Tag Archives: Hello Kitty

Mattel and Sanrio fashion partnership for Barbie and Hello Kitty

Mattel has partnered with Sanrio to fashion a new partnership between the iconic dolls brand Barbie and the globally revered Hello Kitty, marking the first time the two have come together in the consumer products space. The collaboration will see the development of a colourful and contemporary product line aimed …

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Bandai UK teams with Sanrio to launch Hello Kitty Tamagotchi

Bandai UK’s Tamagotchi is joining forces with the ever-popular Hello Kitty to allow users to enlist the help of the iconic Sanrio character to raise and nurture their digital pets. ‘It’s everything that is familiar to people who have played with Bandai’s virtual pet gadgets,’ says the firm, ‘but with …

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Hello Kitty finds her voice as Sanrio launches first short form animated series to YouTube

Sanrio has launched a new short form YouTube animated series called Hello Kitty and Friends Supercute Adventures, a move that brings its globally popular Hello Kitty brand to animated content in a partnership with Split Studio. Each episode in the YouTube series will catapult audiences into the world of Hello …

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Banijay, Sanrio, and Diageo make up final keynotes for Festival of Licensing Live Stage

Festival of Licensing has revealed the final three keynotes to take its Live Stage – this year sponsored by Crunchyroll – as it welcomes Banijay, Sanrio, and Diageo to the fold. The three firms will take up the European, Asian, and Americas keynotes respectively. Banijay recently became the world’s largest …

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Loot Crate to launch 60th anniversary Sanrio crate as the subscription box specialist details raft of partnerships

The pop culture subscription box service, Loot Crate, is celebrating the 60th anniversary of the world-famous Sanrio with the launch of a special October Anniversary themed Sanrio Crate. The limited edition crate will feature new and exclusive Hello Kitty and Friends collectables and gear. To celebrate a successful six decades …

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Sanrio celebrates 45 years of My Melody with new digital and ecommerce campaign

Sanrio has launched a new digital and ecommerce campaign to celebrate the 45th anniversary of one of its oldest and best-loved characters, My Melody, this summer. The celebration follows hot on the heels of Hello Kitty’s 45th anniversary last year. My Melody was created in 1975 as the depiction of …

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Hello Kitty signs new publishing programme with Egmont for magazines and books

Hello Kitty has landed a new publishing programme thanks to a new partnership with the publishing specialist, Egmont. Under the new deal with brand Sanrio, Egmont will roll out a Hello Kitty programme that will include magazines and books. The publishing plan will see Sanrio expand its activities into the …

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Sanrio extends its partnership with Licensed to Charm for Valentine’s Hello Kitty collection

Licensed to Charm has extended its partnership with Sanrio to launch a new valentine’s gifting collection of Hello Kitty jewellery. The new charms are retro-styled and based on the original 1970s Hello Kitty designs, with Kitty holding a bunch of roses along with a love letter, double-sided Hello Kitty winking …

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Hello Kitty and friends join Tombo Japanese Café and Matcha Bar for latest pop-up experience

Hello Kitty has launched its latest pop-up experience at the Tombo Japanese Café and Matcha Bar in Fitzrovia, helping to ring in the 45 anniversary celebrations for the iconic Sanrio character. In collaboration with Sanrio, this will be the first-time Hello Kitty and its cast of friends have been brought …

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Sanrio partners with Liverpool Football Club for exclusive Hello Kitty collaboration

Reds fans can now get their hands on a new collection of exclusive Hello Kitty x Liverpool Football Club merchandise, thanks to a new global collaboration between the club and Japanese creator, Sanrio in celebration of Hello Kitty’s 45th anniversary. Made up of a wide variety of products for children, …

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