Tag Archives: home interiors

Lisle Licensing lands aspirational lifestyle duo Style Sisters

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Lisle Licensing has secured the UK licensing rights to one of the country’s most sought-after aspirational lifestyle duo’s, Style Sisters.  

In just two years the two long-term friends have shot to stardom and celebrity status with their fashion and interiors ‘know-how’, giving both interior and wardrobe advice that can transform the lives of their follower fan base and celebrities. 

The appointment of Lisle Licensing will enable the Style Sisters to engage with consumers who are not only inspired by their style, but also aspire to their way of life by being able to purchase the duo’s own portfolio of home and lifestyle products.

Collectively, Gemma Lilly and Charlotte Reddington have more than 15 years’ experience in the fashion and interiors space, and since forming Style Sisters have notched up a social audience thanks to lifestyle and fashion images in collaboration with UK celebrities including Amanda Holden, Rochelle Humes, Stacy Solomon, and Billie Faiers.  

With more than 204,000 Instagram followers, and garnering an average 2,000 more week on week, the pair reach 14.4 million page impressions per week.  Affiliate product promotions with the likes of Swyft Home and Attic Self Storage have been integral to growth and procuring their own brand awareness as a result of follower and hyperlink interactions.

Licensing has now been earmarked as the natural next step for the two friends. The team at Lisle Licensing will focus on building a Style Sisters’ lifestyle product range across furniture, home accessories, storage solutions, wallpaper/paints, candles and fragrance plus kitchenware and home textiles. 

Francesca Lisle, MD at Lisle Licensing said: “2020 has meant we’ve spent more time than ever in our homes which has reignited the home styling and DIY sector. The Style Sisters appeal to a broad range of ages with their enthusiastic passion for home styling and have a natural ability to engage with consumer tastes; we can’t wait to build a broad range of products that solidify their position as experts in their field.”

Gemma Lilly and Charlotte Reddington, added: “We couldn’t be more excited about the next chapter of our journey, creating our own brand and products has always been the long-term vision and we couldn’t be happier to be working with Lisle so that they can help bring that vision to life.”

Rita Ora to launch own bedding and accessories collection with Ashley Wilde

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Not content with chart success, singer-songwriter and actress, Rita Ora, is making her debut in the textiles sector through the launch of a new interior home collection with the textile experts, Ashley Wilde.

The collaboration was brokered by Attachment Licensing and will see a collection of luxurious bedding and accessories launch this month. It will ‘provide an unrivalled opportunity for her fan base to have a part of their favourite superstar in their home.’

The collection will comprise six unique designs, each inspired by one of Ora’s many loves and reflects the glamorous style she is renowned for.

The designs are available in Single, Double, King and Super King sizes, complete with complementary pillowcases. All designs have accompanying decorative cushions and throws, adorned in lavish trimmings to complete the luxurious look.

It will be stocked at major UK retailers including Amara, Shop Direct, Next, House of Fraser, Seymour’s, Fishpools and Leekes, and exclusive to Myer in Australia. Launching on February 10th, bedding sets will retail from £65 to £134 and accessories from £34 to £120.

The collection will be available for an exclusive pre-sale to fans from ritaorahome.com from February, Thursday 6th.

“I’m so excited to launch my first bedding collection. Interiors are a passion of mine and it’s been fun to be able to incorporate my favourite things into the designs,” said Ora.

“I hope people love the collection as much as I do. It’s comfortable with a touch of luxe, with colours that are warm and calming; perfect to make your bedroom a sanctuary.”

Charlotte Clisby, managing director at Attachment Licensing, added: “This partnership is a brilliant example of how effective working with global superstars can be. When there is authenticity, originality and integrity in a new talent led brand, matched with a pioneer in their consumer product category, there really is no boundaries.

“That’s what Attachment Licensing is excited by and this is the perfect example. Working with both Rita & Ashley Wilde has been nothing short of brilliant, this is just the start of very big things to come.”

Marc Strong, Brand Director at Ashley Wilde Group, concluded: Ashley Wilde Group is thrilled to add the esteemed celebrity, Rita Ora, to our roster of established lifestyle home brands. We’re very pleased to partner with the globally respected artist as she begins this new venture, to launch her first bedding collection with the support of our industry expertise and exceptionally talented design team.”