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Tag Archives: hasbro

Sony Pictures Consumer Products calls on Hasbro for Ghostbusters toy line

Ghostbusters will be strutting back on to the toy scene next year in preparation of the franchise’s return to the big screen in summer 2020, thanks to a new partnership between Sony Pictures Consumer Products and Hasbro. Under the terms of the agreement, Hasbro will create a wide variety of …

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Hasbro buys eOne for $4bn; plans to move ‘significant portion’ of toy business in house

Hasbro will look to move a ‘significant portion’ of Entertainment One’s toy business in-house, following its £3.3bn acquisition of the British studio and majority share owner of the Peppa Pig brand. The US toy maker agreed to the purchase of eOne this week, marking a major strategic step by Hasbro …

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Alphablocks and Numberblocks secure partnerships with Play-Doh and Doodle Education

The popular pre-school properties Numberblocks and Alphablocks are continuing to build a solid base in the children’s toys space thanks to new signings with Hasbro and Doodle Education. Both series – which are currently enjoying strong viewing ratings on CBeebies – have secured a new partnership with Hasbro UK for a Play-Doh brand …

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Hasbro taps Black White Orange Brands as licensing agent for India

It would appear that Hasbro is stepping up its efforts in India, having appointed a local licensing agent in Black White Orange Brands to head up its consumer products programme. Under the partnership, Hasbro and Black White Orange will work together to build awareness and product roll out for the …

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Spotlight brings Wrebbit Puzzles and Hasbro into the Downton Abbey fold

Wrebbit Puzzles, the team known for its range of detailed 3D puzzles, has joined Hasbro among a growing number of licensing partners for the popular period drama and upcoming film release, Downton Abbey. Amid a string of new licensing deals just announced for the Carnival Films production, Hasbro has detailed …

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Universal Brand Development prepares fine licensing roster for Downton Abbey

Universal Brand Development UK and Ireland, in association with Focus Features and Carnival Films, is inviting licensees to return to Downton Abbey this autumn to celebrate the release of the feature length film based on the award winning TV drama. Downton Abbey is set to make its highly anticipated big …

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Hasbro brands Transformers, My Little Pony and Magic: The Gathering join Difuzed stable

The global play and entertainment company, Hasbro, has secured a long-term deal Difuzed to bring a raft of lifestyle products featuring its iconic brands to consumers across Europe. Difuzed is known for designing, producing and distributing apparel and accessories collections across more than 50 countries to various retail channels. This …

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Hasbro’s Magic: The Gathering to land on Netflix with new animated series

Hasbro’s fantasy card game franchise, Magic: The Gathering is heading to a new home on Netflix, as plans get underway to develop the title into a new animated series. The series Magic: The Gathering will feature a new storyline that expands on the game’s power-wielding heroes, called Planeswalkers in the …

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Hasbro is reviving its Micro Machines brand with Wicked Cool Toys as master toy partner

Hasbro has appointed Wicked Cool Toys as the global master toy licensee for the ’80s and ’90s nostalgia brand, Micro Machines, in a move to revive the retro line for today’s kids. Wicked Cool Toys’ portfolio already includes original IP as well as the master toy licenses for top brands …

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Hasbro unveils its Moon and Me toy line

Hasbro has finally revealed its Moon and Me toy line, a new range of products that is scheduled to hit shelves across the UK on June 18th this year. Featuring Moon and Me’s cast of characters such as Pepi Nana, Moon Baby, Mr Onion, Sleepy Dibillo and Colly Wobble across …

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