Tag Archives: Hello Kitty

Sanrio celebrates 45 years of My Melody with new digital and ecommerce campaign

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Sanrio has launched a new digital and ecommerce campaign to celebrate the 45th anniversary of one of its oldest and best-loved characters, My Melody, this summer. The celebration follows hot on the heels of Hello Kitty’s 45th anniversary last year.

My Melody was created in 1975 as the depiction of an honest and good-natured girl, always recognised by the treasured hood her Grandma made her. Like Hello Kitty, My Melody has become an icon of friendship and kawaii style, whose long ears are said to be antennas of friendship that can tell if someone is happy or sad.

On July 27th this year, Sanrio will kickstart two weeks of online celebrations with an array of My Melody content, alongside  a new My Melody Instagram filter on the @hellokittyeu Instagram. Fans will need to follow the handle to see and use the filter.

An Instagram prize draw will also be held from July 27th to August 3rd. Prizes are a selection from the exclusive My Melody 45th Anniversary collection available on ShopSanrio.com and a My Melody accessories bundle, courtesy of Artbox UK.

My Melody isn’t afraid of colour and neither are the macro-influencers involved in the campaign. Sophie Hannah (pictured) and Ling.KT will be giving their followers My Melody styling and make-up tips.

Kids can also get involved in the fun. Downloadable paper dolls to mix and match outfits for My Melody will be available for free at Sanrio Europe.

 

Hello Kitty signs new publishing programme with Egmont for magazines and books

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Hello Kitty has landed a new publishing programme thanks to a new partnership with the publishing specialist, Egmont. Under the new deal with brand Sanrio, Egmont will roll out a Hello Kitty programme that will include magazines and books.

The publishing plan will see Sanrio expand its activities into the Nordics, Germany, Central and Eastern Europe, and Turkey, with publications scheduled to launch in the first quarter of 2021.

Silvia Figini, COO of Sanrio GmbH (EMEA, India, Oceania) and Mr Men (worldwide), said: “The strong expertise of Egmont in bringing content to life combines with Hello Kitty’s unique ability to engage and entertain children. It is a perfect combination for success.”

Bastian Mai, global brand managment director, Egmont Publishing, added: “We are extremely happy to partner with Sanrio again and to bring the stories of Hello Kitty to life in books and magazines. Egmont has got a strong foothold across EMEA and Hello Kitty is an evergreen brand that children and their parents love in all our markets.”

 

Sanrio extends its partnership with Licensed to Charm for Valentine’s Hello Kitty collection

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Licensed to Charm has extended its partnership with Sanrio to launch a new valentine’s gifting collection of Hello Kitty jewellery.

The new charms are retro-styled and based on the original 1970s Hello Kitty designs, with Kitty holding a bunch of roses along with a love letter, double-sided Hello Kitty winking coin charm, and a magical rainbow.

To create a fresh spring feel, the new pieces come with a bright polished Sterling Silver, or 18ct gold vermeil finish.

“These new charms are a must have for Valentine’s Day and Mother’s Day gifts, designed with loved ones at heart,” read a statement from Licensed to Charm.

“We know they will be loved as much as we have loved designing them in collaboration with the Sanrio team. Whether you’re a flower fan, want a symbol of love in a letter, want a cheeky winking coin or the rainbow to signify all love is equal – the choice is yours.”

Hello Kitty made its debut in 1974, becoming a cultural icon in the last almost 50 years.

There are eight charms to collect in the first range of the collection, including Seated Hello Kitty, Hello Kitty Face, Peek-a-boo Hello Kitty, Kitty’s Milk Bottle, her Bow, and her Handbag.