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Hasbro partners with TOMS to launch limited-edition Candy Land range

Hasbro has partnered with the ethical shoe brand TOMS to launch a new collection of footwear inspired by the popular Candy Land brand. It is the first collection in a series that has been created in partnership with the international toymaker. ‘Inspired by the sweetest of pastimes,’ the TOMS x …

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Hasbro and Jazwares team up for retro revival of the iconic Micro Machines

Jazwares and Hasbro are teaming up for a retro revival that will delight all fans of the ’80s and ’90s collectables hit, Micro Machines, with the relaunch of the entire line, including new play-sets and Micro Machine vehicles. The new retro-launch has landed at Target and Walmart stores across the …

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Peppa Pig supports Team GB at Tokyo Olympics in new campaign as children’s ambassador

Hasbro has detailed a new collaboration with Team GB in the UK that will see Peppa Pig join the British Olympic team as a special children’s ambassador to get kids excited for the summer Olympics in Tokyo. The event has been rescheduled from 2020 to 2021, a move that was …

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Experiential production outfit Gamepath will mark UK launch with immersive Monopoly deal

Gamepath, a new company dedicated to developing and staging experiential and live gameplay productions in partnership with leading global entertainment brands has launched into the UK. The new outfit will make its UK debut with the launch of an immersive Monopoly experience in collaboration with Hasbro. Further details of inaugural …

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Hasbro partners with Regatta for Peppa Pig outdoor clothing and accessories

Hasbro has detailed a new partnership with the leading British outdoor brand, Regatta, that will see a bespoke collection of Peppa Pig outerwear and leisure accessories launch in spring/summer 2021 across the UK and Europe. The Peppa Pig range from Regatta encourages girls and boys to be ‘Adventure Ready’ with …

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Hasbro launches Bring Home the Fun platform for kids and families staying indoors

Hasbro has detailed the launch of its Bring Home the Fun platform, a global initiative created in light of the COVID-19 pandemic and offering kids and families a platform of content to inspire play and activities while at home. Beginning today, parents and caregivers can visit BringHometheFun.com to explore family-focused resources, including …

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Surge in Disney+ subscribers amid global lockdown boosts demand for Hasbro’s ‘Baby Yoda’

The surge in subscribers to Disney+ amid global coronavirus lockdown measures has already provided a boost to Hasbro’s licensed toy sales, particularly, the global toymaker has stated, to the popularity of the ‘Baby Yoda’ character from the Disney original TV series, The Mandalorian. Demand for the character – officially called …

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Hasbro, Netflix and Rooster Teeth drop first trailer for Transformers: War of Cybertron Trilogy

Netflix, Hasbro, and Rooster Tooth have formed a tri-force of entertainment powerhouses for the release of Chapter One of the hotly anticipated Transformers: War of Cybertron Trilogy. The new series will premiere on Netflix later this year as it raises the stakes in the Autobot and Decepticon war. Chapter One …

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Monopoly is celebrating its 85th anniversary with extensive new consumer products programme

Monopoly is celebrating its 85th anniversary this year with a robust consumer products programme that will include a Swarovski crystal adorned game board, apparel and shoes, limited edition art, winter sports gear, and collectable toys. The programme will see Hasbro build on the family game brand’s global popularity that has …

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Entertainment One is ‘figuring out what Hasbro brands to bring to the screen’

Entertainment One is in the process of ‘figuring out which of Hasbro’s brands to bring to life,’ the company has stated following the toymaker’s $3.8bn acquisition of the content producer-distributor at the end of last year. Speaking at UK Screenings this month, Pancho Mansfield, eOne’s president of global scripted programming, said …

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