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Tag Archives: hasbro

Hasbro takes on kids’ book space for new brand Cubby Hill launch

Hasbro is taking a new approach to launching IP to the children’s entertainment space, in a move to highlight the global toymaker’s versatility by tackling the kids’ books and publishing space. Building upon its portfolio of brands, the entertainment powerhouse who as well as its dominant position in the toy …

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Universal Brand Development reveals licensing programme for Trolls World Tour

Ahead of the hotly-anticipated theatrical launch of DreamWorks Animation’s follow-up Trolls movie, Universal Brand Development has lifted the lid on an expansive, global toy and lifestyle programme for Trolls World Tour. Hasbro will be heading up the proceedings once again with its master toy line, as Universal promises to deliver …

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Monopoly expands its special Gamer line with SEGA and Sonic the Hedgehog partnership

The journey around Hasbro’s Monopoly board has just stepped up a gear, or three, thanks to a new partnership between the global toy maker and SEGA’s iconic blue blur, Sonic the Hedgehog. The classic board game has expanded its Monopoly Gamer line with the addition of this SEGA partnership, inspired …

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Hasbro partners with Toms to up its Monopoly, Transformers and My Little Pony footwear game

Hasbro has entered into a three-year partnership with the footwear company Toms to develop and launch a series of products inspired by the toy maker’s portfolio of hit children’s and entertainment brands. The collections will consist of men’s, women’s and kids’ footwear, as well as clothing and accessories, brandishing some …

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Hasbro partners with interior designers Houzz to renovate the Cluedo mansion

Colonel Mustard and the cast of Hasbro’s iconic board game, Cluedo will soon be enjoying a freshly renovated room, thanks to a new partnership with Houzz. The global toy and board game company is teaming with the architecture and interior design specialists to update the classic Cluedo murder-mystery board game …

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Sony Pictures Consumer Products calls on Hasbro for Ghostbusters toy line

Ghostbusters will be strutting back on to the toy scene next year in preparation of the franchise’s return to the big screen in summer 2020, thanks to a new partnership between Sony Pictures Consumer Products and Hasbro. Under the terms of the agreement, Hasbro will create a wide variety of …

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Hasbro buys eOne for $4bn; plans to move ‘significant portion’ of toy business in house

Hasbro will look to move a ‘significant portion’ of Entertainment One’s toy business in-house, following its £3.3bn acquisition of the British studio and majority share owner of the Peppa Pig brand. The US toy maker agreed to the purchase of eOne this week, marking a major strategic step by Hasbro …

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Alphablocks and Numberblocks secure partnerships with Play-Doh and Doodle Education

The popular pre-school properties Numberblocks and Alphablocks are continuing to build a solid base in the children’s toys space thanks to new signings with Hasbro and Doodle Education. Both series – which are currently enjoying strong viewing ratings on CBeebies – have secured a new partnership with Hasbro UK for a Play-Doh brand …

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Hasbro taps Black White Orange Brands as licensing agent for India

It would appear that Hasbro is stepping up its efforts in India, having appointed a local licensing agent in Black White Orange Brands to head up its consumer products programme. Under the partnership, Hasbro and Black White Orange will work together to build awareness and product roll out for the …

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Spotlight brings Wrebbit Puzzles and Hasbro into the Downton Abbey fold

Wrebbit Puzzles, the team known for its range of detailed 3D puzzles, has joined Hasbro among a growing number of licensing partners for the popular period drama and upcoming film release, Downton Abbey. Amid a string of new licensing deals just announced for the Carnival Films production, Hasbro has detailed …

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