Tag Archives: hot wheels

New Hot Wheels Munchy Play plate set to take mealtimes up a gear

Munchy Play is today launching the Hot Wheels Car Plate – the first of its kind to feature a built-in racetrack. Kids can race their cars around the signature orange Hot Wheels track, dodging obstacles along the way, before taking a pit stop to ‘refuel’. The plate features a 4cm …

Read More »

Hot Wheels is latest Mattel IP heading for the big screen

Mattel and Warner Bros. Pictures have announced that J.J. Abrams’ Bad Robot will produce Hot Wheels, a live-action motion picture featuring the iconic toy racing car. “As the global leader in car culture, Hot Wheels has been igniting the challenger spirit in auto enthusiasts for generations,” says Robbie Brenner, Executive Producer, …

Read More »

Fender and Mattel collaborate for one-of-a-kind Hot Wheels collection

Fender Musical Instruments Corporation’s Fender Custom Shop has announced the launch of a special collaboration with Mattel and Hot Wheels. Created by the Shop’s team of 11 master builders and five apprentice builders, the Fender Custom Shop Hot Wheels collection consists of 16 one-of-a-kind, bespoke designs inspired by the die-cast …

Read More »

DC FanDome exclusives and new ‘The Batman’ merch available now

Hot on the heels of a record-breaking DC FanDome, DC and Warner Bros Consumer Products have revealed more products inspired by DC Super Heroes. Multiple retailers including the DC Shop and Walmart have unveiled toys, collectables and apparel, with the DC Shop offering more than 60 exclusive DC FanDome 2021 …

Read More »

Barbie, Jurassic World, and Masters of the Universe help drive Mattel Q2 2021 sales to $1.03bn

The global toy maker, Mattel has seen its Q2 2021 net sales increase 40 per cent on last year, with particular success across EMEA where the firm’s growth has exceeded the industry by 11 percentage points. Mattel bosses have billed it ‘another exceptional quarter’ having witnessed ‘outstanding consumer demand for …

Read More »

Record quarter for Mattel as CEO Ynon Kreiz cites “exceptional results reflective of firm’s turnaround”

Mattel has seen first quarter net sales up by 47 per cent year on year in what the toy maker’s chairman and CEO, Ynon Kreiz has called ‘another record quarter for the company’ with “exceptional results” reflective of the firm’s turnaround. This marks Mattel’s third consecutive quarter of growing market …

Read More »

Mattel teams with game developer Milestone to launch Hot Wheels Unleashed across PlayStation, Xbox, Nintendo, and PC

Mattel has partnered with the global racing game developer, Milestone, to launch Hot Wheels Unleashed, an arcade-style racing game scheduled to launch across PlayStation, Xbox, Nintendo Switch, and PC. The new title will see players drift, boost, jump, and crash on Hot Wheels’ recognisable orange tracks in various single player …

Read More »

Mattel moves into Berlin’s Potsdamer Platz with family entertainment venue Mission: Play

Mattel has moved into Berlin’s Potsdamer Platz to open its first European entertainment experience, Mission: Play, a 4,000 square meter family entertainment centre in the middle of the capital’s tourist sector. The toy brand’s latest enterprise will arrive as part of the redevelopment plans of the Arkaden shopping centre as …

Read More »

Mattel achieves ‘best performance in years’ as Barbie and Hot Wheels fuel Q4 and full year success

Mattel bosses have hailed the company’s fourth quarter and full year 2020 financial results as ‘its best performance in years,’ having beaten all expectations to see Q4 net sales up ten per cent and full year sales increase by 2 per cent to hit $4,584 million. Sales of the company’s …

Read More »

Mattel’s Hot Wheels races onto Roblox with the launch of Hot Wheels Open World

Mattel’s popular Hot Wheels brand is racing onto Roblox thanks to the launch of Hot Wheels Open World, a racing experience that allows players to race, collect, and earn over 80 different cars at launch. The game is the result of a partnership between Mattel and Roblox and has been …

Read More »