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Tag Archives: hasbro

Hasbro Brands president Jonathan Berkowitz steps down following 17-year tenure

Hasbro Brands president, Jonathan Berkowitz has stepped down from his role following a 17 year tenure with the company. An internal memo emailed to staff this week from hasbro president and chief operating officer, John Frascotti, stated: “I wanted to let you know that Jonathan Berkowitz is leaving Hasbro to …

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Hasbro taps WildBrain CPLG as licensing agent for the Nordics

Hasbro has appointed WildBrain CPLG as its new sub-representative in the Nordics, including Denmark, Sweden, Norway, Iceland, Finland, Faroe Islands and Greenland beginning January 1, 2020. Under the new agreement, WildBrain CPLG will represent Hasbro’s merchandise, publishing, promotions and short-term location based entertainment businesses across the Nordic region. “As Hasbro …

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Hasbro partners with Primark to launch a very niche Monopoly edition this year

Amid a flurry of recent releases under its iconic board gaming brand, Hasbro has introduced some pretty quirky new takes on the Monopoly board game, including a lightning fast version, a prolonged ‘longest ever version’, and the ultra-niche Primark-themed version. Let’s start with the most bizarre. Because it will take …

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UK competitions watchdog CMA to probe Hasbro’s $4bn takeover of eOne

Hasbro’s $4bn takeover of Entertainment One is to face probing from the Competition and Markets Authority over whether the proposed acquisition would result in a ‘substantial lessening of competition’ under UK rules. It appeared that the bid was a done deal in all but its name when eOne and Hasbro …

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Hasbro gives My Little Pony franchise a new look with Pony Life

Hasbro is giving its hit My Little Pony franchise a new look for 2020 with the launch of a new animated series produced by its Allspark Animation unit, called My Little Pony: Pony Life. Launching in 2020, the series will be supplemented with a ‘robust product line’ inspired by characters …

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Hasbro will build a live immersive experience around Monopoly with Selladoor Worldwide

Hasbro has embarked on a new partnership with the international theatre producer Selladoor Worldwide to develop a new, immersive experience around its iconic Monopoly brand. Due to open at a secret location in London in 2020, the Monopoly experience is expected to incorporate a 75-minute segment featuring challenges for teams …

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Hasbro board of directors approve $4bn Entertainment One acquisition

Hasbro’s board of directors has approved the $4 billion acquisition of Entertainment One, the global entertainment powerhouse confirmed Thursday afternoon. The deal – that now puts the global toymaker in control of eOne’s IP such as the pre-school hit Peppa Pig and PJ Masks – was met with ‘overwhelming shareholder …

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Entertainment One posts a £43.9m loss in latest financials

Entertainment One has revealed a £43.9 million loss in the first quarter of the year, according to the latest financial reports surrounding the Peppa Pig owner. The reports have emerged just a matter of days before Hasbro puts its takeover offer of £3.3 billion to a shareholder vote. The toymaker …

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Marianne James joins Hasbro as new VP EMEA consumer products

The licensing industry’s Marianne James has been named the new vice president, EMEA consumer products at Hasbro. She will take up the position effective November 11 this year. James joins the global toymaker and children’s entertainment powerhouse from Viacom Nickelodeon Consumer Products, where she has served as vice president, licensing, …

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Hasbro takes on kids’ book space for new brand Cubby Hill launch

Hasbro is taking a new approach to launching IP to the children’s entertainment space, in a move to highlight the global toymaker’s versatility by tackling the kids’ books and publishing space. Building upon its portfolio of brands, the entertainment powerhouse who as well as its dominant position in the toy …

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