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Tag Archives: Hello Kitty

Loot Crate to launch 60th anniversary Sanrio crate as the subscription box specialist details raft of partnerships

The pop culture subscription box service, Loot Crate, is celebrating the 60th anniversary of the world-famous Sanrio with the launch of a special October Anniversary themed Sanrio Crate. The limited edition crate will feature new and exclusive Hello Kitty and Friends collectables and gear. To celebrate a successful six decades …

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Sanrio celebrates 45 years of My Melody with new digital and ecommerce campaign

Sanrio has launched a new digital and ecommerce campaign to celebrate the 45th anniversary of one of its oldest and best-loved characters, My Melody, this summer. The celebration follows hot on the heels of Hello Kitty’s 45th anniversary last year. My Melody was created in 1975 as the depiction of …

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Hello Kitty signs new publishing programme with Egmont for magazines and books

Hello Kitty has landed a new publishing programme thanks to a new partnership with the publishing specialist, Egmont. Under the new deal with brand Sanrio, Egmont will roll out a Hello Kitty programme that will include magazines and books. The publishing plan will see Sanrio expand its activities into the …

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Sanrio extends its partnership with Licensed to Charm for Valentine’s Hello Kitty collection

Licensed to Charm has extended its partnership with Sanrio to launch a new valentine’s gifting collection of Hello Kitty jewellery. The new charms are retro-styled and based on the original 1970s Hello Kitty designs, with Kitty holding a bunch of roses along with a love letter, double-sided Hello Kitty winking …

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Hello Kitty and friends join Tombo Japanese Café and Matcha Bar for latest pop-up experience

Hello Kitty has launched its latest pop-up experience at the Tombo Japanese Café and Matcha Bar in Fitzrovia, helping to ring in the 45 anniversary celebrations for the iconic Sanrio character. In collaboration with Sanrio, this will be the first-time Hello Kitty and its cast of friends have been brought …

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Sanrio partners with Liverpool Football Club for exclusive Hello Kitty collaboration

Reds fans can now get their hands on a new collection of exclusive Hello Kitty x Liverpool Football Club merchandise, thanks to a new global collaboration between the club and Japanese creator, Sanrio in celebration of Hello Kitty’s 45th anniversary. Made up of a wide variety of products for children, …

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Sanrio and Licensed to Charm partner for Hello Kitty range

Licensed To Charm has teamed up with Sanrio to create a Hello Kitty jewellery collection in time for Hello Kitty’s 45th birthday. The new charms are retro-styled and based on the original 1970s Hello Kitty designs, picturing Kitty in her dungarees along with some of her favourite things from yesteryear. …

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BLE 2019: BlackMilk and Sanrio launch Hello Tokyo clothing collection

BlackMilk Clothing has launched a new clothing range in collaboration with Sanrio, tapping into the company’s cast of characters including Hello Kitty, Cinnamoroll, and Gudetama. The Sanrio x BlackMilk collection, dubbed Hello Tokyo, utilises the fashion specialist’s bold prints, distinctive styles and stretch fabrics to bring its distinctive style to …

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Hello Kitty celebrates its 45th anniversary in style with Levi’s

Sanrio is continuing to celebrate Hello Kitty’s 45th anniversary in style, this time through a new partnership with Levi’s and the launch of a limited-edition Levi’s x Hello Kitty collection for women and girls. “Hello Kitty x Levi’s? I think we’re going to need another word for cute,” said Jonathan …

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Sanrio will ‘enforce and enhance’ EU Commission compliance in light of €6.2m fine

Sanrio has issued a statement highlighting its commitment to ‘enforcing and enhancing its compliance,’ with European Commission regulations on trade across the Single Market. It’s a move made by the firm, the Japanese owners of popular brands such as Hello Kitty and Mr Men and Little Miss ‘in the interests …

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