Tag Archives: Hello Kitty

Sanrio expands its Dr Marten’s partnership to introduce Hello Kitty and Friends to latest range

Dr Martens has expanded on its collaborative partnership with Sanrio’s Hello Kitty brand for a new collection that introduces the extended Hello Kitty and Friends character line-up to the footwear specialist for the first time. Under the deal, characters like Bad Badtz-Maru, My Melody, and Kerokerokeroppi now find themselves adorning …

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Mattel and Sanrio to launch new doll range across Amazon and Smyths Toys in the UK

Global toy maker Mattel and the lifestyle brand Sanrio are kicking off their new partnership with the launch of a new toy and accessory collection featuring Hello Kitty, My Melody, and Badtz Maru across Amazon and Smyths Toys in the UK from January 2021. The never-before-seen collection will tap into …

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Sanrio partners with Izzy Wheels to launch collection of Hello Kitty wheelchair wheel covers

The wheelchair fashion brand, Izzy Wheels, has partnered with Sanrio to launch a new, limited-edition Hello Kitty collection of wheelchair wheel covers for both adults and children. The collaboration with the iconic character – a staple of not only Japanese popular culture, but global culture today – marks an all-important …

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Mattel and Sanrio fashion partnership for Barbie and Hello Kitty

Mattel has partnered with Sanrio to fashion a new partnership between the iconic dolls brand Barbie and the globally revered Hello Kitty, marking the first time the two have come together in the consumer products space. The collaboration will see the development of a colourful and contemporary product line aimed …

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Bandai UK teams with Sanrio to launch Hello Kitty Tamagotchi

Bandai UK’s Tamagotchi is joining forces with the ever-popular Hello Kitty to allow users to enlist the help of the iconic Sanrio character to raise and nurture their digital pets. ‘It’s everything that is familiar to people who have played with Bandai’s virtual pet gadgets,’ says the firm, ‘but with …

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Hello Kitty finds her voice as Sanrio launches first short form animated series to YouTube

Sanrio has launched a new short form YouTube animated series called Hello Kitty and Friends Supercute Adventures, a move that brings its globally popular Hello Kitty brand to animated content in a partnership with Split Studio. Each episode in the YouTube series will catapult audiences into the world of Hello …

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Banijay, Sanrio, and Diageo make up final keynotes for Festival of Licensing Live Stage

Festival of Licensing has revealed the final three keynotes to take its Live Stage – this year sponsored by Crunchyroll – as it welcomes Banijay, Sanrio, and Diageo to the fold. The three firms will take up the European, Asian, and Americas keynotes respectively. Banijay recently became the world’s largest …

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Loot Crate to launch 60th anniversary Sanrio crate as the subscription box specialist details raft of partnerships

The pop culture subscription box service, Loot Crate, is celebrating the 60th anniversary of the world-famous Sanrio with the launch of a special October Anniversary themed Sanrio Crate. The limited edition crate will feature new and exclusive Hello Kitty and Friends collectables and gear. To celebrate a successful six decades …

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Sanrio celebrates 45 years of My Melody with new digital and ecommerce campaign

Sanrio has launched a new digital and ecommerce campaign to celebrate the 45th anniversary of one of its oldest and best-loved characters, My Melody, this summer. The celebration follows hot on the heels of Hello Kitty’s 45th anniversary last year. My Melody was created in 1975 as the depiction of …

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Hello Kitty signs new publishing programme with Egmont for magazines and books

Hello Kitty has landed a new publishing programme thanks to a new partnership with the publishing specialist, Egmont. Under the new deal with brand Sanrio, Egmont will roll out a Hello Kitty programme that will include magazines and books. The publishing plan will see Sanrio expand its activities into the …

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