band of misfits on a hostile …

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Classic mystery game CLUE sneaks into Hidden Hotel: Miami Master

Leading free-to-play game publisher Tilting Point has joined forces with Hasbro and WhaleApp, a specialist in story-driven games, to bring some of the classic characters of the mystery board game CLUE to Hidden Hotel: Miami Mystery, during a special month-long event. Hidden Hotel: Miami Mystery is one of the top …

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Hasbro presents: The Light Fund Channel Relay – the film

The two teams taking on The Light Fund English Channel Relay fundraiser are now to star in a short film – which will be unveiled during the 2022 Licensing Awards, The Great Room at The Grosvenor House Hotel, London, on Tuesday 13 September 2022. The film will be sponsored by …

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LEGO and Hasbro unite for first time for Transformers collab

The LEGO Group and Hasbro have united for the first time to bring the iconic Transformers Autobot, Optimus Prime, to life in LEGO form – complete with alt mode. The new LEGO Transformers Optimus Prime set is a tribute to the heroic Autobot leader with over 1,500 detailed LEGO pieces. …

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Hasbro and Falcon’s Beyond among brands bringing LBE experiences to Licensing Expo

Licensing Expo, produced in partnership with industry trade association Licensing International, returns to the Mandalay Bay Convention Center this May 24-26 with a location-based experiences (LBE) theme that draws on consumers’ growing interest in immersive, IP-based experiences. Of the 200+ exhibitors confirmed to date, with more signing on daily, many …

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Starting Lineup is back

Hasbro, Inc., in partnership with global digital sports platform Fanatics, has announced the official re-launch of Starting Lineup, an iconic sports collectibles brand. Set to launch this autumn, the new product line will continue its legacy of bringing fans and collectors their favourite athletes in action figure form. Starting September 22, …

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Speakers confirmed for European Brand & Licensing Innovation Summit

Iconic British retail brands Liberty and Sainsbury’s, and global entertainment powerhouse Hasbro, are just three of the speakers confirmed for the second European Brand & Licensing Innovation Summit (B&LIS), taking place 21 June at the Royal Geographical Society in London. Liberty, Sainsbury’s and Hasbro join an already packed agenda of …

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TOMS and Peppa Pig team up for kids’ shoes capsule collection

Hasbro has unveiled three new kids’ shoes through its TOMS x Peppa Pig collaboration, which are available now for purchase at footwear retail speciality channels and online at https://www.toms.com/us/kids/shoes. Every shoe purchase gives back one-third of profits to efforts around the world that are creating positive change. Nodding to the …

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