Hasbro relaunches sports collectibles brand Starting Lineup

Hasbro has announced a partnership with the National Basketball Association (NBA) and National Basketball Players Association (NBPA) for the highly anticipated re-launch of Starting Lineup, an iconic sports collectibles brand.

Launching this autumn in partnership with Fanatics, the global digital sports platform, the Starting Lineup brand will feature legendary NBA superstars as part of its first wave of figures and will be available for pre-order starting September 22 exclusively on Hasbro Pulse and across the Fanatics network of online sites, including Fanatics.com, and official league stores. The Starting Lineup collectible will also include an exclusive, officially licensed Panini NBA trading card.

“The NBA and NBPA are tremendous partners for the return of the Starting Lineup brand, and we cannot wait for fans to experience some of the biggest names in the league as action figures,” says Eric Nyman, President and COO of Hasbro. “The return of one of the most beloved sports collectibles brands of all time would not be complete without the inclusion of fan-favourite NBA superstars.”

The revamped Starting Lineup brand will continue its legacy of bringing fans and collectors their favourite athletes in action figure form but with design like never before in a highly articulated 6” scale.

“We look forward to the relaunch of Starting Lineup in the coming months as we meet the excitement of our fans and additionally introduce a new generation to these collectibles,” says Brian Keegan, Head of Trading Cards, Memorabilia and Hardgoods at the NBA. “Through our partnership with Hasbro, these figures provide our fans a unique opportunity to build upon their connection to our game and their favourite players.”

“We are thrilled to be partners with Hasbro and Panini in relaunching this iconic brand,” adds Inky Son, VP of Licensing for THINK450, the innovation engine of the NBPA. “Working together, we hope to continue to reimagine the possibilities for sports collectibles and action figures while also amplifying our collective players’ profiles on these platforms.”

The original Starting Lineup brand developed a massive following for more than a decade by bringing sports enthusiasts figures of their favourite superstar players accompanied by a trading card, and the introduction of notable NBA players will be the first of an all-new era of major athletes joining its classic heritage. Hasbro is also working with OneTeam Partners, a Washington, D.C.-based firm, on the athlete and creative marketing campaign.

For more information on the upcoming launch of the Starting Lineup brand, visit Hasbro Pulse | Where Fans Come First.

Peppa Pig fronts World Oceans Day campaign

This summer, Hasbro’s Peppa Pig is making waves with a major retail and brand marketing initiative to mark United Nations World Oceans Day, which launched on 8 June. The initiative brings together high-profile ecological, educational and retail partners – including Cleaner Seas Project, Twinkl and George at Asda – to help encourage young families to learn all about our oceans and what they can do to help protect them for future generations.

Educational publisher Twinkl has created free Peppa Pig educational activities and resources to help raise awareness throughout primary schools, early years providers and families at home about the little steps people can take to make a big difference to our seas. Tackling the issue from the shore itself, Cleaner Seas Project has started its mission to complete a total of 11 beach and river cleans, with schools invited to join events across the UK throughout June.

Retail partner George at Asda is building on the success of last year’s Plant with Peppa environmental education initiative with an exclusive range of clothing and homeware featuring ocean-themed designs sourced with more sustainable materials such as Better Cotton and in some products up to 83% recycled materials. The collection is now available in 435 UK Asda stores and displayed alongside dedicated World Oceans Day POS featuring key product and a QR code directing consumers to the Twinkl resources. Utilising its extensive store footprint, George at Asda’s World Oceans Day range includes boys’ and girls’ clothing, footwear and accessories, with prices starting from £4.50.

Cat O’Brien, Retail Director Europe and Asia at Hasbro, says: “We are thrilled to be working with George again on this Peppa Pig World Oceans Day campaign. At Hasbro, everything we do is centered in our purpose: making the world a better place for all children, fans, and families. In October 2021, we launched our first Peppa Pig purpose-driven campaign all about educating young families around the importance of helping our planet by planting trees. We are excited to embark on the next campaign, which aims to help children learn more about our oceans and what we can do to help reduce litter reaching our shores.”

Supporting the campaign and boosting awareness of the initiative amongst families is celebrity ambassador and mum of three, Vogue Williams, who took to the shore of the River Thames armed with a host of young litter pickers from a local nursery to undertake the brand’s very first Peppa Pig shore clean-up under the guidance of Cleaner Seas Project. Vogue also took part in a media press junket and photoshoot to help spread the word of the initiative across national media on World Oceans Day to motivate young families to get involved.

Avril Greenaway, CMO, Cleaner Seas Project, adds: “It’s no secret that Peppa Pig and her friends are heroes to preschoolers across the UK, so we were absolutely thrilled to work with her and Twinkl to provide guidance on the eco-educational activities and resources as well as carry out the all-important beach and river cleans for this campaign. Our goal is to drive positive change, no matter how big or small, so by working collaboratively with Peppa and Twinkl to help kids take their first steps towards being more environmentally aware has been fantastic. We think this collaboration will be hugely successful and, partnered with Twinkl’s wealth of resources, we think it will provide families with a simple and fun way to get involved to support the cause.”

Jade Snart, Sustainability and Compliance Expert at George, says: We are very proud to have partnered with Peppa Pig again, this time to help celebrate World Oceans Day, raising awareness of cleaner oceans and a more sustainable planet. A number of the products within the George range have a sustainable element to them as here at George were committed to doing the right thing by our customers and the planet.

 

Funko teams with Hasbro for My Little Pony NFTs

Funko has announced the upcoming release of a new collection of NFTs based on Hasbro’s iconic My Little Pony characters, including Pinkie Pie, Princess Luna, Rainbow Dash, and more.

The My Little Pony x Funko Digital Pop! NFTs will be released on 28 June on NFT platform Droppp.io

Funko Digital Pop! are non-fungible tokens, or NFTs, in the form of digital collectibles featuring Funko’s unique stylised figures. My Little Pony Funko Digital Pop! will be available for $9.99 USD for the Standard Packs and $29.99 USD for the Premium Packs, with both limited to 18,000 copies available each for a total of 360,000 NFTs.

Each pack of Digital Pop! gives buyers a chance to reveal one of the rare Funko Digital Pop! when opened, which can then be redeemed for a free, limited edition, physical vinyl collectible.

Funko Digital Pop! will be available to purchase through the Droppp.io platform using a Droppp account and a credit card.

Hasbro unveils Buzz Lightyear Monopoly board

Hasbro has revealed the new Disney and Pixar’s Lightyear Edition Monopoly board game, giving another sneak peek into the highly anticipated Disney and Pixar movie Lightyear, which hits UK cinemas on 17 June.

The board takes players on a journey with Buzz Lightyear and an adventurous band of misfits on a hostile planet. As players race around the board to build Towers and Bases, they must take actions shown on the Hyperspeed and Crystallic Fusion cards – all while avoiding meeting Zurg.

Monopoly: Disney and Pixar’s Lightyear Edition Game is suitable for 2-6 players aged 8 and above. Retailing at £29.99, it will be available shortly to pre-order at Amazon.

Classic mystery game CLUE sneaks into Hidden Hotel: Miami Master

Leading free-to-play game publisher Tilting Point has joined forces with Hasbro and WhaleApp, a specialist in story-driven games, to bring some of the classic characters of the mystery board game CLUE to Hidden Hotel: Miami Mystery, during a special month-long event. Hidden Hotel: Miami Mystery is one of the top mobile hidden objects games in the world and is available on the Apple App Store and Google Play Store.

Starting today and continuing until July 7, some of the most famous CLUE characters will be checking in to the world of Hidden Hotel: Miami Mystery. Miss Scarlett and Colonel Mustard will join characters in the many mini-events and mysterious detective stories, including mysteries with different endings depending on the player’s choices. Miss Peacock and Professor Plum will offer players daily tasks with very special rewards. Players will be able to test their skills of observation like a real detective while solving challenging puzzles, including a special CLUE event with 20 levels to investigate.

The classic mystery board game, CLUE (known as CLUEDO internationally), from Hasbro, has entertained generations of people for over 70 years with multiple adaptations across film, TV, books, escape rooms, musicals and more.

“CLUE is one of the most iconic games in the world and just what the players of Hidden Hotel: Miami Mystery are looking for,” says Samir Agili, CO-CEO and president of Tilting Point. “It’s fantastic that we could connect this great IP and game for a truly memorable month-long activation.”

In Hidden Hotel: Miami Mystery, players are challenged to test their seek-and-find skills while uncovering secrets, solving puzzles and renovating a mysterious old hotel. The game unfolds like a classic detective story, with the player at the heart of every mystery, gameplay and storyline.

Players can use their detective skills with the characters from CLUE in Hidden Hotel: Miami Mystery beginning today. Hidden Hotel: Miami Mystery is free to download on the Apple App Store and Google Play Store.

Hasbro presents: The Light Fund Channel Relay – the film

The two teams taking on The Light Fund English Channel Relay fundraiser are now to star in a short film – which will be unveiled during the 2022 Licensing Awards, The Great Room at The Grosvenor House Hotel, London, on Tuesday 13 September 2022. The film will be sponsored by Hasbro.

The action-packed short film will include highlights of both the arduous training process and then the gruelling swim itself before rounding off with a triumphant landing for the teams in France and a thank-you to all the sponsors, including, of course, Hasbro. The global play and entertainment company, which delivers immersive brand experiences for global audiences through consumer products, including toys and games, entertainment and gaming, is the sponsor of the film, funding the entire production process from staffing to filming to editing, and adding a generous donation to the Channel Relay effort.

The film will be made by Albus Studios, a company founded in 2014 that specialises in film, photography and art, delivering exciting and effective content for B2B and B2C clients. The award-winning Albus team has worked with top brands across automotive, lifestyle and tourism, technology and current affairs, so is ideally suited to the requirements of a film that focuses on licensing – albeit a very unusual area of the licensing business.

It’s going to be quite a film too, in which two teams – a total of 14 people – endure prolonged physical exertion and try to avoid potential hazards, including hypothermia, seasickness, boats, sewage and oil, in sea temperatures of 16C or lower (without a wetsuit) while trying to race each other to the shores of France.

The big swim is scheduled to start between the 30th of June and the 3rd of July around 2am on a day when conditions for the swim are optimal.

Hasbro’s generous donation has taken the money raised and pledged even closer to the Light Fund target of £250,000 – which will be a record for any single Light Fund challenge. But there’s a lot more money to be raised and there are still many opportunities to sponsor a brave and slightly offbeat fundraising effort as well, of course, as being name-checked in the film at the 2022 Licensing Awards.

You can find out more about corporate sponsorship options here. And of course, individuals are very welcome to donate via the event’s Just Giving page, where you can also follow the teams preparing for the big day. There’s also an Instagram feed and a Facebook page containing team photos and updates.

Sally Carnota, Director Category Licensing at Hasbro, says: “This film will be a record of an inspirational and very brave fundraising effort. It will also be a big thank-you to all the participants and supporters involved in The Light Fund English Channel Relay fundraiser. We are enormously honoured to be sponsoring the official record of this memorable effort.”

Team captain Stephen Gould says: “The toughest Light Fund Challenge yet is nearly with us and, thanks to Hasbro and Albus Studios, our efforts will be professionally recorded for what we hope will be a triumphant record of a successful swim. Our thanks to all our sponsors and donors to date. Don’t forget: there are still many opportunities to support The Light Fund English Channel Relay fundraiser.”

About the Light Fund

The Light (Licensing Industry Giving Help Together) Fund was born when a group of like-minded people from the UK licensing industry came up with the idea to form a committee to help those less fortunate than themselves. The Light Fund is a registered charity, which raises monies to fund worthwhile charity projects that help children, women and men. Since its inception, back in 2004, The Light Fund has raised over £1.7 million and funded hundreds of different charity projects.

https://www.lightfund.org

 

LEGO and Hasbro unite for first time for Transformers collab

The LEGO Group and Hasbro have united for the first time to bring the iconic Transformers Autobot, Optimus Prime, to life in LEGO form – complete with alt mode.

The new LEGO Transformers Optimus Prime set is a tribute to the heroic Autobot leader with over 1,500 detailed LEGO pieces. Once assembled, the figure features 19 points of articulation that allow fans to convert from robot to truck alt mode and back again. This is one of the first times a LEGO set has been able to convert between two models, without the need to rebuild.

The new LEGO set will transport fans back to 1984 to when Transformers first exploded into popular culture with the original toy line and animated TV series. Modeled after the G1 Optimus Prime character, the new LEGO set includes remarkable attention to detail and features such as the ion blaster, Energon axe, an Energon Cube and the Autobot Matrix of Leadership which can be stored in the chest chamber.

“It has been an honour and a joy to work together with Hasbro to develop a LEGO version of Optimus Prime,” says Senior Designer at the LEGO Group, Joseph Patrick Kyde. “I am excited to see these two toy companies come together for the first time to celebrate the leader of the Autobots. Optimus Prime has become a pop culture symbol of courage, selflessness, and great leadership as well as an awesome toy that embodies the problem-solving and creativity skills that both companies value so much. It’s been a wonderful and challenging task to bring him to life using LEGO bricks, especially making sure that he can shift modes without disassembly and stay true to his signature look and style.”

Casey Collins, Head of Licensed Consumer Products and Business Development at Hasbro, adds: “We’re excited to bring two of the world’s greatest play and entertainment companies together to celebrate this larger-than-life, iconic character – Optimus Prime. We know fans everywhere will be thrilled by this collaboration as it enables fans and families of all ages to create memories as they work together to build the LEGO Transformers Optimus Prime.”

Once complete building this 1,508-piece model, fans can admire their build with pride by adding the display plaque to pay tribute to the iconic Transformers character.

The LEGO Transformers Optimus Prime set will be available globally from LEGO.com/optimus and in LEGO stores from June 1 priced at £149.99 / 169,99 USD/EUR.

Hasbro and Falcon’s Beyond among brands bringing LBE experiences to Licensing Expo

Licensing Expo, produced in partnership with industry trade association Licensing International, returns to the Mandalay Bay Convention Center this May 24-26 with a location-based experiences (LBE) theme that draws on consumers’ growing interest in immersive, IP-based experiences.

Of the 200+ exhibitors confirmed to date, with more signing on daily, many brands are showcasing their foray into LBE at Licensing Expo in search of new licensees, manufacturers, and retailer partners that will help bring their IP-based experiences to life.

Hasbro, Falcon’s Beyond, NAFTOS, and Feld Entertainment are among the brands that have revealed extensive LBE plans for the May event, transforming their booths into an IP-based destination that will capture attendees’ attention. From turning show attendees into NFTs and transporting guests into imagined worlds to a VR battle arena, this year’s event is gearing up to be highly interactive and trend-driven in order to provide a more seamless experience that facilitates new IP discovery.

“We landed on the theme of location-based experiences in order to strategically align with society’s transition from product-focused to experience-centric behaviors,” says Anna Knight, SVP of the Global Licensing Group, organisers of Licensing Expo. “More than ever before, people develop profoundly strong connections with the brands and content they engage with daily; LBE enables IP-owners to foster an even deeper connection that lays the groundwork for a loyal fanbase. We’re so excited to showcase the power and potential of LBE and be a catalyst for its adoption across the globe.”

LBE-activations confirmed to date include:

Hasbro, Inc booth #A159 & Hasbro Experience booth #A143

  • At Hasbro’s Experience booth, the company will be previewing the Transformers: VR Battle Arena with Meta4 Interactive which enables players to play as a TRANSFORMERS robot in a VR world. Players can choose from heroic Autobots such as Bumblebee and Optimus Prime or Decepticons such as Megatron and Soundwave. Once inside the game, each player will become a part of a legendary battle.
  • Hasbro will also be showcasing inspiration from other LBE initiatives around the world with a sampling of mini experiences inspired by:
    • The My Little Pony & Transformers Hotel Collection, Shanghai. The first of its kind, a Transformers and My Little Pony-themed Hotel outfitted with a Family Entertainment Center, is opening in Shanghai in Q4, 2022. The Hotel features 46 themed rooms in the collection.
    • Monopoly Life-sized and Top Hat Restaurant & Bar, London. Guests immerse themselves in the world-famous game of Monopoly to compete in challenges, build houses, charge rent, escape jail and even control London’s waterworks as they travel around the life-sized board earning as much money as they can.
    • Nerf Challenge, North America (touring). The ultimate Nerf playground is currently touring North America. Among the many interactive activations to experience are Tryathlon, Nerfhoop Doubleshot, Colossal Football, Field Goal, Dodge Blast, Strange Cargo, and much more. With thousands of blasters and millions of darts, this immersive experience is every NERF fan’s dream come to life.
    • NAX, Singapore. The NERF Action Xperience family entertainment centre brings the NERF brand to life through fun-filled experiences in an indoor arena packed with multiple-themed activity zones, incorporating NERF sports and blasters that are directed towards igniting adrenaline, inspiring empowerment and fostering connections.

Matt Proulx, VP, Location Based Entertainment, Hasbro, says: “The demand for authentic, engaging, and exciting experiences has never been higher; fans of all ages can now uncover new ways to connect with the brands they love. We’re excited to demo the Transformers: VR Battle Arena with our partners at Meta4 Interactive at our booth this year. We’ll also be giving visitors a chance to sample other activations around the world, taking inspiration from our Monopoly Life-sized in London, Transformers & My Little Pony-themed Hotel in Shanghai, not to mention what’s fueling Nerf. We hope everyone can stop by and have a glimpse into the potential of LBE

Falcon’s Beyond, booth U188

  • At Falcon’s Beyond’s booth, guests will experience immersive and interactive technologies like no other through a tour of Falcon’s X-Lab. The X-Lab will offer a 20-minute demonstration of a handful of Falcon’s ground-breaking products by appointment. These include SpectraVerse™, Falcon’s Vision®, ON!X™ Theater, and other exciting, themed attraction systems leveraging real-time gaming technologies and metaverse integrations.

“We have already helped many of the world’s most iconic brands connect with their audience to build fandom at a whole new level,” says Cecil D. Magpuri, CEO of Falcon’s Beyond. “We cannot wait to showcase our experiential entertainment innovations and new themed destinations in development that will enable brands to take the connection with their desired audiences to new heights well `beyond’ what they could ever imagine.”

NAFTOS, Lobby Display near Entrance D, Executive Suite D101

  • Licensing Expo newcomer NAFTOS, an industry leader in minting 2D, 3D, and 3D interactive NFTs, takes the mystery out of digital collectibles by showcasing actual NFT creations on the exhibition floor at the entrance of the show, booth D3. Companies interested in learning more about NFTs and the Metaverse for their brands can schedule an appointment with NAFTOS at Executive Suite D101 on the show floor.

Barry Rosenbaum, CEO and President of NAFTOS, comments: “We are honoured to become a key exhibiter at the Licensing Expo to showcase our expertise in NFTs and the Metaverse. Our highly experienced team employs the newest technology to create dynamic interactive NFTs, unlike any others.”

Feld Entertainment, booth A209

  • This year, Feld Entertainment will have the Grave Digger® Simulator Ride Experience, created in partnership with DOF Robotiks. This stand-alone attraction allows attendees to experience what it is like to take a ride in a Monster Jam truck. The simulator offers a range of movement on a 6-axis platform featuring pitch, roll and yaw movements. The realistic motion is combined with exciting video delivered through VR headsets, which makes it an unforgettable ride.

Jeff Bialosky, Senior Vice President Global Partnerships, Feld Entertainment, says: “We are thrilled to have one of our Feld Entertainment location-based entertainment activations on site for attendees to experience during the upcoming LE. As a 2022 Industry Award nominee, Monster Jam continues to engage and entertain tens of millions of fans around the world. The Monster Jam Grave Digger simulator displayed and operating in Booth #A209 will give those who are brave enough to ride it the true feeling of being behind the wheel of a 12,000-pound, 1500 HP Monster Jam truck.”

In addition to these immersive exhibitor experiences, visitors can visit the new Sports Bar and Toy Café to discover new products and be inspired by best-in-class examples from both categories. Confirmed participants include:

  • Sports Bar: Major League Baseball Players, Inc., NFL Players Inc., NASCAR, NFL Int’l, WWE and Motul
  • Toy Café: Hasbro, Inc., Mattel, Inc., MGA Entertainment, Spin Master, WildBrain CPLG, Jazwares, Brand Activation Consulting
  • Art & Design Lounge: Art Brand Studios, Giordano Studios, Jewel Branding & Licensing, Inc., Mitchell Black Wallpaper, Tate & Co Licensing, Artestar

There are 200+ exhibiting brands confirmed at Licensing Expo this May 24-26, with latest names confirmed including Riot Games, Laika Studios, United Talent Agency, kathy ireland Worldwide, Amazon Studios, Konami Cross Media NY, MLB Players, Netflix, TSBA, Sesame Workshop, Thomas Global Media and more.

Registered attendees now have access to the event’s online platform and can begin sifting through discoverable IP and setting up meetings both online and for the in-person event.

Starting Lineup is back

Hasbro, Inc., in partnership with global digital sports platform Fanatics, has announced the official re-launch of Starting Lineup, an iconic sports collectibles brand. Set to launch this autumn, the new product line will continue its legacy of bringing fans and collectors their favourite athletes in action figure form.

Starting September 22, products from the Starting Lineup brand will be available exclusively on Hasbro Pulse and across the Fanatics network of online sites, including Fanatics.com and official league stores.  

“We’re thrilled to be bringing back one of the most beloved sports collectibles brands of all time, Starting Lineup, and to be teaming up with Fanatics for its highly anticipated return this fall,” says Eric Nyman, President and COO of Hasbro. “The fast-growing sports collectibles category presents great opportunities to connect with fans of all ages, and we’ve got many exciting announcements to come from the brand in the months ahead.” 

Originally launched in 1988, the Starting Lineup brand developed a massive following by bringing enthusiasts figures of their favourite all-star players from a variety of sports for more than a decade. The return of the brand will introduce an all-new era of notable athletes to its classic heritage with figures featuring design like never before.  

“Hasbro’s Starting Lineup is an iconic collectibles brand, and Fanatics is thrilled to be the exclusive partner to help re-launch this historic product line and introduce a new generation of sports stars to fans and collectors everywhere,” says Jack Boyle, Fanatics Commerce Global Co-President of Direct-to-Consumer. 

For more information on the upcoming launch of the Starting Lineup brand, as well as a teaser trailer, visit Hasbro Pulse | Where Fans Come First.

 

Speakers confirmed for European Brand & Licensing Innovation Summit

Iconic British retail brands Liberty and Sainsbury’s, and global entertainment powerhouse Hasbro, are just three of the speakers confirmed for the second European Brand & Licensing Innovation Summit (B&LIS), taking place 21 June at the Royal Geographical Society in London.

Liberty, Sainsbury’s and Hasbro join an already packed agenda of speakers including Penguin Random House, The Smiley Company, Abysse Corp, Difuzed, MDR Brand Management, TrendBible, The Point.1888, KidsKnowBest, Hunter Price and ASDA.

The event’s agenda, focused on Shaping the Future of Licensing and Retail, can now be viewed online where tickets can also be purchased. Special rates are available for Licensing International and Products of Change members, as well as delegates booking a two-day pass for B&LIS and SiLC, which is co-located on 22 June.

“Retail disruption. Supply chain challenges. SVOD. Metaverse. Influencers. NFTs. Representation. Changing consumer trends. Meaningful retail experiences. Our industry is going through a transformation like we’ve never seen before, all led by an increasingly complex and demanding customer,” says Anna Knight, SVP of Licensing, Informa Markets.

“The European Brand & Licensing Innovation Summit brings together 300+ brand licensing leaders and delivers thought-provoking content and networking opportunities to help drive the industry forward and get the business insights to address some of these critical topics.”

B&LIS sessions will run from 0930 – 1730 on 21 June, followed by a drinks reception in the evening. The current programme is as follows:

08:00          Registration Opens

 

09:20          Introduction from Global Licensing Group

 

09:30          Evaluating the Modern Brand Landscape

Start the day by setting the scene on some of the key trends coming through in licensing with exclusive insight delivered by License Global and other knowledge partners.

Speakers include:

  • Ben Roberts, Senior Content Strategist, License Global

10:10          Leaders Panel: Building a Post-Pandemic Retail & Licensing Strategy

A panel of industry leaders will air their expectations, hopes and fears for a post-Covid future as it relates to retail.

Speakers include:

  • Daniel Avener, CEO, MDR Brand Management
  • Jeremy Orriss, Director of Licensing, Difuzed
  • Marianne James, VP EMEA and Asia Licensed Consumer Products, Hasbro
  • Jalil Rahman, Director of Brand Partnerships & Licensing, Liberty

10:50          Following the Money: How the New Age of Consumers Spends

The panel will focus their discussion on Gen Z and millennials.

Speakers include:

  • Sian Rider, Strategy Director, KidsKnowBest
  • Allana Holmes, Head of Sales, Hunter Price

11:45          Everything You Need to Know About Web 3.0

This dynamic session will explore some of the hottest topics in our industry right now, including NFT, Metaverse, IoT, AR, VR…

Speakers include:

  • Trevor George, Co-Founder & Co-CEO, Recur

12.45          Networking lunch

13:45          Think Tank: Can the Licensing Process be Rebuilt?

From supply chain challenges to the need for faster speed to market, does the licensing process need to be reviewed?

 Speakers include:

  • Ruth Golightly, Leading Womenswear Clothing / Footwear / Accessories, ASDA
  • Emily Fawcett, Head of Global Licensing, Abysse Corp
  • Moderator: Susan Bolsover, Global Licensing and Consumer Products Director, Penguin Random House UK

14:30          Forecasting the Future of Retail through Consumer Trends

Understand how emerging and future consumer behaviours influence the retail space. Speakers include:

  • Hannah Craggs, Head of Subscription, TrendBible
  • Abi Wison, Buying & Design Manager – Celebrations, Sainsbury’s

15:45          Category Breakout Sessions

To provide additional depth around emerging categories, join our interactive roundtables as they spotlight them in more detail. Hear a case study and take part in a Q&A discussion with a choice of four categories soon to be confirmed.

16:30          The Good Fight: How Purpose Breeds Success

What is purpose and why is it important to businesses and customers?

Speakers include:

  • Nicolas Loufrani, Founder and CEO, The Smiley Company
  • Helena Mansell-Stopher, Founder & CEO, Products of Change
  • Moderator: Will Stewart, Founder & CEO, The Point.1888

17:30          Closing Remarks followed by evening drinks reception

B&LIS one day tickets are priced at £275 and can be purchased from Brand & Licensing Innovation Summit Europe. SiLC one day tickets are priced at £275 and can be purchased from Sustainability in Licensing Conference. POC and Licensing International members can enjoy a 20% discount on these rates (non-cumulative). Alternatively, two-day tickets can be purchased from either site for the discounted rate of £525.